8 Best Practices for Brands Using Instagram Stories


Instagram’s transfer to make its Tales function extra like Snapchat’s has drawn in various viewers. With a rise of 50 million users in the past three months, Instagram Tales is wanting extra promising as a method for manufacturers to entice new followers to observe their content on this platform.

However merely utilizing this function doesn’t assure that your model will enhance your viewers interactions and increase firm gross sales. So that will help you higher perceive how one can use Tales successfully and increase your group engagement, listed here are some greatest practices you’ll be able to implement when utilizing the video-sharing platform:

#1 Function Your Product in Use

Footage can solely give a lot details about how a product will carry out. As an alternative of counting on pictures and product descriptions to promote a product, that includes clips of that merchandise in motion can go a great distance in the direction of promoting it. Some outstanding sportswear corporations will function athletes going by means of a exercise sporting their gear. By that includes your merchandise getting used, your viewers members have a greater concept of what they’re stepping into when buying from you.

#2 Host Restricted-Time Promotions

When a product or giveaway is simply out there for a restricted time, it creates a way of urgency in your viewers to behave on. Internet hosting limited-time promotions is a wonderful strategy to get a small burst of exercise and engagement together with your firm’s model. In case you have extra product or some swag like stickers or t-shirts, these are nice merchandise to make use of in a promotional giveaway. These promotions work properly as a result of your Instagram viewers is already following you since they like what you do they usually need to see extra of your content.

#three Inform a Story Which Will Resonate With Your Viewers

Take Instagram Tales at face worth and use it to inform a narrative your viewers will respect. Barkbox shared some clips of a doggy interview with a jazzed-up pug and an worker. This kind of content works nicely as a result of it shares a story which Barkbox audiences will recognize: comedy involving a canine. Discover some tales that mirror your model you realize your viewers will take pleasure in. This can assist your viewers affiliate constructive emotions together with your firm, which in flip prompts them to help your corporation.

8 Best Practices for Brands Using Instagram Stories by Bree Brouwer

#four Inform the Information

Your Instagram followers possible stick by you as a result of they’re within the industry you symbolize. Sharing industry-related information together with your followers will assist increase your organization’s picture as an professional within the area, and can present your viewers that you simply care concerning the industry at giant. Making an attempt to advertise your personal firm on a regular basis can make followers really feel such as you don’t care about their pursuits. Nevertheless, sharing related information makes your model really feel like a part of the group.

#5 Play Video games With Your Followers

Individuals are naturally curious and can rise to the event when a problem presents itself. Video games present stimulation and leisure on your followers in a method that conventional posts don’t. You’ll be able to play guessing video games together with your followers utilizing your merchandise, or function treasure hunts and supply prizes to the primary individual to seek out the reply. Get artistic, like Travel+Leisure did, and watch your viewers engagement improve!

8 Best Practices for Brands Using Instagram Stories by Bree Brouwer


#6 Go Behind the Scenes

Content material exclusivity is a good way to entice your viewers to comply with you on a number of social media channels. Instagram Tales makes it straightforward so that you can present clips of behind-the-scenes moments throughout firm occasions. Your followers will really feel like they’re gaining access to one thing they will’t get anyplace else, and usually tend to comply with you actively to make positive they’re up-to-date with firm happenings.

#7 Create Educating Moments

Social media is a superb platform to share instructional assets and educating moments. Journey blogs can use Instagram Tales to show followers about cultural practices all over the world, or host a fast geography lesson. Your model can take this chance to show your followers about manufacturing processes, or share some fascinating details about occasions and phenomenons associated to your industry.

#eight Function Calls to Motion (CTAs)

Calls to motion are a good way to immediate your viewers to do one thing. KISSmetrics discovered that CTAs inside movies generated 380% more leads than conventional CTAs on a sidebar or web site. Use Instagram Tales to immediate your followers to take a look at your web site, or take a look at a selected product, and your gross sales ought to improve accordingly.

8 Best Practices for Brands Using Instagram Stories by Bree Brouwer


With greater than 250 million customers on Instagram, your model or firm can faucet into an enormous new viewers by creating Instagram Tales. Ensure that no matter media you create works to advertise or help your model’s imaginative and prescient. Check out a few of these Tales concepts at present and see how your viewers responds!


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