The Three-Legged Step Stool of Maintaining a Lasting Relationship with Your Customers

There are three different but equally important aspects of any good relationship and must be the foundation for the rest of the relationship to be built on. Whether it’s a business relationship or a personal one.

Long-term customers can be a great source of repeat business and quality referrals to more potential clients.

If even one of these aspects is missing or weak, it’s unlikely that the other two will be able to support the relationship on their own. They are RESPECT, COMMUNICATION, and TRUST

RESPECT

You may have a flood of customers coming through your door, but if you don’t respect them, they won’t become the long-term clients that lead to long-term success. The best ways to let your customers know you respect them are through your actions.  Show them that you appreciate their business, care about their issues and try to make them feel special.

COMMUNICATION

As with personal relationships, communication is another key component to a good business relationship.  It is amazing how often I am talking to someone, or overhearing someone talk, about problems with their relationship and it comes out that all the issues they have with the other party they are talking about to everyone else BUT the other party.

Contrary to apparent popular belief, a serious relationship does not cause a sudden onset of telepathy.  In a business relationship, the easiest way to find out how you’re doing, or if you may need to adjust some of your practices, is to ask your customers.

Just as a significant other can’t fix something if they don’t know its broken, you won’t be able to either unless they tell you.

Once you’ve established a line of communication, make sure you actually listen to what they are telling you.  Be willing to compromise and adapt your practices to the customer’s needs.  While you may not be able to please everyone, you will be able to improve on your current business model and learn what works best.

TRUST

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People screw up, sometimes in a small way, sometimes spectacularly. Some mistakes cannot be forgiven. Most can be IF the work is put in on both sides.

When maintaining a level of trust in business, it isn’t just important to do what you say you are going to, but, if something goes wrong, make sure you handle it in a way that will keep your customers loyalty.

Be honest, this is the fastest way to build a trusting relationship with your customers and to rebuild one if something goes wrong.

If you make a mistake be prepared to explain how and why it happened and the steps you are going to take to fix it. Don’t delay in taking action, the more quickly you address the issue, the sooner it can be resolved. Be sure to be respectful and apologize, your customer will probably be frustrated or angry.  However, a truly loyal customer will understand in the long run that you’re human and these things happen.

A good way to show you are trustworthy is to be yourself. Being genuine makes you more approachable. Whether you are a little eccentric or straight-laced, you can show your customers who you really are as long as you maintain a professional distance and respect their personality as well.

The Step Stool That Keeps Your Relationships Up

So, like a three-legged step stool, each of these primary aspects of a relationship with your customers is equally important. If just one of them fails, the whole relationship can topple over.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

  • Awareness
  • Interest
  • Conversion
  • Loyalty
  • Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

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Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Why You Need To Get Into The Mind Of Your Audience

When you’re looking to drive gross sales through increased site visitors to your web site and grow your business, the key determinants of this are your website guests, your viewers. The one approach to really see your marketing efforts repay is to establish the clients almost certainly to have interaction your small business, and produce a conversion to your services or products. To pay money for this data, there are a whole lot of software program and applications accessible that will help you acquire this beneficial information.

Many entrepreneurs spend generously on marketing campaigns to yield good conversion charges for his or her companies. Garnering data based mostly on the habits of your potential shoppers is a strong solution to decide if lots of your methods are viable. Utilizing software program that may each collect and analyze your knowledge will prevent a lot time, as a substitute of getting to do it manually, and can offer you properly wanted path for the implementation of future methods.

After you have the information in hand, it’s time to get to work. These packages will offer you fundamental info comparable to gender, age, and placement. Whereas these are good metrics to have, they actually don’t inform you a lot, so a extra refined program which provides extra substantial info regarding their academic background, their social media and common web habits, and even the place they reside, offers a extra full image of your best client-the one who will convert for you.

Since viewers attain is an enormous deal, it’s doubtless that your marketing funds could also be fairly sizeable. The outcomes of your viewers info search will assist you to to see if it is advisable pump money into different areas of marketing or if the strategies you’re at present utilizing will suffice, or could be utilized in simpler methods.

The money you’ve spent on marketing and promoting is an funding in your small business, for which you’d prefer to see returns. This focused info will aid you to determine when and the place your most definitely shoppers store and browse, then, you should utilize directed promoting to attraction to them on these platforms. Whenever you’re clear about your model and what you need it to say to potential shoppers, leveraging this together with the data you have been beforehand armed with, will enable you to attain them in a best manner and can yield the conversion you search for your small business.

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It’s greater than possible that you simply conduct enterprise on-line as properly and have seen pop up advertisements and different types of promoting which make you marvel how these websites are in a position to decide your pursuits. It’s because many of those websites use the identical methods with you, that you just’d like to make use of together with your shoppers, to extend your individual profitability. It should be very clear now how this strategy makes numerous sense.

There’s no miraculous strategy to generate higher web site visitors which converts to gross sales. Utilizing structured and confirmed approaches which generate significant info, like this one, actually is a logical method of gauging learn how to place your self from a marketing perspective, thus placing you in a first-rate place to have interaction together with your target market.

Naturally, you’d love better perception as to the place you’ll be able to come up with a number of web marketing ideas and methods to extend your conversion charge and develop your enterprise. There’s a tried and confirmed means for you to take action. Why not try this done-for-you system, to learn how you should use varied strategies and discover totally different assets that can assist you obtain your progress targets for your enterprise?

The Perfect System for Beginners & Internet Marketers Looking to Scale Their Businesses

The Borderless Income System is perfect for beginners because all of the follow up work is Done For You.

It’s a proven sales system that works for anyone (even if you’ve never had an Internet business before) because the company behind it does most of the work for you.

And it’s perfect for people who want to scale their Internet businesses, because it’s a proven system that takes your leads and turns them into sales.

All you must do is send leads (we’ll show you how), and you can earn commissions ranging from $1,250 to $20,000 US dollars per customer!

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This company handles most of the work, and sends you commissions directly to your bank account every two weeks!

So if you want to change your life, and make up to $10,000 per month from home…

Click here to get the details.

Safety Practices for Small Business Social Media Use

No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small.

What is still not readily known by many business owners and managers is that use of social media by companies and their employees can seriously compromise a businesses’ security.  Very often, when it comes to maintaining safety and security via social media, employees can end up being the biggest issue.

Whether it’s from posting on their personal page about things happening at work, or clicking on things they shouldn’t while using an office computer, employees can accidentally leak information or download mal-ware into your network without even realize they are doing it.

To help avoid the issues that can result in these seemingly small actions, here are some tips to assist you in keeping your business and your employees safe from social-media troubles, both at work and at home.

Advise Employees to Avoid Posting Info About Where They Work

Even though you can’t stop an employee from telling people where they work, explain that like giving out their home address and phone number online, revealing where they work can make it easy for people to find them and collect more info on their daily routine.

Employees should also be informed that associating the company with a personal account on questionable social networks could hurt the company and, by default, hurt the employee as well.

Keep Privacy Settings Updated

This is important on two fronts.  First, train your employees how to maintain their own accounts’ privacy settings, this will lessen the possibility of unauthorized info getting leaked.

On your businesses’ accounts, it’s likely you don’t know most of the followers you’ve cultivated.  Taking steps to secure those accounts as much as possible, with privacy settings that will work best for your company, will significantly add to your online security

Establish Work Place Use of Social Media

Most of us have done it, checked our Facebook page during lunch or a break.  Instead of trying to ban the use of social media on work computers, it may be better to create some policies on how to use it instead.

For instance, stating that visitation of these sites may only be made during breaks and that the use of apps like games, quizzes, or anything else that requires clicking on links, are prohibited on company computers. Putting these policies in place will assist you in avoiding issues that can affect your network.

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Make Sure Your IT Specialists Are Trained to Handle Social Media Specific Issues

Once you’ve established an office policy for Social Media use, it will need to be enforced.  This means ongoing surveillance of online activities.  To accomplish this, invest in consulting, and antivirus protection via software and hardware.

Additionally, the company’s technical staff will need to be updated about current social-media security risks.

A Word on Hacking

All businesses and their social media accounts are potential targets. Any compromise of these tools could result in irreparable damage.  Fortunately, the items we’ve already discussed can help prevent a hacker from successfully breaking into your account.

Additionally, use strong passwords with unique alpha-numeric combinations.  These days to create the best possible login security, you need to use upper and lower-case letters, numbers, and accepted punctuation as allowed.

Once you have one password, don’t use it for multiple logins.  If a hacker manages to figure one account out, you’ll have given up the keys to the entire kingdom.

A Little Prevention Can Go A Long Way

The most important way to prevent harmful issues from social media use is to educated and even provide training for your employees.

Whether this is via a workshop, meeting or included in a section of the employee handbook, be sure your employees have the knowledge that can save your business’ social media accounts and their own from unnecessary attention and use.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Find Out How One College Student Did Just That……….True Story.

 

Are you a parent with children in college? Are they wanting to travel abroad? Worried how they are going to pay for this expense?  Just the worries on how you are going to prepare your children for college is worrisome enough these days.  Am I right? Exactly I thought so.

With the Digital Age here why not put your college  kids to work for you.  If they are always running around with their cell phones attached to their hand as if there is Velcro permanently attached to both hands and their phones. They are the perfect candidates !

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Just find out how Stephen did just that! How he was able to pay off student loans, and secure his future for the rest of his life. All at 22! And did I mention help his parents?

To learn more how families can build a lifetime legacy.

P.S.  It’s up to you 40 years of what we know is not working or 4 years for the learning and education that is fitting for this day and age.

One is a lonely number…..And a broke one.

Never again feel you’re lacking the support or systems you’ll need to build a nice side-business…

“Do not be misled. Bad associations spoil useful habits.” -1 Corinthians

“Friends are like your backbone. They are always there when you need support.”

Environment matters BIG TIME in predicting your chances of success.

(And increasing your happiness along your journey!)

*Who you’re around most of the time.

(We don’t always have full control of this. Yet read on.)

*Where you work.
*Events you attend. (Or don’t.)

Want to greatly increase your odds of breaking through?

Improve your environment the best you can. Get around more people and systems that believe in you and will fully support you \
You deserve that.

Here’s a fast way you can start…

People offline, our friends and family, they don’t always understand what we do. They don’t always get our entrepreneurial drive.

They’d assume we just give up and be “normal” just like them. But don’t to it!

Online, you CAN have a group of good souls that’ll have your back.

Also, changing your environment from time to time… Going to an event. Working from a swanky hotel for a day or two, whatever inspires you!

That can work wonders.

However, just know, whatever your day to day is right now, working from a coffee shop or in the corner of a spare bedroom, you can 100% do this.

Just need to apply the system. By taking daily “imperfect” action.

Perfection doesn’t exist. It’s just another form of procrastination.

Just start. Go.

Your brain will figure it all out on the way. But it won’t know all the answers before you begin.

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What’s cool?

Matt, who’s system I work with, started in the tiny corner of his spare bedroom. He was able to start from nothing and built a multi-million dollar business.

He’s passionate about growing his biz and supporting his partners and friends.

That’s why, as soon as you’ve signed up, you’re getting access to our online support group on Facebook.

===> I see my environment breeds success! I’m ready for the support and systems I need to achieve total financial independence!

After you’ve logged-in and have started…

You’ll have the opportunity to join our Masterminds throughout the year.

Matt recently bought a resort in Costa Rica just so his partners can meet up and create better incomes and lifestyles together.

Talk about an amazing environment that will support your success!!

If you’re able to ever go, I’d strongly recommend it. You can ask your coach about it as you’re going through the 21 Step System.

Big ole’ takeaway today?

Environment. Matters.

Let it serve you. Not hold you down.

Believe in yourself. I sure do. 

Best,

Lisa Ashman

http://www.lisaashman-finance.com

http://www.lisaashman.com

Knowing the How’s and Why’s of Your Blog Posting Options

These days it seems like everyone has a blog.  whether it’s an outlet to type out our inner musings of the world today or to let people into a part of our lives we would have difficulty discussing out loud, there a never-ending number of reasons to start one.

If you own a small business, there are even more reasons to have one.  While there are a few that would argue as to whether blogs are still applicable with the surge of social media marketing platforms that have taken the world by storm, it’s believed by most that blogging can be an integral piece of your marketing plan.

In case you are still waiting to take the plunge into the web log world, some reasons to consider moving forward with your own blog are:

  • They are a great way to develop better relationships with your current customers
  • They will increase your SEO on sites like Google and Yelp.
  • They can position your brand as a perceived industry leader, even if you are just starting out.

Types of blog posts: Articles on your own blog, mini articles on a microblog, and articles on other peoples’ blogs.

What is a Microblog?

Microblogging is a combination of blogging and instant messaging. It allows users to create short messages to share with an audience online.  Two common microblogging platforms are Twitter and Tumblr.

Benefits of Microblogging to consider:

  • Your content will take less time to create.
  • It’s easier to post more frequently.
  • It’s perfect for disseminating urgent information to a large audience.
  • Ease of access through mobile apps.

How and Why You Should Consider Guest Blogging

Guest Blogging is basically creating an article for a blog that is not your own.  It’s a way to share your knowledge with others while simultaneously increasing traffic to your blog.  This also means you will need to plan on featuring posts from other bloggers in the future. Featuring guest posts will give your audience a new perspective on your industry as well as help freshen your content if you’ve gotten stuck in a rut.

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To get started, first decide what benefits you are looking to get from the process of guest blogging. This will assist you in finding businesses you may be interested in creating content for and give you an idea of which guest bloggers would be good to invite to post on your site later.

Research is essential to guest blogging, begin by asking yourself some questions:

  • Do the businesses you are looking at have a large number of active followers?
  • Do these followers regularly participate by posting comments or sharing?
  • Do these businesses also have a Facebook page and Twitter account where they share their blog posts?

Focus on finding bloggers within your niche and market industry. You should agree with what they have to say, their opinions should match your own. If they don’t this could lead to content issues later if their content doesn’t line up with your business, personality, or tone.

Be sure to promote your guest blog posts on your own social media accounts and on your own blog. This will bring more traffic back to your guest’s blog and their business.  It should become a habit to share your content, plus it’s a good way to say thank you to your host for publishing your guest post.

Overall, blogging in each form is a good way to widen your reach and bring more traffic to your own web presence.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Also don’t forget to visit my new business website @lisaashmaninc

Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?
The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest. What you end up with at the bottom are the final few who have purchased and love your product or service. These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

Awareness
Interest
Conversion
Loyalty
Advocacy
Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness. This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service. This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them. This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

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Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client. Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part? They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.