The Three-Legged Step Stool of Maintaining a Lasting Relationship with Your Customers

There are three different but equally important aspects of any good relationship and must be the foundation for the rest of the relationship to be built on. Whether it’s a business relationship or a personal one.

Long-term customers can be a great source of repeat business and quality referrals to more potential clients.

If even one of these aspects is missing or weak, it’s unlikely that the other two will be able to support the relationship on their own. They are RESPECT, COMMUNICATION, and TRUST

RESPECT

You may have a flood of customers coming through your door, but if you don’t respect them, they won’t become the long-term clients that lead to long-term success. The best ways to let your customers know you respect them are through your actions.  Show them that you appreciate their business, care about their issues and try to make them feel special.

COMMUNICATION

As with personal relationships, communication is another key component to a good business relationship.  It is amazing how often I am talking to someone, or overhearing someone talk, about problems with their relationship and it comes out that all the issues they have with the other party they are talking about to everyone else BUT the other party.

Contrary to apparent popular belief, a serious relationship does not cause a sudden onset of telepathy.  In a business relationship, the easiest way to find out how you’re doing, or if you may need to adjust some of your practices, is to ask your customers.

Just as a significant other can’t fix something if they don’t know its broken, you won’t be able to either unless they tell you.

Once you’ve established a line of communication, make sure you actually listen to what they are telling you.  Be willing to compromise and adapt your practices to the customer’s needs.  While you may not be able to please everyone, you will be able to improve on your current business model and learn what works best.

TRUST

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People screw up, sometimes in a small way, sometimes spectacularly. Some mistakes cannot be forgiven. Most can be IF the work is put in on both sides.

When maintaining a level of trust in business, it isn’t just important to do what you say you are going to, but, if something goes wrong, make sure you handle it in a way that will keep your customers loyalty.

Be honest, this is the fastest way to build a trusting relationship with your customers and to rebuild one if something goes wrong.

If you make a mistake be prepared to explain how and why it happened and the steps you are going to take to fix it. Don’t delay in taking action, the more quickly you address the issue, the sooner it can be resolved. Be sure to be respectful and apologize, your customer will probably be frustrated or angry.  However, a truly loyal customer will understand in the long run that you’re human and these things happen.

A good way to show you are trustworthy is to be yourself. Being genuine makes you more approachable. Whether you are a little eccentric or straight-laced, you can show your customers who you really are as long as you maintain a professional distance and respect their personality as well.

The Step Stool That Keeps Your Relationships Up

So, like a three-legged step stool, each of these primary aspects of a relationship with your customers is equally important. If just one of them fails, the whole relationship can topple over.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Why You Need To Get Into The Mind Of Your Audience

When you’re looking to drive gross sales through increased site visitors to your web site and grow your business, the key determinants of this are your website guests, your viewers. The one approach to really see your marketing efforts repay is to establish the clients almost certainly to have interaction your small business, and produce a conversion to your services or products. To pay money for this data, there are a whole lot of software program and applications accessible that will help you acquire this beneficial information.

Many entrepreneurs spend generously on marketing campaigns to yield good conversion charges for his or her companies. Garnering data based mostly on the habits of your potential shoppers is a strong solution to decide if lots of your methods are viable. Utilizing software program that may each collect and analyze your knowledge will prevent a lot time, as a substitute of getting to do it manually, and can offer you properly wanted path for the implementation of future methods.

After you have the information in hand, it’s time to get to work. These packages will offer you fundamental info comparable to gender, age, and placement. Whereas these are good metrics to have, they actually don’t inform you a lot, so a extra refined program which provides extra substantial info regarding their academic background, their social media and common web habits, and even the place they reside, offers a extra full image of your best client-the one who will convert for you.

Since viewers attain is an enormous deal, it’s doubtless that your marketing funds could also be fairly sizeable. The outcomes of your viewers info search will assist you to to see if it is advisable pump money into different areas of marketing or if the strategies you’re at present utilizing will suffice, or could be utilized in simpler methods.

The money you’ve spent on marketing and promoting is an funding in your small business, for which you’d prefer to see returns. This focused info will aid you to determine when and the place your most definitely shoppers store and browse, then, you should utilize directed promoting to attraction to them on these platforms. Whenever you’re clear about your model and what you need it to say to potential shoppers, leveraging this together with the data you have been beforehand armed with, will enable you to attain them in a best manner and can yield the conversion you search for your small business.

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It’s greater than possible that you simply conduct enterprise on-line as properly and have seen pop up advertisements and different types of promoting which make you marvel how these websites are in a position to decide your pursuits. It’s because many of those websites use the identical methods with you, that you just’d like to make use of together with your shoppers, to extend your individual profitability. It should be very clear now how this strategy makes numerous sense.

There’s no miraculous strategy to generate higher web site visitors which converts to gross sales. Utilizing structured and confirmed approaches which generate significant info, like this one, actually is a logical method of gauging learn how to place your self from a marketing perspective, thus placing you in a first-rate place to have interaction together with your target market.

Naturally, you’d love better perception as to the place you’ll be able to come up with a number of web marketing ideas and methods to extend your conversion charge and develop your enterprise. There’s a tried and confirmed means for you to take action. Why not try this done-for-you system, to learn how you should use varied strategies and discover totally different assets that can assist you obtain your progress targets for your enterprise?

The Perfect System for Beginners & Internet Marketers Looking to Scale Their Businesses

The Borderless Income System is perfect for beginners because all of the follow up work is Done For You.

It’s a proven sales system that works for anyone (even if you’ve never had an Internet business before) because the company behind it does most of the work for you.

And it’s perfect for people who want to scale their Internet businesses, because it’s a proven system that takes your leads and turns them into sales.

All you must do is send leads (we’ll show you how), and you can earn commissions ranging from $1,250 to $20,000 US dollars per customer!

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This company handles most of the work, and sends you commissions directly to your bank account every two weeks!

So if you want to change your life, and make up to $10,000 per month from home…

Click here to get the details.

Safety Practices for Small Business Social Media Use

No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small.

What is still not readily known by many business owners and managers is that use of social media by companies and their employees can seriously compromise a businesses’ security.  Very often, when it comes to maintaining safety and security via social media, employees can end up being the biggest issue.

Whether it’s from posting on their personal page about things happening at work, or clicking on things they shouldn’t while using an office computer, employees can accidentally leak information or download mal-ware into your network without even realize they are doing it.

To help avoid the issues that can result in these seemingly small actions, here are some tips to assist you in keeping your business and your employees safe from social-media troubles, both at work and at home.

Advise Employees to Avoid Posting Info About Where They Work

Even though you can’t stop an employee from telling people where they work, explain that like giving out their home address and phone number online, revealing where they work can make it easy for people to find them and collect more info on their daily routine.

Employees should also be informed that associating the company with a personal account on questionable social networks could hurt the company and, by default, hurt the employee as well.

Keep Privacy Settings Updated

This is important on two fronts.  First, train your employees how to maintain their own accounts’ privacy settings, this will lessen the possibility of unauthorized info getting leaked.

On your businesses’ accounts, it’s likely you don’t know most of the followers you’ve cultivated.  Taking steps to secure those accounts as much as possible, with privacy settings that will work best for your company, will significantly add to your online security

Establish Work Place Use of Social Media

Most of us have done it, checked our Facebook page during lunch or a break.  Instead of trying to ban the use of social media on work computers, it may be better to create some policies on how to use it instead.

For instance, stating that visitation of these sites may only be made during breaks and that the use of apps like games, quizzes, or anything else that requires clicking on links, are prohibited on company computers. Putting these policies in place will assist you in avoiding issues that can affect your network.

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Make Sure Your IT Specialists Are Trained to Handle Social Media Specific Issues

Once you’ve established an office policy for Social Media use, it will need to be enforced.  This means ongoing surveillance of online activities.  To accomplish this, invest in consulting, and antivirus protection via software and hardware.

Additionally, the company’s technical staff will need to be updated about current social-media security risks.

A Word on Hacking

All businesses and their social media accounts are potential targets. Any compromise of these tools could result in irreparable damage.  Fortunately, the items we’ve already discussed can help prevent a hacker from successfully breaking into your account.

Additionally, use strong passwords with unique alpha-numeric combinations.  These days to create the best possible login security, you need to use upper and lower-case letters, numbers, and accepted punctuation as allowed.

Once you have one password, don’t use it for multiple logins.  If a hacker manages to figure one account out, you’ll have given up the keys to the entire kingdom.

A Little Prevention Can Go A Long Way

The most important way to prevent harmful issues from social media use is to educated and even provide training for your employees.

Whether this is via a workshop, meeting or included in a section of the employee handbook, be sure your employees have the knowledge that can save your business’ social media accounts and their own from unnecessary attention and use.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

One is a lonely number…..And a broke one.

Never again feel you’re lacking the support or systems you’ll need to build a nice side-business…

“Do not be misled. Bad associations spoil useful habits.” -1 Corinthians

“Friends are like your backbone. They are always there when you need support.”

Environment matters BIG TIME in predicting your chances of success.

(And increasing your happiness along your journey!)

*Who you’re around most of the time.

(We don’t always have full control of this. Yet read on.)

*Where you work.
*Events you attend. (Or don’t.)

Want to greatly increase your odds of breaking through?

Improve your environment the best you can. Get around more people and systems that believe in you and will fully support you \
You deserve that.

Here’s a fast way you can start…

People offline, our friends and family, they don’t always understand what we do. They don’t always get our entrepreneurial drive.

They’d assume we just give up and be “normal” just like them. But don’t to it!

Online, you CAN have a group of good souls that’ll have your back.

Also, changing your environment from time to time… Going to an event. Working from a swanky hotel for a day or two, whatever inspires you!

That can work wonders.

However, just know, whatever your day to day is right now, working from a coffee shop or in the corner of a spare bedroom, you can 100% do this.

Just need to apply the system. By taking daily “imperfect” action.

Perfection doesn’t exist. It’s just another form of procrastination.

Just start. Go.

Your brain will figure it all out on the way. But it won’t know all the answers before you begin.

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What’s cool?

Matt, who’s system I work with, started in the tiny corner of his spare bedroom. He was able to start from nothing and built a multi-million dollar business.

He’s passionate about growing his biz and supporting his partners and friends.

That’s why, as soon as you’ve signed up, you’re getting access to our online support group on Facebook.

===> I see my environment breeds success! I’m ready for the support and systems I need to achieve total financial independence!

After you’ve logged-in and have started…

You’ll have the opportunity to join our Masterminds throughout the year.

Matt recently bought a resort in Costa Rica just so his partners can meet up and create better incomes and lifestyles together.

Talk about an amazing environment that will support your success!!

If you’re able to ever go, I’d strongly recommend it. You can ask your coach about it as you’re going through the 21 Step System.

Big ole’ takeaway today?

Environment. Matters.

Let it serve you. Not hold you down.

Believe in yourself. I sure do. 

Best,

Lisa Ashman

http://www.lisaashman-finance.com

http://www.lisaashman.com

Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?
The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest. What you end up with at the bottom are the final few who have purchased and love your product or service. These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

Awareness
Interest
Conversion
Loyalty
Advocacy
Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness. This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service. This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them. This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

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Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client. Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part? They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Generate More Traffic Via Social Media Influencing

Word-of-mouth, 20-50% of all purchasing decisions are made from it.  Customers are more likely to respond to endorsements from a person they respect than to advertisements.  In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.

 Twitter has shown that: 

  • 49% of buyers will seek advice from social media influencers.
  • 20% of users said that Tweets from an influencer motivated them to share their own product endorsements.
  • 40% of users claimed they made a purchase as a direct result of an influencer’s Tweet.

Who Is a Social Media Influencer?

 A Social Media Influencer is a user of social media who can show a level of authority in a specific industry. They have access to large audiences through their knowledge and scope of impact.

 So, what is Social Media Influencer Marketing?

 Influencer Marketing is the practice of creating relationships with people who can then build additional relationships for you in return. Whether the audience is small or large, an influencer can touch consumers via social networks and blogs, in ways traditional branding may not be able to reach.

 Influencer Marketing Strategy Components

 Celebrity endorsements were the original form of influencer marketing.  We’ve all see T.V. commercials where a well-known person takes 30 seconds to tell you how great a product is.

Now, with online media, regular people have become online “celebrities” with highly engaging social media followings.  A survey last year found that YouTube creators took eight of the ten top spots in a survey of influencers, outranking traditional celebrities.

 Increase Your Traffic by Becoming a Social Media Influencer

 Social Media Influencing has become very popular with blog enthusiasts to make passive income through affiliate marketing and utilizing these Influencers have become standard practice among many of the top companies selling on the market today.

But why stop there?  Why not generate even more leads and traffic to your Brand by becoming one of the Influencers yourself.  There are a number of recommended actions out there to become a social media influencer.  Here we’ve gleaned together some steps to help you to get started.

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Choose 2-4 social media channels you’ll use to cover your subject, taking into consideration what you excel at.  Are you good at writing engaging posts on Facebook and Twitter, or are you better at photography or creating and editing your own videos?  The type of content you want to publish should showcase your best skills.  If you’ve decided to be a platform-specific influencer, clearly, you’ll want to use that as your primary social network then utilize the others for greater exposure.

Create a strategy for your content. What are your information preferences? Try to imagine why people will be enthusiastic to follow you, then plan accordingly.  Try to plan for at least 3 months in advance, prepare the strategy, and then start posting.

The purpose of your content is to attract people.  To accomplish this, you must be publishing consistently. You know what message you want to convey so stick to it, but also make sure you are keeping a lookout for new info.

Promote yourself by guiding your audience to your content.  Share it everywhere it might seem interesting to other followers.  Build your community by going to forums, fan pages, and inviting new people to engage with them as well.

Contact other people and brands in your industry.  Chat, comment on other posts, exchange likes and ideas.  One of the fastest ways to gain status is to contribute your unique content to other blogs and publications.  Guest postings can improve your merit among peers and increase traffic to your own blog. Show that you notice other people and you’ll start to be noticed too.

Over time your efforts will start to pay off.  You’ll begin to cultivate an audience that will listen to and follow you. The more people that join your audience, the more seriously your views will be taken and the level of influence you create over others will increase.

Publish on LinkedIn.  People generally believe LinkedIn posts are from the most influential leaders in a particular subject. So, in addition to your own blog, create posts using LinkedIn’s publishing platform.  You can accomplish this most easily by cutting and pasting your previously published blog posts and add a headline with keywords and an image to draw the eye.  Consequently, when people in your network also see your articles on LinkedIn, they will start to view you as an authority too.

Finally, keep your content and sources organized for easy access.  This way if someone asks a question about a particular post, you can easily answer the question or elaborate. This will also assist you in giving the appearance of having a good knowledge base of your subject.  There is no reason to hold anything back.  Sharing your expertise is how you can truly be a good influencer.

So, make sure you interact and build meaningful relationships with your audience as well as your peers.  This way you can present yourself to brands as having a strong following in your subject.

For additional info on becoming a Social Media Influencer, check out this post at Marketingland.com

Choosing the Most Effective Social Media Posting Times

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, and so on.

Fortunately, there is a light at the end of the tunnel, thanks to CoSchedule.  In their great wisdom, they have put together information from a variety of reports to provide you with the last word in Social Media Post schedules.

We learned in school that there are 4 time zones in the U.S. So, with clients spread from sea to shining sea, what are the best times to post on the various social media platforms?

To decide this, we need to take into consideration where most of these clients are living.  According to Census records, 80% of those people living in the United States are found in the Eastern and Central time zones.  It would make sense, then, to focus our schedules on time as it is followed in those locations.

Facebook

As the platform that brought social media into the spotlight and taught us a new way to communicate and market ourselves and our businesses, it’s still the first account most new businesses, and 13-year olds, open when getting started in the Social Media universe.

Best Days: Sunday, Thursday, Friday, and Saturday
Best Times: 9 am, 1 pm, and 3 pm

Notes:  Posting at 1 pm gets you the most shares while posting at 3 pm will get you the most clicks.

 

Twitter

Best Day:  Wednesday
Best Times: Noon, 3 pm, 5 pm and 6 pm

Notes: Wednesday about Noon and between 5-6 are the peak moments of an employee’s break times.  Also, Twitter users are 181% more likely to be on their account during the commute home. Hopefully, for the rest of us, this refers to carpoolers who are not in the driver’s seat.

LinkedIn

Best Days: Tuesday, Wednesday, Thursday
Best Times: 7-8am, Noon, and 5-6pm

Notes:  Business people are most likely to peruse LinkedIn in the morning, in the same manner many (used to) peruse the paper.  Also, even though LinkedIn is geared more for the business market, the best time to post is still before or after work.

Pinterest

Best Days: Weekends (Saturday and Sunday)
Best Times: 2 pm, 9 pm, and 2 am

Notes:  The best window for posting is Saturday nights between 8-11pm. The worst time is during business hours.

Instagram

Best Days: Monday and Thursday
Best Times: 2am, 8-9am, 5pm

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Notes:  Avoid posting between 3 pm and 4 pm.  Posting a video at 9 pm can get you 34% more interactions.

Google+

Best Day:  Wednesday
Best Time: 9am, 11am, 12-1pm

Notes: 90% of people on Google+ are lurkers, people who are just looking and not wanting or perhaps not ready to engage with the content or a call to action.

Additional Notes for Each Platform

Facebook: Widely used both via mobile and stationary devices, at home and at work.

Twitter: Audience dependent, as Facebook is also. Often set up as an RSS feed and visited during commutes, breaks and other down times.

Pinterest:  Used mostly in the evenings after work and on the weekends during a viewer’s free time.

LinkedIn:  Designed for the professional world, viewers use it during work hours and in the mornings.

Google+:  Targets professionals in a similar manner to LinkedIn

Instagram: Designed for the mobile platform and therefore used at any time.

So, a special thank you goes out to CoSchedule for their tireless efforts to make scheduling social media posts across all platforms as easy as pie.  For this and more information on their services, visit them at Coschedule.com.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The most in-depth training program on how to make money online today…

If you go to Clickbank or do a quick Google search for different make money online programs, be prepared to be overwhelmed.

There are literally over 10,000 courses and books on this topic.

And even though I haven’t seen them all; I’ve seen a lot of them. Most of them let you down. Not because their training isn’t good,
but because in many cases it’s incomplete. Instead of bringing you clarity, it ends up confusing you even more.

This is where most training products go wrong:

1.) You don’t get to talk to a real person when you take the training

When you’re sitting behind your computer going through a course, you’re going to have questions.

And there’s nothing worse than not being able to understand something you paid good money for, and having no one to speak to for further
clarification.

If you have to go search for answers on Google, then you’re right back where you started; getting presented too much information you can’t
make sense of, and feeling overwhelmed.

2.) Everything is presented all at once

Think back to when you first went to school. Were you immediately presented with 10 or more years of lessons and textbooks at one time?

Of course not, that’d be ridiculous.

You were presented with one lesson at a time.

You had a teacher (I hope) who made sure you understood the current lesson before you were shown the next more advanced lesson.

This way you could understand the foundational concepts before learning the more advanced ones.

Here’s the thing; most people are not great self learners. If you present them with too many videos and lessons in one go, they get overwhelmed and confused.

They don’t know where to start, so often they are just paralyzed and remain stuck.

Because they are not getting any sense of progress along the way, they give up quickly.

Most online courses are like this. You pay the money, get some login details, and are then left to try and make sense of all the training.

In my opinion, the online marketing education world needs a huge shake.

We need to look at the most advanced learning techniques and apply them to our world, so the average person can make sense of all the
lessons and actually get results.

Information should not be presented all in one go; it should be presented in a way where the student can make sense of basic things first, because
being shown more advanced lessons.

3.) They don’t have a proven track record of success (how many people have taken the training, and got results with it?)

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If you’re seeing the same generic testimonials for whatever course you’re buying on the sales page, that’s a good clue their training is outdated.

Personally I measure the effectiveness of a training program by how many success stories they’ve created, and how many of them are recent.

When it comes to business, universities like Harvard and Stanford are clearly effective training grounds; they are constantly churning out graduates who
go on to become titans in business and build enormous company’s.

The very best online training programs have also helped create many famous internet marketing gurus, and continue to do so.

4.) They want a lot of money upfront before you get to see any of the proper training

The best online training programs are the ones where the creator is able to make money on the success of the client’s who implement the training.

That way, they have a vested interest in seeing the clients do well, and, can charge less money upfront for access to the training. They earn their profits
when the clients also start earning.

+++++

In all of my searching, I’ve come across one truly great training program which covers all 4 of the above points.

With this one:

– you do get to talk to a real person (not just some sales rep, but a real coach who knows what they’re talking about)

– the training is presented one module at a time, so you’re learning in bite sized chunks of information rather than getting completely overwhelmed the first time you login

– the clients who’ve taken the training do have a proven track record of success. Over the past 4 years alone, they’ve been able to make a combined total of $67 million.

– you don’t need a lot of money to get started with the training. In fact, they don’t even ask for your credit card upfront – you can take the training for free.

All you have to do is watch this 17 minute video, and then apply at the end of it.

Watch video

Apply Here

Take my word for it – I’ve been through this training and it really does give you everything you need to start earning online.

Speak soon,

Lisa Ashman

 

 

Online Marketing on a Budget

Marketing is one of the single most important things you need to do to succeed in the business world.  The problem?  It can use a lot of cash to make it work.  For an entrepreneur just getting started, marketing budgets can often be practically non-existent.

Fortunately, the age of the Internet has made it easier to run a full-scale marketing campaign with very little cost up front.  Here we’ve put together a list of ways you can utilize online marketing resources, often for free.  Yep, FREE!

Online Review Sites

Making sure your business is listed on online review sites is important. Not just for traffic and product sales, but for ensuring your online reputation stays positive.  The following sites are some of the most influential review sites out there.

Google My Business Page: Setting up a page here will get your business on Google Search, Maps and Google+, as well as allow customers to review your business. Local business reviews usually receive high rankings in the search results, giving you some great, and free results real estate.

Yelp:  Since it’s the biggest online review site, creating a Yelp listing is definitely worth it. It gets you in front of the site’s more than 140 million monthly users and, it’s free.

Yahoo: Yahoo offers local businesses the option to get a basic business listing in its directory.  Listings are incorporated with other of their products like reviews, maps, and events.  And yes, it’s free.

Social Media Marketing

Industry Groups:  Choose two or three groups in your business’ industry on Facebook and LinkedIn.  By offering advice and support, you help establish yourself as an expert in your field.  You can even take it a step further and create your own groups.  Eventually, these outlets will build your reputation and drive sales.

Facebook:  If you haven’t already signed up with social media platform, Facebook is probably one of the best places to start.  Since its inception, Facebook has been in the fore front of social media advancements and has developed and perfected a number of tools for small businesses.

Twitter:  This platform has proven to be a powerful, platform for immediate information.  By studying and following people in your industry or expertise, you will quickly learn, some dos and don’ts figure out the best way to use it, then set up your own feed and start to Tweet.

LinkedIn:  The fastest growing and most influential professional platform online, LinkedIn has done for Professional Media what Facebook did for Social Media.  Set up an account to meet, engage and, connect with other professionals about jobs, careers, and branding

YouTube:  Visual marketing, especially in the form of video,  is still at the top when it comes marketing. With You Tube, this form is now more accessible.  Use it to tell a story, showcase your personality, or demonstrate a product without having to pay for ad time on TV.  You can be as casual or formal as you want, as long as you are ready to be on camera.

Monitor Brand Mentions:  It’s now easier to keep up with what’s happening.  Using a social listening tool like Social Mention to monitor and contribute to conversations happening in your industry will help you stay current on trends without having to spend every hour surfing postings.

Blogging:  In addition to your own blog, find other blogs and websites within your industry and create Guest posts.  Comment thoughtfully on blogs and then leave your website URL in the appropriate field, just be sure to use your real name or business name, not keyword-rich anchor text. Noticing others will get you noticed as well.

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Installing a free social sharing plugin on your blog, like Share Buttons, makes it easy for your readers to share your posts and increase your audience.

Other Ways to Get Yourself Noticed

Hold free webinars on your site:  If you’ve researched this prospect before but decided it would be too expensive, consider some of these alternatives.  WordPress has a webinar plugin called WebinarIgnition, with a one-time cost of $97 for unlimited webinars with unlimited attendees.  Or, you can utilize your Facebook account and do a Facebook Live event.

Join Forums and Answer Questions:  These days there are multiple forums out there for just about anything.  Take the time to make meaningful contributions to conversions by providing real assistance to those posting the questions.  This will get the attention of other readers and make them more inclined find out more about you.  You can get started on sites like Quora, where real people are looking for answers to questions. Search the site for relevant questions you can answer intelligently.

HARO (Help A Reporter Out):  Sign up and get free PR by responding to relevant media queries.  This will turn into free mentions and links in publications like Huffington Post, Forbes more.

eBooks: Anyone can be an author and publish now.  Whether it’s about business or, choosing the best wine, you can create an eBook simply and for free. Just input your content into chapters using MS Word.  Add some images and links, edit, review and spell check.  Then save it as a PDF and you have an eBook. Post it on your website, blog or offer it in exchange for a person’s email address, aiding you in growing your email database.

By now you may be experiencing the feeling that the room is spinning out of control, knowing that there are so many options out there that you can implement.

Not to worry.  Look at the list and narrow it down to 2-3 options you are really excited about.  Once you have them under your belt, move on to a few more.

As a special treat for you, here is a link to a Forbes article outlining

Ready…Set…Go!!!

 

Speak Soon,

 

Lisa