Fist-Pumping to the Sound of Static…

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Love your job?

Most people, when asked that question, hesitate before answering.

They’re grateful to have an income… Some are happy to have a daily routine… The money’s not great buy it keeps the mortgage or rent paid and gas in the tank… They don’t want to jinx that….

Sure, some people blurt out, “I hate my job!” And some describe it as if it were a dearly beloved person.

But 70 percent of U.S. employees are somewhere in between—disengaged, unsatisfied and un-enthusiastic about their jobs. (This is according to a recent Gallup poll.)

Have you ever driven in your car far from the city and suburbs? You turn on your radio and all you get is that sort of fuzzy hissing sound? It’s static.

How long can you listen to it? Not very long, I’m going to guess.

Why? There’s no change. It’s boring. You can’t sing along with it, can’t pump your fist…so you turn off the radio.

When you have a job that you don’t love, it’s also like static. You show up every day. Go through the motions. Collect your pay at the end of the week. Pay your bills. Come Monday, you’re back at work, going through the motions. It’s boring. There’s no change. It’s static.

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You can’t turn it off like a radio so, as the Gallup poll showed, you turn yourself off. You disengage.

You’d rather be somewhere else, doing something interesting. Being with people you like to be with. Not working if you don’t want to, right? But you have to have money, too. (Better yet, a lot more money than you’re making right now.)

At the IM (Internet Marketing) Freedom Workshop, you will find out about a proven system that tens of thousands of people are using to make more money in a month—part-time—than most people make in a year.

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The IM Freedom Workshop is a FREE, two-hour live event in your local area. At IM Freedom, you will discover how people just like you profit from the Internet—working just a few hours a day, making commissions of $1,250, $3,300, $5,500, and more.

They achieve financial freedom and time freedom. They can work from anywhere they want.

Life becomes anything but static.

Register now. These events usually fill up quick. Then we will have to close registration. It could be quite some time before we come back to the area. So if you are in the Tampa area register now for May 9th. Sessions are at 12:30p and 6:00p. For a complete list of events please Click Here.

So, register now. Plan on being there and finding out how to work less, make more, and have a static-free life.

6 Solutions for Improving Your Mobile Marketing Campaign

How’s your mobile marketing working out for you? If you don’t have a campaign for mobile devices that’s separate from your standard marketing campaign, you could be missing out on a large segment of consumers. About 52% of internet traffic comes from mobile devices.

While you can use your regular marketing strategies to target people on all devices, there are a few extra steps to take that can help increase your reach to the mobile market. The following solutions will help improve your mobile marketing campaign.

Ensure Mobile Compatibility on All Devices

Before you launch a mobile marketing campaign, you need to ensure that visitors will be able to navigate your website. Test the compatibility of your website on all major mobile devices.

Not only should ensure that your web pages display correctly on mobile devices, you need to ensure that forms, payment systems, and other interactive elements work properly.

You can use Google Chrome or Firefox to test compatibility. Though, this isn’t always 100% accurate. The best way to test compatibility is to use the real device.

Obviously, you won’t own all major mobile devices. But, you can test the devices that you have or ask friends and family to test your site on their phones or tablets.

You may find that there are elements that don’t work correctly on mobile devices. Remove these elements or hide them on mobile devices. You want to provide mobile visitors with a clean, easy to navigate website.

Use Paid Social Media Advertising

If you thought that people spend a lot of time on social media sites through their desktop or laptop, the numbers are greater on mobile devices. Most mobile users stick to their favorite sites and rarely venture to unknown sites.

To target these users, you’ll have to market to them on their favorite sites. This means using paid social media advertising. You can use paid Facebook ads and promoted tweets on Twitter. These ad campaigns should strictly be set for mobile devices.

Develop a Mobile Application

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Creating a mobile application is an effective way to reach mobile users. Think of ideas for a mobile app that either enhances the use of your products or services or that can streamline your customer interactions.

If you can’t think of any ideas, then consider creating a mobile app version of the blog section of your website. Make sure that the app automatically updates when new content gets added.

Use QR Codes in Your Print Advertising

If you have flyers, postcards, pamphlets, or other physical, print advertising, add a QR code. These square images can be scanned by almost any mobile device that has a camera and internet access.

After scanning the code, the user is automatically directed to a URL. Essentially, these are links that can be scanned and they’re free to generate.

Create Rewards or Discounts for Mobile Customers

Including special promotional offers for mobile users can help drive sales. This could be connected to the use of your mobile app. Require users to download the app before they receive their coupon.

Keep Things Simple and Direct

People on mobile devices don’t have time to mess around. You want to keep your marketing and content simple and direct. Don’t hesitate to include a call to action or shorten your content.

Whenever you write sales copy for a mobile campaign, remember that less is more. Remind yourself to hurry up and get to the point.

Mobile marketing is becoming a crucial part of modern online marketing. Don’t forget these suggestions. If you’d like access to even more powerful marketing tips, along with a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook

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On Monday, I joined about 1,500 media consumers – some who had flown in from Los Angeles – on the Digital Content material NewFronts occasion held by The New York Occasions. Now, I used to be anticipating some executives to speak about video as a result of the NewFronts have historically targeted on video. However the occasion kicked off in The Occasions Middle with a stay, customized rendition of “The Daily” podcast, that includes host Michael Barbaro, the host and managing editor, who interviewed White Home correspondent Maggie Haberman and Lisa Tobin, government producer of audio. Now, podcasts are digital content, too, however these individuals are journalists. So, I scribbled in my pocket book, “Toto, I’ve a sense we’re not in Kansas anymore.” Then, The Occasions proceeded to function numerous different Occasions journalists over the subsequent two hours, together with:

  • Promoting reporter Sapna Maheshwari, who spoke about model security and its impact on media and promoting.
  • Investigative journalist Matt Apuzzo, who talked about his work on Russia’s involvement within the U.S. presidential election.
  • Photojournalists Meridith Kohut, Daniel Berehulak, and Bryan Denton, who mentioned the facility and strategy of images in storytelling with worldwide photograph editor David Furst.
  • Marc Lavallee, government director of Story, who seemed on the intersection of know-how and storytelling.

In different phrases, The Occasions didn’t give a collection of shows about their digital content technique. As an alternative, the media firm showcased its content creators – who’re nonetheless referred to as journalists – and allow them to inform their tales concerning the some ways they work to seek out the “fact” – from the entrance strains of the warfare on terror, to the inside workings of investigating the world’s strongest governments. The Occasions is hoping that model entrepreneurs will “dare” to face with that experience, authoritativeness, and trustworthiness when they consider the perfect methods to inform their very own tales in a “model protected” setting.

NYT: A Model Protected Setting

So, you possibly can say that The Grey Woman has invented a brand new recreation referred to as Fact + Dare, (that’s Fact and Dare, not Fact or Dare). This recreation not solely defines how The New York Occasions covers the world, it additionally captures the media firm’s strategy to creating truthful and daring promoting experiences. Oh, and in case you’re marvel why I’m writing about this for Tubular Insights, the shows by The Occasions on Monday did embrace new video packages that may quickly be launched, on the subjects of synthetic intelligence, motherhood, and the 2018 Winter Olympics, amongst others. However, they have been simply a part of the huge Occasions ecosystem—from audio to AR, Snapchat to service journalism.

However, there’s one more reason why I’m writing about Monday’s shows by The Occasions to 1,500 media consumers. As Lauren Johnson of Adweek famous, “In the event you thought The New York Occasions’ advert marketing campaign that includes the tagline, “Fact. It’s extra necessary than ever,” has been all about defending itself towards President Trump’s ‘pretend information’ assaults, assume once more. Fb and Google are additionally within the Occasions’ crosshairs.”

As a matter of reality, Mark Thompson, the CEO of The New York Occasions Firm, advised the gang at The Occasions Middle, “We consider that we’ve obtained a really credible story, not simply concerning the significance of journalism, however about why journalism is a relationship with individuals. And for those who can crack the code on that relationship, interact them, encourage them to pay, we will supply an surroundings and an engaged viewers, which could be very totally different from random bits of stories on Fb, social media or Google. It’s safer for manufacturers.” In essence, Thompson was saying, “Once they go low, we go excessive.”

Now, there’s some proof that a number of huge manufacturers are responding to this message that high quality trumps amount. Throughout her presentation, Maheshwari talked about her story in late March that was entitled, “Chase Had Ads on 40,000 Sites. Then on Just 5,000. Same Results.” In it, she wrote,

“As of some weeks in the past, ads for JPMorgan Chase have been showing on about 400,000 web sites a month. It’s the kind of eye-popping quantity that has turn out to be the norm lately for giant corporations that use automated instruments to succeed in shoppers on-line.

“Now, as increasingly more manufacturers discover their advertisements popping up subsequent to poisonous content like pretend information websites or offensive YouTube movies, JPMorgan has restricted its show advertisements to about 5,000 web sites it has preapproved, stated Kristin Lemkau, the financial institution’s chief marketing officer. Surprisingly, the corporate is seeing little change in the price of impressions or the visibility of its advertisements on the web, she stated.”

The Metrics That Matter

Okay, longtime readers of Tubular Insights know that I feel impressions and visibility are meaningless metrics. In the event you’re a brand new reader, then ask your self (or your company), “What number of impressions do we have to improve the metrics that matter, like model consciousness, advert recall, consideration, favorability, buy intent, and model curiosity?” Or, “How a lot visibility do we’d like for our marketing campaign to have an effect on shopper perceptions and behaviors?”

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  • Do individuals recall watching my video advert?
  • Are my goal shoppers extra conscious of my model after viewing my video advert?
  • Did my video advert transfer individuals to think about my model or product?
  • Are shoppers extra favorably aligned with my model’s message/id after viewing my advert?
  • Are shoppers intending to buy my product after seeing my advert?
  • Are individuals extra serious about my model/product? Did my advert improve natural search exercise for my model/product?

Heck, Google’s Model Carry answer measures all the above. And Fb’s model raise research measure advert recall, model consciousness and message affiliation. And these are among the many metrics that matter. However, if the CMO at JPMorgan Chase thinks she’s getting the identical outcomes by promoting on 5,000 websites that she as soon as obtained by promoting on 40,000 websites, then heaven assist the poor content creators or small media corporations that aren’t on that record of 5,000 websites.

However, Maheshwari additionally talked concerning the inconvenient fact that Alphabet, Google’s father or mother firm, and Fb each have a lot bigger market caps than The New York Occasions Firm. So, she acknowledged that the elephant within the room is the massive amount of individuals that the majority advertisers need to attain.

A day after Maheshwari spoke, the newest version of Zenith’s Prime Thirty International Media House owners revealed that Google and Fb had captured 64% of all the expansion in international promoting spending between 2012 and 2016. Zenith discovered that Google (underneath its holding firm Alphabet) is the most important media proprietor on the planet, attracting $79.four billion in advert income in 2016, 3 times greater than the second-largest – Fb – which attracted $26.9 billion. The most important conventional media proprietor was Comcast, which took third place in Zenith’s rating, with $12.9 billion in advert income.

So, it’s usually a sensible concept to zig when everybody else is zagging, however The New York Occasions could also be pushing a rock up the hill by emphasizing the standard of its digital content over the amount of folks that manufacturers and the media consumers at their businesses cannot solely attain, but in addition can interact.

Now, I ought to disclose that I’ve a digital subscription to The New York Occasions. I like their journalists on the bottom. And I worth their tales grounded in details. So, I’m rooting for them to achieve success. However, I additionally need to acknowledge that The Grey Woman hasn’t embraced the digital video marketing enterprise as strongly as I feel she must. YouTube will get it. Fb will get it. Heck, even Twitter will get it. I sincerely hope that the journalists and executives at The Occasions ultimately get it within the close to future. See, I can study to play Fact + Dare, too.

Get Your #NewFronts2017 Tear Sheets In the present day

In case you are at NewFronts, or simply need our unique insights into the publishers attending, then obtain our unique Tubular Tear Sheets: NewFronts 2017 Version by filling within the type under. See you there!

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Effective Press Release in 4 Steps

Press releases provide an additional solution for building backlinks, increasing online exposure, and gaining web traffic.

Though, if your press release doesn’t deliver the right message, it won’t be effective. A press release isn’t the same as a blog post or sales page. You need to pay attention to a few important details.

Here’s some advice on how to write a killer press release in just 4 steps.

Choose the right topic for your press release

You need to choose the topic before you start writing. The topic needs to have a newsworthy angle. This means that the topic should be relevant and current.

Examples of common press release topics include:

    • New store opening
    • New business launch
    • New product or software release
    • Major update or development
    • Always ask yourself if the topic is something that you’d read about in a newspaper or in a blog. Searching for press releases will provide examples to give you a better sense of common topics and writing style.

Introduce the newsworthy information

Write two to three paragraphs discussing the topic of your press release. Don’t worry about an introduction. Just jump right in and start writing about the details of the news release.

Remember to write in the third-person (he, she, her, him, they, and them).

These paragraphs are the main body of your press release. This discusses the newsworthy topic in a straightforward manner.

Don’t use any hype. Stick to the facts.

You need to address the following details with your press release:

    • Who will be interested in this topic or who is it about?

 

    • What is the subject of the press release?

 

    • Where can people find more information?

 

    • When will this event or product release occur?

 

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    • How does this benefit the reader?

 

Answering these questions will help you stay on track. You have limited space.

The press release will typically be between 300 and 700 words. This doesn’t provide an endless word count to go into great detail.

Write the Introduction and Conclusion

After you’ve written the main body of the press release, you can write the introduction and conclusion. The intro paragraph should summarize the body in several lines. It introduces the topic and your business or personal brand.

The conclusion offers a short bio for your business or brand. You can discuss your area of expertise and provide some background information.

At the end of the conclusion, you’ll typically have a spot to provide contact information, such as your email address, web URL, and phone number.

Create an attention-grabbing headline

The headline should be the last thing that you write. You’ve already written the body of your press release, so you already know the exact message or story that you’re promoting.

Summarise the main message of your press release in a single sentence. Press release headlines are often longer than a typical blog headline. Make sure that it fully explains the topic.

You may also have the option to include a sub-headline. The sub-headline should provide further information about the topic of your press release.

It’s an extension of the headline. Don’t repeat what you’ve already stated in the headline.

Before submitting your press release for publication, make sure that you check it for spelling and grammar errors.

You should proof read it by reading each line aloud. This is the best way to catch errors and also to find ways to improve your content.

Writing an effective press release isn’t difficult. Take it one step at a time. If you’d like more internet marketing tips and suggestions, and a method for generating conversion-ready internet traffic, click here to learn about my done-for-you system.