The Four P’s of Marketing

Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best interest to ensure that each P works with all the others.

It takes a lot of work and effort to determine what customers want and need, as well as identifying their shopping habits. Once these steps are taken, you will then need to produce your product, find the right price point, and promote it. All of these actions must be taken together to avoid problems. Let’s explore the four Ps of marketing, determine what they are, and how they work together.

Product

Your product is the heart of your business. It is near and dear to your heart, and if you’ve done your homework, it’s something that is unique to the market, allowing it to stand out from the rest of the competition. The challenge with any product, however, is remaining distinct and unique. From a product perspective, it is best if you have a solid understanding of what customers are looking for in regards to benefits and features.

It’s also imperative that you learn how they will use your product, that way you can make sure the product you’re offering fits their wants and needs. If the product doesn’t fulfill a need, it won’t be likely that customers will purchase it. Perform market research to have a good idea of ways your product will be used.

Price

Of course, your product is only going to sell if you set the appropriate price point. Your business will want to use production costs, projected fulfillment, and other key metrics to determine the proper price for your product. Make sure you are conveying the quality of your product to customers when considering the initial amount of your product. At the same time, do what you can to keep in mind how the price you select, along with costs of manufacturing and production, will have an impact on your product in the long-term.

Placement

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In today’s market, placement is no longer simply about identifying the appropriate retailers or best locations. There are now many other channels and outlets to give consideration when thinking about your product placement. Where is the area with the highest foot traffic? Which retailer is showing growth and expansion? What businesses does it make the most sense to establish a partnership with?

These are all questions you will want to consider when it comes to product placement, but you’ll all need to think about the digital aspect of marketing. Will you want to have a social media campaign? Ensuring your product is in a spot which will gain traction and attention in the market is the key to successful product placement.

Promotion

With the continued growth and immersion of our lives into social media, it only makes sense to promote and market your product online. This means that your product marketing needs to be multi-pronged, something that did not require as much attention in the past.

Nowadays, customers want to see the product first-hand. They want to interact with it, ask questions about it, get answers about it and learn more about the brand, all from the comfort of their home. Provide high-quality videos and content to your potential customers, and they will reward you with their loyalty.

Take time to understand each of the four Ps and how they can make or break your marketing campaign. Have a strategy for each ingredient, and focus on trouble spots that may disrupt a successful product. Pay close attention to the four Ps of marketing, but also consider other marketing resources which can accentuate and highlight your product. For more information on the four Ps and other marketing tips, subscribe to DFY now!

The Solution to More Leads and More Sales

If you’re reading this, you’re probably an online business owner – or you’re thinking about getting into online marketing.

But the reason you’re still on the fence is because you cringe at everything you find on the Internet, because it all seems like some “get rich quick” or MLM scheme.

And even if those programs worked for you, you still wouldn’t want people to know you’re involved in something like that.

Well, what I’m about to show you really is different…

It’s a lucrative home business called My 7-Figure Nest Egg because if you apply it correctly, you can build a $1 million nest egg.

And the best part is, you DON’T need to be good with computers!

With this system, all the web design, payment processing, accounting, product creation, fulfillment, and phone sales are Done-For-You.

All you have to do is find leads, and the company even shows you how! Then, the company behind this system does the rest.

We turn those leads into customers for our training programs, live events, and masterminds – which range from less than $100 to as high as $100,000 – and PAY YOU commissions for each of those sales.

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And since our growth is driven by people who refer leads to us, you get treated very well…

In fact, we pay out much higher commissions than most companies – ranging from $1,250 to $20,000 for every single sale.

We’re currently looking for some serious entrepreneurs to join us, but I can only authorize a limited number of spots.

That’s why you should claim your spot now while you still have a chance.

Because once all the spots are filled, this opportunity disappears forever.

And I can’t guarantee you’ll ever see an offer this lucrative again.

Click here for all the details.

 

Why your Small Business Needs Periscope

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you via your mobile device.

There are over ten million users on the platform today, so needless to say if you’re not using it, you’re missing out on some markets that might be of use to your business. If you can conceive of any way your company can put Periscope to use, you should do so. Today.

So why does your small business need to be on Periscope? Let’s take a look at a few reasons.

Market Saturation

Or lack thereof. The market for Periscope isn’t as saturated as other social media behemoths like Facebook, Twitter or Instagram. It’s still in its growing phase, and hopping on board now would go a long way toward getting in ahead of the game.

Many large businesses have yet to make this technology a part of their marketing strategy, leaving plenty of opportunities for small companies to jump in and fill the gaps.

New Followers

A new social media platform means a new follower base. Those that follow you and your business on other social media sites are not necessarily the same ones that are going to follow you on Periscope.

The Periscope market offers a whole new list of bloggers, small business owners, and marketers that weren’t available before joining Periscope. Connecting with this group of followers provides the opportunity to move them over to your other social media platforms as well.

Engage in Real-Time

When it comes to engaging and responding to customers, nothing beats being able to see and react immediately via a live stream. Facebook and Twitter response times are nice, but customers will appreciate the immediacy and personal connection the Periscope provides.

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Today’s society seeks instant gratification – we want it now – otherwise, users will move on and find what they want somewhere else. Periscope allows for real-time engagement and gives followers actively involved in the feed the answers they are seeking in the moment.

Showcase Your Business

Periscope provides an opportunity to show off your business and show followers what happens behind the scenes. Customers want authenticity, and what is more authentic than looking directly at your followers as you speak to them live?

You are no longer a faceless brand or company; people get to talk and interact with you, which drives the personal connect aspect of brand loyalty. Natural and organic conversation leads to followers knowing, liking, and trusting you, which leads to future decisions made in your favor.

Untapped Opportunities

Since Periscope is relatively new to the social media marketplace, businesses are still learning how to use the platform to interact with customers. The opportunities are limitless, but most commonly companies will offer live tutorials, product releases, special promotions, or live shows. Use your business to come up with new and creative ways to promote via Periscope.

Build Relationships

Communicating in real-time with followers offers the opportunity to have a more meaningful and involved discussion with someone. It can be fun to fully engage with those that are invested in your company and learn more about one another.

Consider for a moment what Periscope is offering. Through what other method can you pick up your phone, point it at yourself and begin communicating immediately with people from all over the world? If you’re able to do a good enough job of interacting and engaging with your followers, they might just buy what you have to sell. Check out DFY’s lead generation system for more information.

The Reason Your Online Business is Small…

What do we want?

“More leads! And more sales!”

“When do we want it?”

(I’m sure you know the answer to that last question: Now!!”)

Listen, I hope this doesn’t sound obnoxious. I am going to make a bet. Here it is: when you started your online business, your dream wasn’t to make an extra $50 or $100 a month, right?

On the other hand, I know way too many people who have been doing online marketing for six months—even a year—who wish they could make $50 or $100 (or anything) a month.

So, why aren’t they? And why aren’t you making as much as you know is possible?

The answer might sting a little. Get ready…

You’ve been lied to.

Yes.

I’d estimate that half of everything you’ve been told about how to make money online is wrong. Okay, maybe it was right once. But the Internet changes. What worked two years ago doesn’t work today.

And if you’ve started an online business based on outdated or wrong information, it’s going to show in your results (or lack of them).

Wrong or bad information = No results, poor results, and general struggle.

Right or true information = Good results and a stress-free, growing business.

MOBE’s Home Business Summit is the source of right information for new or struggling online marketers.

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The purpose of the Home Business Summit is to show people that they can make $5,000 to $10,000 a month online this year.

At the Home Business Summit:

  • You will find out the exact steps you need to take.
  • You will find out how to do each of them.
  • You will know by the end of the third day that you can do these things.
  • You will know—without a doubt—that you can make $100,000 with your online business this year. No confusion. Complete confidence.

Y’see, when you know what you’re doing, you take action. Right action brings right results. You’ll get your first sale fast. When you see that cash in your bank account, you’ll know your online business is real. And you’ll know what to do to keep the sales coming.

So let me ask you again:

“What do we want?”

“When do we want it?”

If you’re not doing $5,000 to $10,000 every month, register for the Home Business Summit and start making it now.

GUARANTEE: If, at the end of the third day, you’re not absolutely confident that you can do what it takes to put an extra $5,000 or $10,000 in your bank account every month…MOBE will refund the price of your admission to the Home Business Summit. Just ask a MOBE staffer at the event.

You’ve got nothing to lose.

Secure your place at the Home Business Summit. Register now.

Regards,

___________

P.S. MOBE takes 100% of the risk on this. You risk nothing. Who else in the online business world gives that kind of guarantee? (The answer is “nobody.”)

So register now and we’ll see you there.

The #1 Skill Every Entrepreneur Needs to Develop

If you’re a new business owner, here’s the #1 skill you’ll need if you want to survive – and thrive in this industry…

Selling is The Most Important Skill.

The number one most important skill you need to develop is the ability to sell.

I see so many people who want to start a business, and the first things they do are to get business cards, get their logo designed, or maybe try to write they’re first blog.

But they are afraid of selling, so they just avoid doing it. They fill up their time with all this busy work, and they feel like they’re being productive.

But they’re really just procrastinating away from the thing that actually brings in the money: The cash, and that’s selling.

I think entrepreneurs starting out in this industry really need to learn how to sell, and it needs to be your focus from the very beginning.

Even if you’re terrible at it, the best way to get around that is to practice…

You need to be talking to people, either face-to-face or even just on the phone. In this industry, if you can get good at doing it on the phone that will really help you.

And if you learn how to sell through instant chat, like Facebook text, chat messaging, like the instant messaging on Facebook you’ll do even better.

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My first big payday…

I will never forget my first payday with online marketing. The hairs on my arms stood up on end as a rush of excitement ran through me.

Because I had just made $15,200 profit in one day from ONE customer.

I discovered a simple 21-step training program that shows you how to send leads and earn up to $20,000 per customer – even if you have NO computer skills.

In fact, it’s the Internet’s ONLY automatic system that deposits $1,250, $3,300, $9,000, and even $20,000 directly into your bank account – for every sale we make for you.

The system was created by Matt Lloyd, who used this exact system to pocket over $150 million in just six years.

Matt just released a brand-new video explaining all the details on how to create six-figures or even seven-figures, for the rest of your life.

Click Here to Watch Matt’s Exclusive Video

 

Six Strategies for Gaining Instagram Followers

As Instagram continues its meteoric rise in both monthly user base and saturation metrics, it makes sense for businesses to get on board. Statistics show that engagement rate on Instagram is much higher than either Facebook or Twitter. Not making Instagram a part of your marketing campaign is a mistake your business cannot afford to make.

With that in mind, here are a few strategies on how to grow your Instagram following:

Post Daily

Get into a regular flow when posting to Instagram, but don’t inundate your followers with content. A few times a day is probably the ideal number. Quality content combined with consistency will do more to drive up your number of followers than flooding their feeds will.

Share on a regular basis so you can discover what works best for you and your business. Provide creative, engaging content, and you’ll be rewarded with not only more supporters, but followers that are interested in your content.

Promote User Content

A great way to promote user content is to take fantastic content from other creators, and put it on your Instagram account. Be sure to give credit to the original producer of the material, though. Show off the unique and uncommon stories your users have to tell, and when you do, make sure to add hashtags that point back to your business.

Photo Contest

Photo contests are a fun way to share your brand while gathering photos from followers under a theme. Be sure to get involved in the contest yourself while sharing it across multiple platforms. But don’t be in a hurry. Allow users time to hear about the contest and participate.

Make sure the rules are clear and concise, so you avoid confusion with the contest. If you’re unsure of how to proceed, find a business to partner up and double the audience.

Understand Hashtags

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Hashtags are an essential part of Instagram, and using the right hashtag can make the difference between a post that falls flat and one that shoots to the top of your followers feeds.

To determine the appropriate hashtags to use, peruse the content of those similar to your own. You can search for and record hashtags that are relevant to your brand, then use them in your content to drive traffic to your business.

Filter Selection

Instagram filters are fun, but also a little confusing. Which ones should you use to drive views and engagement? Pay attention to the responses you receive depending on the filter you use. Some tend to lead to more views, while others may contribute to a higher number of comments. Play around with them and find the ones that work best for your business.

Engage

Really engage with your followers. A list of all the greatest tips and tricks will be helpful, but they’re never going to compete with rolling up your sleeves and getting dirty on the platform. Be intentional about leaving thoughtful, engaging comments, like photos that strike you as meaningful.

Find new people to follow on a regular basis, interact with them, and respond to their questions and comments. Doing so will result in natural and organic growth for your Instagram platform.

Gaining followings on other social media networks can feel like you’re beating your head against a wall, but that doesn’t have to be the case with Instagram. Create engaging, quality content and connect with your followers.

The way you engage with your followers will have a direct impact on how your account increases. If you’re willing to help others, word will spread, and growth will occur. For additional help, you can check out DFY’s lead generation system.

Free or Paid Traffic? Which is Better?

Many affiliate marketers think that they can simply get on the Internet and build their business for free – especially with social media.And there are a lot of “gurus” out there teaching “free” online traffic strategies. So let’s discuss…Which strategy is better for you, “free” or paid traffic? Most affiliate marketers want big commissions, but they’re not willing to sacrifice anything in the process.They want to spend as little time as possible and invest as little money as possible.

With online marketing, there are endless options to advertise. Many new affiliates get caught up doing “free traffic” like blogging, email marketing, making YouTube videos, and the list goes on…But what they don’t realize is that even though free traffic doesn’t require a financial investment, it requires a HUGE time commitment – and never forget that TIME is your most valuable asset.

The good thing about paid traffic is it’s pretty much instant. 

With paid-traffic, you can see results immediately. You could go right now and place a Facebook Ad, and you would literally be getting clicks within 24 hours.Plus, when you spend money on an ad, you can monitor whether it works or not, how many clicks it gets, your number of leads, and how many sales you get. You can track all of these metrics.

But with the so-called “free” traffic methods, like blogging for example, very few people will tell you that blogging takes a ridiculous amount of time. And search-engine-optimization (SEO) can be very complicated these days. It’s a pretty steep learning curve for the average person getting started.

If you want to make it to the million-dollar level, you need to be investing real dollars, because you understand that it’s the only way to scale your business.

Nobody will ever get a million dollars in commissions on free traffic. It’s very hard to do.And when you really think about it, there is no such thing as free traffic, because your time is worth money. No matter what, you will always end up paying for it.I think you should do paid traffic from the very beginning, and hold off on free traffic like blogs until you already have a good list of subscribers.   My first big payday…

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I will never forget my first payday with online marketing. The hairs on my arms stood up on end as a rush of excitement ran through me.

Because I had just made $15,200 profit in one day from ONE customer.I discovered a simple 21-step training program that shows you how to send leads and earn up to $20,000 per customer – even if you have NO computer skills.In fact, it’s the Internet’s ONLY automatic system that deposits $1,250, $3,300, $9,000, and even $20,000 directly into your bank account – for every sale we make for you.

The system was created by Matt Lloyd, who used this exact system to pocket over $150 million in just six years.Matt just released a brand-new video explaining all the details on how to create six-figures or even seven-figures, for the rest of your life.

Click Here to Watch Matt’s Exclusive Video

Meet soon!

 

How to Hire A Players

“I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream. A small team of A+ players can run circles around a giant team of B and C players.”

~ Steve Jobs

Hey,

I want to give you a tip which I first heard from a guy called Eben Pagan about managing people.

It’s especially useful if you have virtual staff.

And it’s really easy to do, for both you and the person reporting to you.

Here it is:

Get daily updates.

I’m not talking about updates which take 30 minutes to prepare.  I’m not talking about micro-managing a person right down to the point of knowing what time they went to lunch.

I’m talking about just a short 5 minute update, on 3 items.

Here’s how it looks:

You’ve just hired a new staff member.  They’ve been onboarded, and given some training on how to do their job.

You then send them a short message:

Hi [name], welcome to the team, I’m looking forward to working with you.

I have one request for you, which will help me to help you in your new role. 

It’s very important that it gets done daily, and it should only take you 5 minutes at most.

At the end of each day, I’d like you to send me a short message and answer the following three questions:

1.)  What were the main things you accomplished for the day?
2.)  What were the obstacles you encountered (if any)
3.)  Do you have any questions you need answered?

Please don’t spend more than 5 minutes on this each day – this is just to give me an overview, and so I can help you in the role.  Again, please make sure it gets done each day.

Thanks.

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The first thing you’ll notice is that a surprisingly large number of people struggle with this simple request.

In my experience, close to half the people I’ve asked to do this over the years will not be consistent in doing it daily for even their first 30 days.

So you will likely need to remind them a few times.  But if you need to remind someone more than 3 times in their first 30 days, that’s a big warning sign.

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Some people may say this is micro-managing.

It’s not.  It is perfectly reasonable for you as the business owner – and the person paying their wages, to ask for daily updates.

With this simple request, you can help that person get up and running in their role, and also evaluate quickly if they are going to be a good fit.

Whether you’re running a virtual team or have people coming into your office, get the update in writing.

Face-to-face conversations often drag on, and if you have a lot of staff, you could easily burn up a couple hours a day on this – which is totally unnecesary.

Getting it in writing is faster for everyone.

Plus, in the case where you’ve hired the wrong person, it’s good to have it in writing.  When you have to confront someone about their non-performance, you can sit down with them and go through the daily updates.

It will be immediately apparent to both of you that it’s not a good fit.

And in the case where someone could not be depended upon to provide the daily update (despite you reminding them up to 3 times that that it needed to be done), then it’s just obvious to everyone it’s not going to work out.

“If I can’t count on you to give me, the owner of the company, a simple daily update on what you’re accomplishing each day – then how can I depend on you to perform in this role.”

But let’s be clear;  requiring these daily updates is not about tripping someone up and coming up with reasons to fire them.

It’s to evaluate their performance, get to know their work style, and to get information on how you can best help them succeed in their new role.

If you have less than 10 staff currently, then it’s fine to have them all sending you these daily reports.

But if you have 50 or more… then it’s going to be too much information for you to process and stay on top of.

So each person can send their daily updates to their team leader / manager.

How big should each team be?

I like Jeff Bezos’s 2 pizza rule.  “If you can’t feed the team with 2 pizzas, then it’s too big.”

8 – 12 people is about right.

Also, these daily updates don’t need to be ongoing forever.  They are particularly useful for new staff in their first few months.

But as people prove they are self-starters and can be trusted to get their work done, then you can be a little more relaxed on requiring these daily updates.