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Knowing the How’s and Why’s of Your Blog Posting Options

These days it seems like everyone has a blog.  whether it’s an outlet to type out our inner musings of the world today or to let people into a part of our lives we would have difficulty discussing out loud, there a never-ending number of reasons to start one.

If you own a small business, there are even more reasons to have one.  While there are a few that would argue as to whether blogs are still applicable with the surge of social media marketing platforms that have taken the world by storm, it’s believed by most that blogging can be an integral piece of your marketing plan.

In case you are still waiting to take the plunge into the web log world, some reasons to consider moving forward with your own blog are:

  • They are a great way to develop better relationships with your current customers
  • They will increase your SEO on sites like Google and Yelp.
  • They can position your brand as a perceived industry leader, even if you are just starting out.

Types of blog posts: Articles on your own blog, mini articles on a microblog, and articles on other peoples’ blogs.

What is a Microblog?

Microblogging is a combination of blogging and instant messaging. It allows users to create short messages to share with an audience online.  Two common microblogging platforms are Twitter and Tumblr.

Benefits of Microblogging to consider:

  • Your content will take less time to create.
  • It’s easier to post more frequently.
  • It’s perfect for disseminating urgent information to a large audience.
  • Ease of access through mobile apps.

How and Why You Should Consider Guest Blogging

Guest Blogging is basically creating an article for a blog that is not your own.  It’s a way to share your knowledge with others while simultaneously increasing traffic to your blog.  This also means you will need to plan on featuring posts from other bloggers in the future. Featuring guest posts will give your audience a new perspective on your industry as well as help freshen your content if you’ve gotten stuck in a rut.


To get started, first decide what benefits you are looking to get from the process of guest blogging. This will assist you in finding businesses you may be interested in creating content for and give you an idea of which guest bloggers would be good to invite to post on your site later.

Research is essential to guest blogging, begin by asking yourself some questions:

  • Do the businesses you are looking at have a large number of active followers?
  • Do these followers regularly participate by posting comments or sharing?
  • Do these businesses also have a Facebook page and Twitter account where they share their blog posts?

Focus on finding bloggers within your niche and market industry. You should agree with what they have to say, their opinions should match your own. If they don’t this could lead to content issues later if their content doesn’t line up with your business, personality, or tone.

Be sure to promote your guest blog posts on your own social media accounts and on your own blog. This will bring more traffic back to your guest’s blog and their business.  It should become a habit to share your content, plus it’s a good way to say thank you to your host for publishing your guest post.

Overall, blogging in each form is a good way to widen your reach and bring more traffic to your own web presence.

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8 Best Practices for Brands Using Instagram Stories


Instagram’s transfer to make its Tales function extra like Snapchat’s has drawn in various viewers. With a rise of 50 million users in the past three months, Instagram Tales is wanting extra promising as a method for manufacturers to entice new followers to observe their content on this platform.

However merely utilizing this function doesn’t assure that your model will enhance your viewers interactions and increase firm gross sales. So that will help you higher perceive how one can use Tales successfully and increase your group engagement, listed here are some greatest practices you’ll be able to implement when utilizing the video-sharing platform:

#1 Function Your Product in Use

Footage can solely give a lot details about how a product will carry out. As an alternative of counting on pictures and product descriptions to promote a product, that includes clips of that merchandise in motion can go a great distance in the direction of promoting it. Some outstanding sportswear corporations will function athletes going by means of a exercise sporting their gear. By that includes your merchandise getting used, your viewers members have a greater concept of what they’re stepping into when buying from you.

#2 Host Restricted-Time Promotions

When a product or giveaway is simply out there for a restricted time, it creates a way of urgency in your viewers to behave on. Internet hosting limited-time promotions is a wonderful strategy to get a small burst of exercise and engagement together with your firm’s model. In case you have extra product or some swag like stickers or t-shirts, these are nice merchandise to make use of in a promotional giveaway. These promotions work properly as a result of your Instagram viewers is already following you since they like what you do they usually need to see extra of your content.

#three Inform a Story Which Will Resonate With Your Viewers

Take Instagram Tales at face worth and use it to inform a narrative your viewers will respect. Barkbox shared some clips of a doggy interview with a jazzed-up pug and an worker. This kind of content works nicely as a result of it shares a story which Barkbox audiences will recognize: comedy involving a canine. Discover some tales that mirror your model you realize your viewers will take pleasure in. This can assist your viewers affiliate constructive emotions together with your firm, which in flip prompts them to help your corporation.

8 Best Practices for Brands Using Instagram Stories by Bree Brouwer

#four Inform the Information

Your Instagram followers possible stick by you as a result of they’re within the industry you symbolize. Sharing industry-related information together with your followers will assist increase your organization’s picture as an professional within the area, and can present your viewers that you simply care concerning the industry at giant. Making an attempt to advertise your personal firm on a regular basis can make followers really feel such as you don’t care about their pursuits. Nevertheless, sharing related information makes your model really feel like a part of the group.

#5 Play Video games With Your Followers

Individuals are naturally curious and can rise to the event when a problem presents itself. Video games present stimulation and leisure on your followers in a method that conventional posts don’t. You’ll be able to play guessing video games together with your followers utilizing your merchandise, or function treasure hunts and supply prizes to the primary individual to seek out the reply. Get artistic, like Travel+Leisure did, and watch your viewers engagement improve!

8 Best Practices for Brands Using Instagram Stories by Bree Brouwer


#6 Go Behind the Scenes

Content material exclusivity is a good way to entice your viewers to comply with you on a number of social media channels. Instagram Tales makes it straightforward so that you can present clips of behind-the-scenes moments throughout firm occasions. Your followers will really feel like they’re gaining access to one thing they will’t get anyplace else, and usually tend to comply with you actively to make positive they’re up-to-date with firm happenings.

#7 Create Educating Moments

Social media is a superb platform to share instructional assets and educating moments. Journey blogs can use Instagram Tales to show followers about cultural practices all over the world, or host a fast geography lesson. Your model can take this chance to show your followers about manufacturing processes, or share some fascinating details about occasions and phenomenons associated to your industry.

#eight Function Calls to Motion (CTAs)

Calls to motion are a good way to immediate your viewers to do one thing. KISSmetrics discovered that CTAs inside movies generated 380% more leads than conventional CTAs on a sidebar or web site. Use Instagram Tales to immediate your followers to take a look at your web site, or take a look at a selected product, and your gross sales ought to improve accordingly.

8 Best Practices for Brands Using Instagram Stories by Bree Brouwer


With greater than 250 million customers on Instagram, your model or firm can faucet into an enormous new viewers by creating Instagram Tales. Ensure that no matter media you create works to advertise or help your model’s imaginative and prescient. Check out a few of these Tales concepts at present and see how your viewers responds!


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AdColony Sees Big Numbers for Aurora Interactive Mobile Video Ads


Cellular advert platform AdColony is reporting an enormous win for Aurora HD Video, its newest cellular video format. The corporate introduced Aurora in June as a approach so as to add distinctive customizations and playability to cellular video advertisements. The format combines interactive video, haptic results that makes telephones rumble and shake, and WebGL graphics to create advertisements that not solely look nice however are enjoyable to play with.

Buffalo Wild Wings was one of many first advertisers to pattern Aurora, debuting movies the place the corporate’s Foodoo doll (a voodoo doll product of appetizers) runs over the display. Viewers are requested to catch the doll, and once they do they depart wing sauce fingerprints.

Disney used Aurora to advertise Pirates of the Caribbean: Lifeless Males Inform No Tales, and Genesis Motors used it to plug a brand new line of automobiles.

“Once we speak with manufacturers about Aurora, the primary matter of dialog is ‘how can we make your cellular video marketing campaign totally different than something you’ve finished earlier than?’” asks Jeff Hackett, senior vice chairman for U.S. model gross sales at Aurora. “Merely taking a video that was designed for the world of TV or on-line and making an attempt to port it to cellular is just not essentially the simplest solution to run video campaigns. Cellular is extra than simply a further attain car. It’s an opportunity to let shoppers truly work together together with your content in an extremely private and customized approach. That is the place the business is heading, and advertisers who take a mobile-specific strategy with their video can do fairly superb issues.”

The numbers are in for these first three campaigns, they usually’re stellar. AdCology says 43 % of the individuals who noticed one of many advertisements engaged with it, which is 7 occasions higher than the corporate’s common. Those that did work together with the advertisements typically did so a number of occasions. The advertisements additionally drew a powerful 90 % completion price. A research by Analysis Now says Aurora use led to an almost three % delta raise in buy intent, almost 3 times the typical. The format acquired even greater marks for model favorability.

“Our cellular marketing campaign allowed us to take what had already been a profitable TV spot and incorporate a degree of interactivity that allowed individuals to interact with our model in a completely new means,” says Bob Ruhland, vice chairman of marketing for Buffalo Wild Wings. “The marketing campaign offered measurable outcomes that we’re very happy with, starting from clicks to loyalty program signal ups. It has been an excellent indicator of the influence constructing a singular artistic expertise can produce.”


To pattern Aurora HD Video, scroll right down to view the Buffalo Wild Wings and Disney campaigns.

Buffalo Wild Wings – Catch The Foodoo Doll Aurora HD Video

Disney’s Interactive Mobile Video for Pirates of the Caribbean


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Fashion Brands Lead the Way to Online Video Success


On-line video success is all the time in type, so it’s a great factor the video marketing execs at Pixability are again with their annual report on the style business. Whereas the report zeroes in on what works and what might work higher for style manufacturers, it gives sage recommendation for any firm.

Despite the fact that the sweetness area on YouTube is dominated by particular person creators, manufacturers get extra views within the trend area. Manufacturers get 75 % of the views whereas creators get solely 22 %. However manufacturers aren’t doing almost as properly with engagement, as they solely get 32 % of complete engagements in comparison with 65 % for creators.

To show that round and have interaction with viewers, the report suggests investing in longer content that’s created only for on-line. Manufacturers additionally want to interrupt away from normal business content and begin creating movies that mirror viewer wants.

Breaking down trend video classes, the report finds that informative, inspirational, and vacation movies get the very best engagement charges. Combine these genres up, it suggests: Create inspiring how-to movies or holiday-themed empowerment movies. It’s a sensible approach to maximize attain.


As for video content varieties, Pixability finds haul (movies displaying just lately bought gadgets), branding (content that focuses extra on creating the model than displaying merchandise), and hacks and ideas movies get the most effective engagement. DIY movies, nevertheless, get probably the most views, following by branding and marketing campaign movies. These excessive views in all probability mirror a heavy use of paid media by manufacturers, the report says.

To drive extra views, Pixability suggests launching well timed content somewhat forward of schedule. “Trend movies are most frequently seen main as much as, all through, and after the February and June style weeks, and keep robust viewership by means of the vacation season. Style manufacturers ramp up video manufacturing throughout key trend occasions, however viewer curiosity typically precedes video publication,” it says. Begin reaching shoppers once they’re anticipating an occasion, not after it’s began.

For extra style model evaluation, obtain “Turning Heads: Fashion Across Social Video” totally free (registration required).


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Marketers See Opportunities in VR and 360-Degree Videos


AOL is declaring 2017 the yr of digital actuality (VR). After conducting a study, it discovered 68 % of shoppers watch a VR video at the very least as soon as every week. Advertisers keen to remain forward of the curve have been fast to take advantage of VR’s potential: 70 % say there’s a spot for VR within the digital market. Over half are already on board: 55 % of advertisers now buy VR and plan to take action over the next yr.

The numbers come from a research AOL carried out with U.S. shoppers, advertisers, and publishers.

AOL requested individuals how they watched VR, and discovered 28 % achieve this on smartphones. It then requested what they needed to see in VR, with leisure (43 %), journey (43 %), and science (31 %) the most typical solutions. Additionally, 31 % of shoppers stated they’ll watch extra VR this yr than they did final  yr.

The survey additionally discovered bullishness on 360-degree movies, with 52 % of shoppers watching them as soon as every week or extra, and 49 % of that group watching on telephones.


The expansion in new video codecs has advertisers and publishers seeing inexperienced: 62 % say 360 would be the prime income driver amongst new video codecs, which 39 % saying stay video shall be. They beat out competing new codecs vertical video, augmented actuality, and outstream advertisements. Publishers particularly love the truth that new codecs give them new stock to promote.

“Digital video is dominating shoppers’ screens and entrepreneurs’ budgets with no indicators of slowing down,” an AOL blog post says. “74 % of advertisers and publishers agree that it’s the way forward for promoting. However 61 % of them additionally consider that ‘there are nonetheless too many limitations in creating and implementing a viable digital video technique.’ The options to those limitations begin right here, with analysis that reveals the developments and truths driving the marketplace and that factors to the place the business must look subsequent to make the a lot of the medium.”

This yr 83 % of advertisers will improve their video advert spend, the report finds, and that’s greater than for some other sort of media. It’s a good time to be in digital video.


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Quick Tips to Improve Any Brand’s Instagram Video Strategy


Instagram now has greater than 700 million customers—200 million of whom interact with movies day by day by way of Instagram Stories. For video publishers meaning there’s a great probability your viewers is lively on Instagram.

Under are some ideas that may simply enhance any model’s Instagram video efforts and improve natural attain. Additionally, take a look at these articles for assist with or live streaming on Instagram.

Determine on the Model Story

A standard mistake many manufacturers make is creating accounts throughout each fashionable social medial platform. At our agency, we now have approach too many conversations with shoppers concerning the significance of not diluting their model.

For starters, ask your self these questions: Do we have now the assets to decide to this channel? Is our viewers utilizing it? What does the corporate have to get out of this? Can Instagram convey worth to our clients?

Instagram has gone via many modifications since its launch, however at its coronary heart it’s a storytelling platform.

Manufacturers ought to assume in a visible mindset. Nike’s Instagram serves as nice visible inspiration. The corporate makes use of a mixture of photographs and movies throughout its channel to spotlight athletes and merchandise.

In fact, not each model has entry to celebrities or athletes like Nike, however you’ll be able to take a web page from its visible aesthetic to inform your personal model story.

On a smaller scale, take a look at the web page from Instagram marketer Sacasamedia.

Slightly than utilizing product photographs, it implements numerous branded visuals with constructive quotes and aspirations. Virtually each different submit is a quote, which offers a pleasant stability of combined media. The identical technique can be utilized throughout your organization’s channel.

Each of those manufacturers are in keeping with their visuals and the filters they use. These decisions are additionally constant amongst their different model channels.

Oftentimes, Instagram customers get overly enthusiastic about filters, so decide one or two and use them persistently. This helps enhance the channel’s visible design and format.

Having a robust channel design aesthetic will assist the model’s web page stand out from others. It’s not too late to start out this with an present channel, both.

Optimize the Complete Channel

A second widespread mistake manufacturers make on Instagram is failing to completely use the platform. Listed here are some issues to notice.

Don’t ignore Instagram’s sq. facet ratio. Customers have turn out to be a lot better with cropping their pictures, however it’s superb what number of manufacturers don’t crop and reframe their video content.


In a nutshell, nearly all of high-end cameras utilized by manufacturing corporations are made for widescreen viewing. Merely taking a video made for tv, an internet site, and even YouTube and importing it straight to Instagram ruins the buyer viewing expertise.

Take into consideration the composition and story you’re going to inform with every video or photograph. This implies taking additional time to edit a model particularly for Instagram’s 1×1 sq. ratio.

Needless to say whereas Instagram is a visible channel, the viewers’s consideration span is temporary. From our expertise, 15 to 30 seconds is a perfect size for an Instagram video.

Consider it as teaser content. One strategy we take is repurposing the content we make for different on-line video channels and creating movie-style trailers for Instagram. We hold the movies fast and visible.

We make positive to select a compelling cowl photograph that customers will see earlier than urgent play. Select one thing deliberate somewhat than utilizing a black body or a default thumbnail chosen by Instagram.

Right here’s an example of an Instagram video we created for a hospitality model.

One other easy however efficient enchancment manufacturers can make is staying present with their bio hyperlinks in web page profiles. Right here, you possibly can promote a touchdown web page or one other channel as a direct clickable call-to-action.

This can be a nice strategy to drive Instagram customers to the subsequent place within the content journey. Maintain these hyperlinks up to date in order that they align with different marketing efforts. We like to make use of or different URL shortening hyperlinks that present metrics for clicks and customers.

Lastly, hashtags may be a few of the most underrated instruments on Instagram. There are many articles the place entrepreneurs can study hashtags. On the very least, use them within the feedback part of posts.

Individuals search with hashtags, so a robust information of business buzzwords is essential for this course of. It’s additionally a good way so that you can see what different sort of associated content is on the market and collect concepts for refining your model’s Instagram technique.

Repurpose Content material

As somebody who’s accustomed to skilled video manufacturing, you’re conscious that a good portion of the footage captured doesn’t find yourself making the ultimate reduce. Relatively than letting this additional footage or B-roll go to waste, get artistic and use it as Instagram content.

The movies might be brief and snackable, which works properly on Instagram. We just lately took this strategy with the Sanctuary Camelback Resort and Spa.

Throughout manufacturing, we captured a time-lapse of the resort property that was wanted in an extended video. Along with that longer video, the property used the standalone time-lapse as a submit on Instagram.

Take into consideration how footage can be utilized on Instagram earlier than your subsequent manufacturing. Take a look at methods to advertise the video manufacturing itself with behind-the-scenes photographs and movies. This makes nice content for Instagram Reside and Tales.

All of those instruments are skilled methods to make use of Instagram to inform your model story and join together with your viewers. All the time maintain it visible and keep genuine to your model.


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