Why People Share: The Psychology Behind Social Media

Social media has taken the internet by storm. There are 31.25 million Facebook messages, 347,222 tweets, 17,361 LinkedIn profile views, 48,611 Instagram pictures, and 300 hours of YouTube videos uploaded each minute. The internet is full of content that’s constantly being created or shared.

We already know what is happening, but let’s dig a little deeper and get to the “why” of it. Why do people love sharing on social media? What’s the psychology behind it?

As luck would have it, a study by the New York Times Consumer Insight Group found the answer for us. Researchers concluded that there were five major reasons why people share on social media:

Entertainment

Perhaps this is the most obvious answer, but it was also the least common reason out of the five. Everyone loves a good dog video or a funny prank that they can laugh at and share with their friends. After all, what is the internet for if not entertainment?

Less than half of shares are motivated by entertainment or passion. Nevertheless, it does explain the tendency for funny YouTube videos to go viral as people want all their friends to see it.

Supporting a cause

It’s almost impossible to go onto social media and not see someone talking about a cause they are passionate about. The study found that 84% of respondents use social media to share their support for a social cause. Whether it’s fighting against immigration bans or police brutality, social media remains a powerful tool for expression.

A perfect example of this would be the Ice Bucket Challenge. Politicians, celebrities, athletes, and hundreds of others all participated in this viral challenge which helped raise over $130 million for various ALS organizations.

Self-Fulfillment

Related to the above point, many people share on social media to feel good about themselves. A simple click of a button can let all your Facebook friends know how they can best provide relief to hurricanes or donate to their local homeless shelter.

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Sure, some might call it slacktivism, but it’s hard to overlook just how excellent social media is for raising awareness of important causes. It’s an easy way for people to make themselves feel better while fighting for a good and noble cause.

Expressing Yourself

The study found that 68% of respondents love sharing things that they feel helps them express who they are. Whether someone is showing the world their love of dogs or how excited they are for the latest blockbuster summer hit, there’s something that just feels good about expressing yourself. No places are as good at showing someone’s uniqueness as social media.

It only takes a few clicks to let the world know who you are and what you like. Many people don’t have the chance to divulge such details about themselves in the regular world, so social media provides a wonderful vehicle where they can truly be themselves without fear of judgment or restriction.

Friendship

This last point takes us to the social aspect of social media. More and more people are making new friends and connections online. It doesn’t matter if you’re finding your next hot date on Tinder or connecting with a potential new business partner on LinkedIn—social media and the internet has made meeting new people much easier than ever.

According to the study, 78% of respondents share on social media to keep in touch with old friends. It makes sense when you consider that the vast majority of Facebook friend lists are people that most users never keep in touch with. Sharing content allows them to reconnect with those who they haven’t talked to in a while and rekindle old friendships.

Conclusion

It’s impossible to deny the massive influence that social media has in our current day and age. The influence of companies like Facebook, Twitter, and Instagram also allows brands to capitalize on new opportunities as they can reach people who are just casually scrolling through pages from the comfort of their phone.

Take a look at your content and ask how it plays in to one of these five psychological factors. You never know what sort of marketing strategies might arise after a little bit of introspection. And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you system.

How to Prioritize Your Time, Money, and Energy for the Best Results

Many people in this industry tend to over-complicate things with online marketing.

But it doesn’t have to be overwhelming or confusing at all…

You just need to get from point-A-to-point-B with the least resistance.

And the secret to success is to prioritize your time and your money.

Prioritize Your Time

You should get started every morning by performing the high-level, creative tasks that actually bring you money.

People have the most mental energy available first thing in the morning.

That’s when you should send out an email to your list – in the morning while you’re at your peak.

Here’s another piece of advice: DO NOT check your email in the morning…

I strongly advise against checking your email inbox first thing in the morning, because hen you start replying to emails and focusing on many different issues, it’s easy to get distracted and waste the most productive time of your day.

And before you know it, two or three hours have gone by, and you’ve wasted your peak mental state on something that doesn’t require that peak mental state.

Prioritize Your Money

As far as prioritizing your money, if you are brand new in business, you should invest your money into whatever will produce cash flow.

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The highest return-on-investment (ROI) you could possibly make is to put your money into acquiring new customers.

That’s why it is SO important to put some money into paid ads first, because that’s the best and quickest way to get sales now.

And if you want to get sales even faster, I have a great opportunity for you…

It’s called The Laptop Lifestyle System and it has paid regular people like you over $103 million in commissions.

The system was designed for normal people (like you), gives you a coach, and teaches you how to get leads online.

The company behind this system builds the websites, fulfills the products, and sells your leads into higher priced programs that you continue getting commissions on – for life.

And every time our phone team closes a sale, you could make BIG commissions of $1,250, $5,500, or $10,000 per sale… and sometimes more!

All you have to do is bring in the leads, which I do mostly through free social media, and this company does the rest for you.

You’re just one step away from changing your life and financial future forever.

Click here for all the details

Talk to you soon,

Lisa Ashman

Former Survivor Winner Reveals the Skills You Need to Win

I was just reading an article by former Survivor winner Austin McCarty, and he gave some great tips on what it takes to win.

He said: “First it takes skill. You must be smart, socially adept, and able-bodied to win. Then it takes the ability to harness those skills. Any Survivor fan knows that countless capable contestants have seen their torches snuffed due to poor thinking, massive social blunders, and/or key physical failures. It is here that some contestants—but not many—are eliminated.”

If you want to “survive” in your online business, there are three important skills you need:

Skill #1: The Ability to Sell

The most important skill you need is the ability to sell. This skill is number one. If you can’t sell, you’re going to have a hard time making any money online.

Most people don’t like to sell. But this is a universal principle—If you want to do well in business, you need to know how to sell.

To sell in business, you’re persuasively describing the benefits, and talking them into paying you for your products and/or services.

Skill #2: The Ability to Write Sales Copy

Copywriting is the ability to communicate in writing and persuade someone to take action.

Good copy raises the awareness of your product to your target market. It shows how your product stands out from all the other competition. It quickly grabs him and paints a vivid picture how your product makes his life better. And to overcome his objections, you guarantee he’ll be 100% satisfied—or his money back.

You should also try to write as if you were meeting someone for the first time. Pretend you have 30 seconds to talk your new friend into buying into your online marketing company. The write down what you would say to sell them.

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Skill #3: Hire the Right People

If you want to blow this up really big, there’s absolutely no way you’re ever going to do it on your own.

When you hire a few key people to create an effective team, it can have a dramatic effect on your organization’s growth.

Once you build up the right team, it will help you scale to doing millions of dollars per year, tens of millions, even over a hundred million dollars per year.

And if you’re a beginner, or a “rookie” in the online marketing business, there are 21 simple steps you need to take before you can become an online millionaire.

For example, 22-year-old Steven Bransfield used these 21 steps to go from zero to over a million in less than two years.

In fact, he just published a new video explaining step-by-step exactly how he did it.

Watch the free video HERE. 

Talk to you soon,

Lisa Ashman

Online Marketing Myths You Probably Believe

Marketing online is already incredibly difficult. Sure, you have the entirety of the internet to appeal to, but it also means that you’re competing against countless other online marketers. The internet is a vast place and standing out against a sea of competitors isn’t an easy feat, but a successful online marketing campaign can easily bring you the customers you’re looking for.

Unfortunately, many marketers are far too misguided about what they think works and doesn’t work on the internet. Many marketers go barking up the wrong tree so to speak and end up wasting time and resources on fruitless endeavors. Here are just a few commonly held myths that end up hurting marketers:

Myth #1: We need to be on as many social media platforms as possible.

It’s true that you certainly want to get your message out to as many people as possible, but not all audiences equally deserve your attention. There are countless social media platforms to take advantage of–Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, etc.—but that doesn’t mean you need to use all of them.

Each social media platform has a different audience and those audiences are all interested in different things. Do you think a company like Tastemade that markets by making cooking videos would have as much success on LinkedIn as they do on Facebook? Would a company for elderly people like Life Alert want to market on Snapchat where 71% of its members are under 34?

Rather than trying to spread yourself thin, choose the most ideal platforms and focus your efforts there. You can expand your marketing efforts when you can acquire more overhead, but it’s best to play to your strengths while still starting out.

Myth #2: My company needs to be #1 on SEO results for important keywords.

SEO can be a difficult game to play and it’s never easy to get to the top of a Google search for popular keywords. For example, if you are running a shoe store, it would be very nice to be the first result when someone types “shoes” into Google.

However, it might be more beneficial and realistic to aim for mastering long tail keywords—that is longer and more specific phrases. Long tail keywords make up 70% of Google searches and generally indicate that a consumer is more willing to convert and purchase than a short tail generic search.

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For example, “shoes” is a short tail keyword that might be used for someone who’s simply browsing the internet while someone who uses long tail keywords like “black dress shoes,” “good running shoes,” “cheap sneakers,” or “sandals for summer” are probably ready to buy.

Myth #3: This other company is doing it, so, why can’t we?

It’s tempting to look at successful companies and try and imitate what they’re doing. Sometimes it works such as when Instagram copies Snapchat’s story features and ended up beating Snapchat at their own game. However, this isn’t always the case.

Take the example of the Amazon Fire Phone: Amazon’s short-lived attempt at entering the smartphone market. The phone’s multiple flaws and inability to stand up to Samsung or Apple means that its obituary was written rather quickly. On the other hand, Amazon has been instrumental in killing Borders and has companies like Sears, Macy’s, and Best Buy on the ropes.

The takeaway is that what works for one company doesn’t work for everyone else. If it did, every company would be doing the same thing. You have a different audience, different brand, different mission, and a different set of values. Find your own unique voice.

Myth #4: Email is dead. Long live the new social media king.

Social media might be the new big thing, but don’t count out email just yet. Believe it or not, a study from McKinsey & Company found that companies acquire new customers via email 40 times more than they do on Facebook and Twitter combined.  The study also found that 91% of consumers check their email every day, make purchases three times more often via email than via social media, and that they order 17% more when ordering via email.

Clearly, there is a lot of misinformation in the air as to how online marketing should be done. Knowing what works and what doesn’t work can mean the difference between life and death for your company. For more handy internet marketing tips, check out my done-for-you system.

What Is People-Based Marketing?

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people. However, everyone is unique and therefore has unique needs. What is relevant to one person might not be relevant to the next. It’s hard to be that brand that appeals to everyone since each person is so different. This is where people-based marketing comes in.

What It Is

 People-based marketing represents the original promise of digital and internet marketing; it allows you to replace your broadcast with personalized messages and experiences that the consumer wants to see. It allows brands to establish a marketing system centred around the individual consumer and utilize plenty of data to track that person’s behaviour and spending habits. People-based marketing strategies revolve around the consumer and all marketing efforts are aligned to fit their needs.

One company that utilizes people-based marketing very well is Spotify. Users stream music for several hours a day, often depending on their mood. Listening habits change when the user is relaxing, driving, or exercising and Spotify tracks all this data.

Spotify’s algorithms help create customized and personalized experiences for its users. It will recommend new releases that the listener might enjoy, create personalized playlists based on listening habits, and even remind users of music that they haven’t listened to in a while. These features make users feel like Spotify is tuned into their specific wants and needs.

The best way to utilize a people-based marketing strategy is by paying attention to the three main elements:

Identification

 This is the first and most important part of people-based marketing. Without any identification, everyone you’re trying to target might as well be a nameless and faceless person.

Cookies used to be the main method of tracking internet users, but this method is slowly becoming outdated. More people are using multiple devices, especially smartphones, to connect to the internet and much of this information cannot be tracked using cookies.

One of the main ways to identify people is with deterministic targeting which targets users based on accounts and email addresses. For example, Amazon can track what someone doing whether they’re using a desktop browser, mobile app, Kindle, or Alexa since it requires them to use the same account for all platforms.

Another strategy is called probabilistic targeting which uses data analysis to link devices based on things like location and IP addresses. For example, if a computer and a smartphone are both connected to the same home Wi-Fi address, it’s a possibility that both devices are owned by the same person.

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Data

You want to find out the most you can about your consumer by collecting data. You can use identifiers such as email addresses to dig up all sorts of information about their habits. This includes, but isn’t limited to, what devices they use, what they like and share on social media, who they follow on social media, what they’ve purchased, what product reviews they’re read or written, which products they’ve looked at, and how often they spend.

Automation

 Lastly, automation is what will make your life easier. You probably have received several automated marketing emails in your life, many of which were tailored to your personal needs. Common automated emails you might’ve received are:

  • Telling you events or products you might be interested in based on your history
  • Telling you that your shopping cart isn’t empty
  • Telling you when an item is restocked
  • Asking you if the product arrived on time
  • Asking you if the product was in satisfactory condition
  • Asking you how much you liked the product
  • Asking you to leave a review

Conclusion

 People-based marketing is the future of marketing. You should strive to aim for individuals rather than masses for a more effective marketing strategy.

One easy way to do this is to use an identity resolution service like LiveRamp IdentityLink which helps identify consumers and track their habits. You should also utilize digital marketing platforms to keep a database of consumers and track their unique habits.

It’s not a stretch to say that people-based marketing can completely transform how your company reaches out to consumers and makes sales. If you’d like more access to invaluable marketing strategies, check out my done-for-you system.

For more information and free consultation please schedule a time. You may reach my office at 585-304-0589.

How to scale your business up to $1 million

If you want to scale your business up to $1 million or more, there’s one proven strategy that could get you there faster than anything else…

First of all, let me assure you that it is possible for anyone to go from zero-to-a-million dollars each year.

But you must be good at sales and marketing, have that drive to hustle, and most importantly, you need to find and hire motivated employees to help you scale.

In fact, you can quickly build up to $1 million with a very small staff of just 5–10 people.

With a small team, everyone knows who everyone else is, and each person knows their role.

And even if they work remotely all around the world, everyone still knows what everyone else is doing.

However, when your goals increase from $1 million to $10 million, you’ll need to bring a lot more people on board, and you’ll need to put new systems into place…

Like segmenting everyone to their own Skype groups, and having weekly meetings with your managers so everyone stays on the same page.

One of the biggest challenges you’ll face is keeping everyone on the staff focused on reaching the same goals.

If you can overcome that, you’ll be well on your way to making seven or even eight-figures with your online business.

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And if you want to scale even faster, I have a great opportunity for you…

It’s called THE LAPTOP LIFESTYLE SYSTEM and it has paid regular people like you over $103 million in commissions.

The system was designed for normal people (like you), gives you a coach, and teaches you how to get leads online.

The company behind this system builds the websites, fulfills the products, and sells your leads into higher priced programs that you continue getting commissions on – for life.

And every time our phone team closes a sale, you could make BIG commissions of $1,250, $5,500, or $10,000 per sale… and sometimes more!

All you have to do is bring in the leads, which I do mostly through free social media, and this company does the rest for you.

You’re just one step away from changing your life and financial future forever.

Let Me in! 

Talk to you soon,

The Next Paradigm Shift for Internet Marketing (video)

Most people get started in this industry because they’re looking for an easy way to make money online from home.

Just think about it… deep down, we all get started in this industry because we want to easily make a lot of money online.

That’s the mindset you should have with your new leads and clients…

They are looking for a quick, easy solution to their problems – and they want to make money FAST.

The Internet has enabled everyone on the planet to get instant solutions, so the latest big shift in Internet Marketing is moving towards things being “Done For You.”

Watch the Free Video HERE

People love investing into a business that’s already “done for them,” because it’s less work for them, plus the possibility to make more money.

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The closer you can get to doing everything for them, the more you will sell (and the more you’ll make).

In fact, if you’re a beginner, or a “rookie” in the online marketing business, there are 21-simple steps you must take in order to become a millionaire online.

In fact, 22-year-old Steven Bransfield implemented all 21 of these steps to launch from zero to over $1 million in less than two years.

Steven just published a new video explaining step-by-step how he made it.

Watch the Free Video HERE

9 Awesome Tools to Help Your Twitter Game

With over 328 monthly active users, it’s hard not to acknowledge the power and popularity of one of the world’s most prominent social media platforms. The microblogging trend has taken the internet by storm and it’s easy for anyone to follow their favorite brands and celebrities from the ease of their phone. You too can take advantage of this platform by utilizing these handy tools to boost your marketing efforts.

Hashtagify

Twitter is all about hashtags and there’s nothing better at finding the right hashtag than Hashtagify. If you want to know which hashtags work best for your industry, Hashtagify is the tool for you. With over 40 million hashtags in its repository, Hashtagify will be your best friend to get noticed during hashtag searches.

Tweriod

The clever combination of “Twitter” and “period” should tell you all you need to know about this app. You can spy on your followers and see when they are most active on Twitter, therefore giving you a better idea of when to post during peak times. Combine this with a scheduling app and watch your retweets climb higher.

Buffer

Speaking of scheduling apps, Buffer gives you the ability to schedule tweets and posts at certain times. This is especially useful when trying to target your audience during peak times or when experimenting with different time zones and the like. You can pre-write all your tweets and have them scheduled to be sent out in a few hours or even a few weeks.

Twilert

Another clever combination of words, this app alerts you when your keywords are messaged on Twitter. For example, you might opt in to receive emails whenever someone mentions your brand name on Twitter, allowing you to swiftly respond to them. Managing your social media presence and watching what people are saying about your brand is incredibly important to maintain a positive image of your company.

Bit.ly

Bit.ly is great because it does two things. The first is that it shortens your links which is very useful for fitting in everything you need to say in a 140-character limit. The second thing Bit.ly does is track the number of clicks so you can see how many people actually interacted with your link.

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TweetChat

One of the most annoying aspects of Twitter is that you can’t interact with someone directly unless you send them a direct message or input their handle in a private tweet. Luckily, TweetChat changes all that. This handy app allows you to have private conversations without all that other annoying hassle.

BuzzSumo

This tool used by everyone from BuzzFeed, Rolling Stone, National Geographic, IBM, Expedia, and more. It’s most useful feature is that it allows you to see what sort of content related to a certain topic is most popular so that you can gain insight as to how people are talking about that topic. It also helps you track what your competitors are doing on social media so you can compare statistics against them.

Triberr

Twitter is a great place to find like-minded people. Triberr does exactly that; you can find “tribes” of people with the same interests or in the same industry as you.

HootSuite

If you are in charge of managing multiple social media accounts, HootSuite is the tool for you. This handy program allows you to simultaneously look at and manage several different accounts at the same time even if those accounts are on the same platform. Its clean interface makes it easy to use and allows you to compare posts side-by-side.

These are just a few of many useful Twitter tools that can help gain you followers and boost brand engagement. Simply find out which ones work best for you, make an account, and have fun.

All of these apps are easy to use, so feel free to experiment and test out different techniques to find out which marketing strategy works best for you.  And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you service.

Why Your Mailing List Is Your Most Powerful Online Marketing Tool

The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about to check out your cart.

This is the real power of email marketing, which many online business owners might underestimate as a powerful lead generating and conversion force. The idea of being an online business does not negate the need to connect with individuals, and emails provide a convenient and also effecitve way to accomplish that. This means that if nothing else, when visitors come to your site, this is the one piece of information you want to ask them to leave with you before they go.

A large following on twitter or Facebook and other social media platforms will never guarantee you the levels of conversion and profitable traffic that email will. In fact, if you get on to platforms like LinkedIn, which has millions of business contacts and prospects, you can get information  which will springboard you into making connections and grow your business to proportions you never thought possible.

The Benefits of Email Marketing

  1. Email marketing provides you with a direct and safe way to interact with customers, and present the offerings of your business to them. The awesome thing is that you get to control the frequency of your emails and also personalize them for your audience.
  2. Research has shown that return on investment rates produced as a result of email interactions, are the greatest you will ever receive, than from any other marketing method you use. This means that your company really needs to go all out in terms of collecting email information from prospective clients, and on members in your target groups to really get in on this cash cow.
  3. In additon to desktop users, you can reach a wider number of prospects who view emails on their mobile devices. This further increases your scope to make connections, which means that your business will have to consider formatting these emails to be displayed attractively on smaller mobile screens, not just desktops. Don’t run the risk of having your valuable messages deleted because they don’t display well on a mobile screen, so cover all the bases, and don’t let this be a cause for loss of revenue.
  4. All you need is an interest catching subject line to encourage your reader’s further interest i n exploring the message. You may also chose not to make your message too lengthy. Keeping it simple may be very appealing especially to busy people and also appear more personal.
  5. You can easily combine the your email marketing efforts with social media marketing, by using videos for example, in the body of your email, which can then easily be shared on social media platforms to greatly increase the scope of your reach.

 How To Get Your Hands On Mailing Lists

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You can acquire email subscriber lists through the database that you have created on your own website. Additonally, you can reach out to mailing list brokers who will provide you with targeted lists, based on your specifications, for a fee. Alternatively, you can get this information through public records,although it may not be as profitable for you as your own company list or a puchased targeted listing.

If you feel that you need additional help in generating profitable leads, just click on this done-for-you system link, where you will find out more about effective lead generation strategies.

 

6 Ways to Improve Your Email’s Subject Lines

Massive email marketing campaigns are a great way to get more eyes on your newsletter or website since you can reach thousands of people at once. However, your campaign won’t be successful if nobody opens your message. According to Madison Logic, over 122 billion emails are sent an hour, so knowing how to stand out from the crowd is important.

Your email’s headline is arguably the most important part of the message since it’s the part readers will see first and make a split-second decision whether opening the message is worth their time. Headlines that aren’t interesting will quickly be marked as read or deleted. In fact, copywriter coach Chris Marlow claims that studies have proven that headlines are responsible for 50-75% of an ad’s success.

Knowing just how much of your campaign’s success rests on the headline alone, it’s important that you really take the time to examine how effective your headlines are. Here are a few great tips to craft better headlines:

Personalize your subject line.

A study by MailChimp examined about 24 billion emails and found that subject lines with the recipient’s first and/or last name were opened more often than those without. The most effective emails had both the first and last name, though those which only used the last name were strangely more effective than emails that only used the first name.

The power of first name personalization varied based on industries. Personalized emails sent to those in the government were opened 92% more often than usual while there was 45% difference for the creative services/agency industry. There were positive effects in all sorts of industries such as software, art, retail, and entertainment, but proved to be ineffective in the legal industry with a -31% open rate.

Create a sense of urgency.

A headline that compels the user to read right away will surely be opened. Such a headline tells the reader that there is some important information within the email that needs to be read right away and can’t be put off until later.

The aforementioned MailChimp study found that the following words results in a higher open rate:

  • Urgent: 79%
  • Breaking: 68%
  • Important: 55%
  • Alert: 31%

Note that Adestra similarly found that “alert” lead to a 61.8% increase in open rates.

You could also give a deadline with phrases like “today only” or “last chance” to make sure that they know they must act now.

Make them feel special. 

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Much like how adding a first and last name to a subject line makes the email feel more personal, so too does adding phrases that make the email sound like it’s exclusively for the reader. Headlines such as “An exclusive offer just for you,” “For your eyes only,” or “A message for our dear customers only” makes the reader know that this message is just for them or their group of people.

Keep it short and simple.

Your subject line should ideally be 6-10 words, under 50 characters, and provide a description of what the reader can expect in the message. People are used to receiving an overabundance of emails and won’t want to waste any time on something that doesn’t immediately meet their needs. Subject lines that are too vague or too detailed won’t be opened very often.

Short headlines are especially important when considering that 40% of emails are opened on mobile and that longer headlines will get cut off. You can shorten your headline by using contractions and not spelling out numbers. (i.e. “don’t” instead of “do not” and “45” instead of “forty-five”)

Capitalize each word.

MailChimp found that capitalizing each word in the subject line lead to a 7% increase in open rate while only capitalizing at least one word lead to a -1% open rate. These numbers are small, but they shouldn’t be overlooked. If you have a very large mailing list, the small percentage points can translate to hundreds or thousands of consumers.

Use an A/B test.

You will likely reach a situation where you have multiple headlines you would like to use, but can’t decide which one is best. You should A/B test them by sending them to segments of your mailing list. Collect some data and then send out the winning headline to the rest of your list.

Make sure to keep as many factors as consistent as possible. For example, if you sent Headline A at 2:00 AM and Headline B at 9:00 AM, you shouldn’t be surprised if there’s a stark difference in open rates.

Using the right headline hacks can exponentially improve your marketing success. You should use MailChimp, Constant Contact, or another email marketing service to send out your emails, track statistics, and watch your numbers grow. You can find more useful marketing tips with my done-for-you service.