Why People Share: The Psychology Behind Social Media

Social media has taken the internet by storm. There are 31.25 million Facebook messages, 347,222 tweets, 17,361 LinkedIn profile views, 48,611 Instagram pictures, and 300 hours of YouTube videos uploaded each minute. The internet is full of content that’s constantly being created or shared.

We already know what is happening, but let’s dig a little deeper and get to the “why” of it. Why do people love sharing on social media? What’s the psychology behind it?

As luck would have it, a study by the New York Times Consumer Insight Group found the answer for us. Researchers concluded that there were five major reasons why people share on social media:

Entertainment

Perhaps this is the most obvious answer, but it was also the least common reason out of the five. Everyone loves a good dog video or a funny prank that they can laugh at and share with their friends. After all, what is the internet for if not entertainment?

Less than half of shares are motivated by entertainment or passion. Nevertheless, it does explain the tendency for funny YouTube videos to go viral as people want all their friends to see it.

Supporting a cause

It’s almost impossible to go onto social media and not see someone talking about a cause they are passionate about. The study found that 84% of respondents use social media to share their support for a social cause. Whether it’s fighting against immigration bans or police brutality, social media remains a powerful tool for expression.

A perfect example of this would be the Ice Bucket Challenge. Politicians, celebrities, athletes, and hundreds of others all participated in this viral challenge which helped raise over $130 million for various ALS organizations.

Self-Fulfillment

Related to the above point, many people share on social media to feel good about themselves. A simple click of a button can let all your Facebook friends know how they can best provide relief to hurricanes or donate to their local homeless shelter.

a

Sure, some might call it slacktivism, but it’s hard to overlook just how excellent social media is for raising awareness of important causes. It’s an easy way for people to make themselves feel better while fighting for a good and noble cause.

Expressing Yourself

The study found that 68% of respondents love sharing things that they feel helps them express who they are. Whether someone is showing the world their love of dogs or how excited they are for the latest blockbuster summer hit, there’s something that just feels good about expressing yourself. No places are as good at showing someone’s uniqueness as social media.

It only takes a few clicks to let the world know who you are and what you like. Many people don’t have the chance to divulge such details about themselves in the regular world, so social media provides a wonderful vehicle where they can truly be themselves without fear of judgment or restriction.

Friendship

This last point takes us to the social aspect of social media. More and more people are making new friends and connections online. It doesn’t matter if you’re finding your next hot date on Tinder or connecting with a potential new business partner on LinkedIn—social media and the internet has made meeting new people much easier than ever.

According to the study, 78% of respondents share on social media to keep in touch with old friends. It makes sense when you consider that the vast majority of Facebook friend lists are people that most users never keep in touch with. Sharing content allows them to reconnect with those who they haven’t talked to in a while and rekindle old friendships.

Conclusion

It’s impossible to deny the massive influence that social media has in our current day and age. The influence of companies like Facebook, Twitter, and Instagram also allows brands to capitalize on new opportunities as they can reach people who are just casually scrolling through pages from the comfort of their phone.

Take a look at your content and ask how it plays in to one of these five psychological factors. You never know what sort of marketing strategies might arise after a little bit of introspection. And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you system.

How to Prioritize Your Time, Money, and Energy for the Best Results

Many people in this industry tend to over-complicate things with online marketing.

But it doesn’t have to be overwhelming or confusing at all…

You just need to get from point-A-to-point-B with the least resistance.

And the secret to success is to prioritize your time and your money.

Prioritize Your Time

You should get started every morning by performing the high-level, creative tasks that actually bring you money.

People have the most mental energy available first thing in the morning.

That’s when you should send out an email to your list – in the morning while you’re at your peak.

Here’s another piece of advice: DO NOT check your email in the morning…

I strongly advise against checking your email inbox first thing in the morning, because hen you start replying to emails and focusing on many different issues, it’s easy to get distracted and waste the most productive time of your day.

And before you know it, two or three hours have gone by, and you’ve wasted your peak mental state on something that doesn’t require that peak mental state.

Prioritize Your Money

As far as prioritizing your money, if you are brand new in business, you should invest your money into whatever will produce cash flow.

a

The highest return-on-investment (ROI) you could possibly make is to put your money into acquiring new customers.

That’s why it is SO important to put some money into paid ads first, because that’s the best and quickest way to get sales now.

And if you want to get sales even faster, I have a great opportunity for you…

It’s called The Laptop Lifestyle System and it has paid regular people like you over $103 million in commissions.

The system was designed for normal people (like you), gives you a coach, and teaches you how to get leads online.

The company behind this system builds the websites, fulfills the products, and sells your leads into higher priced programs that you continue getting commissions on – for life.

And every time our phone team closes a sale, you could make BIG commissions of $1,250, $5,500, or $10,000 per sale… and sometimes more!

All you have to do is bring in the leads, which I do mostly through free social media, and this company does the rest for you.

You’re just one step away from changing your life and financial future forever.

Click here for all the details

Talk to you soon,

Lisa Ashman

Former Survivor Winner Reveals the Skills You Need to Win

I was just reading an article by former Survivor winner Austin McCarty, and he gave some great tips on what it takes to win.

He said: “First it takes skill. You must be smart, socially adept, and able-bodied to win. Then it takes the ability to harness those skills. Any Survivor fan knows that countless capable contestants have seen their torches snuffed due to poor thinking, massive social blunders, and/or key physical failures. It is here that some contestants—but not many—are eliminated.”

If you want to “survive” in your online business, there are three important skills you need:

Skill #1: The Ability to Sell

The most important skill you need is the ability to sell. This skill is number one. If you can’t sell, you’re going to have a hard time making any money online.

Most people don’t like to sell. But this is a universal principle—If you want to do well in business, you need to know how to sell.

To sell in business, you’re persuasively describing the benefits, and talking them into paying you for your products and/or services.

Skill #2: The Ability to Write Sales Copy

Copywriting is the ability to communicate in writing and persuade someone to take action.

Good copy raises the awareness of your product to your target market. It shows how your product stands out from all the other competition. It quickly grabs him and paints a vivid picture how your product makes his life better. And to overcome his objections, you guarantee he’ll be 100% satisfied—or his money back.

You should also try to write as if you were meeting someone for the first time. Pretend you have 30 seconds to talk your new friend into buying into your online marketing company. The write down what you would say to sell them.

a

Skill #3: Hire the Right People

If you want to blow this up really big, there’s absolutely no way you’re ever going to do it on your own.

When you hire a few key people to create an effective team, it can have a dramatic effect on your organization’s growth.

Once you build up the right team, it will help you scale to doing millions of dollars per year, tens of millions, even over a hundred million dollars per year.

And if you’re a beginner, or a “rookie” in the online marketing business, there are 21 simple steps you need to take before you can become an online millionaire.

For example, 22-year-old Steven Bransfield used these 21 steps to go from zero to over a million in less than two years.

In fact, he just published a new video explaining step-by-step exactly how he did it.

Watch the free video HERE. 

Talk to you soon,

Lisa Ashman

“The 3 Secrets You Must Have to Profit and Scale Your Business”

Please register for The 3 Secrets You Must Have to Profit and Grow Your Business in 2018 on Nov 21, 2017 9:00 PM EST at:

https://attendee.gotowebinar.com/register/7865492056022738179

***********FREE WORKSHOP*********
On this webinar we will be giving away the 3 Secrets You Must Have to Profit and Scale your Business in 2018. We will be giving away some awesome bonuses at the end. You won’t want to miss this!

a

After registering, you will receive a confirmation email containing information about joining the webinar. We are excited to see you there!

Online Marketing Myths You Probably Believe

Marketing online is already incredibly difficult. Sure, you have the entirety of the internet to appeal to, but it also means that you’re competing against countless other online marketers. The internet is a vast place and standing out against a sea of competitors isn’t an easy feat, but a successful online marketing campaign can easily bring you the customers you’re looking for.

Unfortunately, many marketers are far too misguided about what they think works and doesn’t work on the internet. Many marketers go barking up the wrong tree so to speak and end up wasting time and resources on fruitless endeavors. Here are just a few commonly held myths that end up hurting marketers:

Myth #1: We need to be on as many social media platforms as possible.

It’s true that you certainly want to get your message out to as many people as possible, but not all audiences equally deserve your attention. There are countless social media platforms to take advantage of–Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, etc.—but that doesn’t mean you need to use all of them.

Each social media platform has a different audience and those audiences are all interested in different things. Do you think a company like Tastemade that markets by making cooking videos would have as much success on LinkedIn as they do on Facebook? Would a company for elderly people like Life Alert want to market on Snapchat where 71% of its members are under 34?

Rather than trying to spread yourself thin, choose the most ideal platforms and focus your efforts there. You can expand your marketing efforts when you can acquire more overhead, but it’s best to play to your strengths while still starting out.

Myth #2: My company needs to be #1 on SEO results for important keywords.

SEO can be a difficult game to play and it’s never easy to get to the top of a Google search for popular keywords. For example, if you are running a shoe store, it would be very nice to be the first result when someone types “shoes” into Google.

However, it might be more beneficial and realistic to aim for mastering long tail keywords—that is longer and more specific phrases. Long tail keywords make up 70% of Google searches and generally indicate that a consumer is more willing to convert and purchase than a short tail generic search.

a

For example, “shoes” is a short tail keyword that might be used for someone who’s simply browsing the internet while someone who uses long tail keywords like “black dress shoes,” “good running shoes,” “cheap sneakers,” or “sandals for summer” are probably ready to buy.

Myth #3: This other company is doing it, so, why can’t we?

It’s tempting to look at successful companies and try and imitate what they’re doing. Sometimes it works such as when Instagram copies Snapchat’s story features and ended up beating Snapchat at their own game. However, this isn’t always the case.

Take the example of the Amazon Fire Phone: Amazon’s short-lived attempt at entering the smartphone market. The phone’s multiple flaws and inability to stand up to Samsung or Apple means that its obituary was written rather quickly. On the other hand, Amazon has been instrumental in killing Borders and has companies like Sears, Macy’s, and Best Buy on the ropes.

The takeaway is that what works for one company doesn’t work for everyone else. If it did, every company would be doing the same thing. You have a different audience, different brand, different mission, and a different set of values. Find your own unique voice.

Myth #4: Email is dead. Long live the new social media king.

Social media might be the new big thing, but don’t count out email just yet. Believe it or not, a study from McKinsey & Company found that companies acquire new customers via email 40 times more than they do on Facebook and Twitter combined.  The study also found that 91% of consumers check their email every day, make purchases three times more often via email than via social media, and that they order 17% more when ordering via email.

Clearly, there is a lot of misinformation in the air as to how online marketing should be done. Knowing what works and what doesn’t work can mean the difference between life and death for your company. For more handy internet marketing tips, check out my done-for-you system.

What Is People-Based Marketing?

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people. However, everyone is unique and therefore has unique needs. What is relevant to one person might not be relevant to the next. It’s hard to be that brand that appeals to everyone since each person is so different. This is where people-based marketing comes in.

What It Is

 People-based marketing represents the original promise of digital and internet marketing; it allows you to replace your broadcast with personalized messages and experiences that the consumer wants to see. It allows brands to establish a marketing system centred around the individual consumer and utilize plenty of data to track that person’s behaviour and spending habits. People-based marketing strategies revolve around the consumer and all marketing efforts are aligned to fit their needs.

One company that utilizes people-based marketing very well is Spotify. Users stream music for several hours a day, often depending on their mood. Listening habits change when the user is relaxing, driving, or exercising and Spotify tracks all this data.

Spotify’s algorithms help create customized and personalized experiences for its users. It will recommend new releases that the listener might enjoy, create personalized playlists based on listening habits, and even remind users of music that they haven’t listened to in a while. These features make users feel like Spotify is tuned into their specific wants and needs.

The best way to utilize a people-based marketing strategy is by paying attention to the three main elements:

Identification

 This is the first and most important part of people-based marketing. Without any identification, everyone you’re trying to target might as well be a nameless and faceless person.

Cookies used to be the main method of tracking internet users, but this method is slowly becoming outdated. More people are using multiple devices, especially smartphones, to connect to the internet and much of this information cannot be tracked using cookies.

One of the main ways to identify people is with deterministic targeting which targets users based on accounts and email addresses. For example, Amazon can track what someone doing whether they’re using a desktop browser, mobile app, Kindle, or Alexa since it requires them to use the same account for all platforms.

Another strategy is called probabilistic targeting which uses data analysis to link devices based on things like location and IP addresses. For example, if a computer and a smartphone are both connected to the same home Wi-Fi address, it’s a possibility that both devices are owned by the same person.

a

Data

You want to find out the most you can about your consumer by collecting data. You can use identifiers such as email addresses to dig up all sorts of information about their habits. This includes, but isn’t limited to, what devices they use, what they like and share on social media, who they follow on social media, what they’ve purchased, what product reviews they’re read or written, which products they’ve looked at, and how often they spend.

Automation

 Lastly, automation is what will make your life easier. You probably have received several automated marketing emails in your life, many of which were tailored to your personal needs. Common automated emails you might’ve received are:

  • Telling you events or products you might be interested in based on your history
  • Telling you that your shopping cart isn’t empty
  • Telling you when an item is restocked
  • Asking you if the product arrived on time
  • Asking you if the product was in satisfactory condition
  • Asking you how much you liked the product
  • Asking you to leave a review

Conclusion

 People-based marketing is the future of marketing. You should strive to aim for individuals rather than masses for a more effective marketing strategy.

One easy way to do this is to use an identity resolution service like LiveRamp IdentityLink which helps identify consumers and track their habits. You should also utilize digital marketing platforms to keep a database of consumers and track their unique habits.

It’s not a stretch to say that people-based marketing can completely transform how your company reaches out to consumers and makes sales. If you’d like more access to invaluable marketing strategies, check out my done-for-you system.

For more information and free consultation please schedule a time. You may reach my office at 585-304-0589.

How to scale your business up to $1 million

If you want to scale your business up to $1 million or more, there’s one proven strategy that could get you there faster than anything else…

First of all, let me assure you that it is possible for anyone to go from zero-to-a-million dollars each year.

But you must be good at sales and marketing, have that drive to hustle, and most importantly, you need to find and hire motivated employees to help you scale.

In fact, you can quickly build up to $1 million with a very small staff of just 5–10 people.

With a small team, everyone knows who everyone else is, and each person knows their role.

And even if they work remotely all around the world, everyone still knows what everyone else is doing.

However, when your goals increase from $1 million to $10 million, you’ll need to bring a lot more people on board, and you’ll need to put new systems into place…

Like segmenting everyone to their own Skype groups, and having weekly meetings with your managers so everyone stays on the same page.

One of the biggest challenges you’ll face is keeping everyone on the staff focused on reaching the same goals.

If you can overcome that, you’ll be well on your way to making seven or even eight-figures with your online business.

a

And if you want to scale even faster, I have a great opportunity for you…

It’s called THE LAPTOP LIFESTYLE SYSTEM and it has paid regular people like you over $103 million in commissions.

The system was designed for normal people (like you), gives you a coach, and teaches you how to get leads online.

The company behind this system builds the websites, fulfills the products, and sells your leads into higher priced programs that you continue getting commissions on – for life.

And every time our phone team closes a sale, you could make BIG commissions of $1,250, $5,500, or $10,000 per sale… and sometimes more!

All you have to do is bring in the leads, which I do mostly through free social media, and this company does the rest for you.

You’re just one step away from changing your life and financial future forever.

Let Me in! 

Talk to you soon,

Bait and switch offers in internet marketing…

By far, the number one complaint I hear from people online is they get pummeled with different make-money-online
offers which promise the world for free… only to be disappointed when they ask for payment at the end.

I saw one of these myself the other day. It said, ‘no credit card required’ right there on the sales page, and then at the end lo and behold, an order form appeared for $197.

Now don’t get me wrong. I have no problem with paying for good training, but when they outright lie about it being free, I get annoyed.

It does promise a lot, but it delivers. At the end you can get started for free, as long as you meet the qualification requirements.

a

They are not hard to meet; you just need to be willing to invest at least 30 minutes a day into the training, work with your personally
assigned coach, and take this training seriously.

I’d estimate that at least 75% of people reading this right now will qualify. To find out if you’re one of them, go here and watch

The Next Paradigm Shift for Internet Marketing (video)

Most people get started in this industry because they’re looking for an easy way to make money online from home.

Just think about it… deep down, we all get started in this industry because we want to easily make a lot of money online.

That’s the mindset you should have with your new leads and clients…

They are looking for a quick, easy solution to their problems – and they want to make money FAST.

The Internet has enabled everyone on the planet to get instant solutions, so the latest big shift in Internet Marketing is moving towards things being “Done For You.”

Watch the Free Video HERE

People love investing into a business that’s already “done for them,” because it’s less work for them, plus the possibility to make more money.

a

The closer you can get to doing everything for them, the more you will sell (and the more you’ll make).

In fact, if you’re a beginner, or a “rookie” in the online marketing business, there are 21-simple steps you must take in order to become a millionaire online.

In fact, 22-year-old Steven Bransfield implemented all 21 of these steps to launch from zero to over $1 million in less than two years.

Steven just published a new video explaining step-by-step how he made it.

Watch the Free Video HERE

All I left with was a $25,000 student bill.

This is a true story from my Mentor Matt Lloyd founder of Mobe. This is so true! I was a former student loan debt counselor, so I truly can attest to this!

Yesterday while paying for some snacks at a store here at the Hilton Fiji, I noticed this book on sale:

So I bought a copy, then started flicking through.  It’s actually a decent book.  In the first chapter, the author talks about the value of getting an MBA, and how overall he thinks its both a waste of time and money.

So I thought I’d share my take on this with you today;  do you need to have a degree or MBA to do well in your own business?

And should you encourage your kids, or grand kids, to go to university if they want to start a business?

My answer is, ‘it depends,’ with a strong lean towards ‘No.’  If you want to do well with your own business, a degree or MBA counts for virtually nothing.

Let me explain…

I spent close to 4 years at university.  It wasn’t an Ivy league school or anything like that, but, is considered one of the top universities in Australia, and definitely the top one in my home city of Perth.

My initial degrees were going to be Philosophy and Psychology.

Then after a year I changed to business and psychology.

Then after another year, I changed to business and economics.

In my fourth year I got into the world of internet marketing, and decided it was time to start my own business.

I had 2 options;

1.) Work on my business part time, a few hours a day, and finish my degrees so I’d have something to ‘fall back on’ if my online business didn’t work out.

2.) Quit university, get no degrees or anything to show for the past 4 years, but I could at least focus full time on building my business and become successful much faster.

Patience is something i have a very short supply of, so I chose option 2.

All I left with was a $25,000 student bill.

Of course, my parents were not thrilled.  They said, “at least finish your studies so you have something to fall back on if the online business thing does not work out.”

I knew that was flawed thinking though.  If I approached my business with that mentality, I was doomed the fail from the start.  I had to be ‘all-in’ or nothing for it to work.

But boy, did I start learning fast.

In those first 24 months of being in the trenches, I learned far more than I had in the previous 4 years of university.

Very little of what I learned at university has helped me succeed in the business world.

If I could go back in time to 2009, instead of going to business school I’d go buy a bunch of great business books and study them instead, and then immediately begin building my business.

Nothing will ever take the place of real-world experience, and learning lessons through making a lot of mistakes.

To spend 3 or 4 years of your life at university carries an enormous opportunity cost with it for real-world learning.

a

Now, does this mean that I’m totally against going to business school and getting a degree if you plan to be a business owner?

No, not completely.  There are some useful topics you can learn.  For example, accounting.  I WISH I paid more attention during those Accounting 101 units.  Those are useful skills I really could have used in my business.  Finance 101 also has it’s uses.  Understanding how an asset gets valued from future cash flow streams has its uses, for when you’re deciding which internal projects you should invest in next.

But as far as topics like marketing, and HR, and entrepreneurship – those are topics best learned through experience and a few select books.

Side note:  I think it’s a joke when university’s have classes and majors in ‘entrepreneurship’ being taught by professors who’ve never built successful business’s.  No matter how many biographies and textbooks you read about successful entrepreneurs, you have no right to teach the topic unless you’ve started and scaled a business of your own.

My other big problem with business degrees, is the intent in which students undertake their studies.

Most students study to pass exams and get good grades.  Surface-level understanding.

They don’t study with the primary intention of deep-level understanding, and real world application.

I can’t tell you how many times during my studies I pulled all-nighters, cramming in as many facts and figures into my tired brain for the next mornings exam.

Somehow I’d always get through – occasionally I’d even get good marks.

But 7 days later, I’d have forgotten 90% of what I’d learned.  The knowledge had not sunk in at a deep level.

In the real business world, no one cares about an exam grade.

None of my customers have ever asked to see my degree.

No traffic vendors have ever requested to see my grades.

No super affiliates who promoted my brand and made millions for the both of us wanted to know which university I graduated from.

At the end of the day, the only think that counts in the real world, is you figuring out the answers for yourself and getting results.

The only thing that gets rewarded is knowledge applied in the right areas.

So if you (or someone you know) is dead set on going to university to study business and I can’t talk you / them out of it, my advice is simple:  study for deep level understanding and for real world application.  The exams themselves are less important in the real world than you think.

My final disclaimer here:

All my advice above is for people who want to be real entrepreneurs.

I’m not talking about the ‘entrepreneur on instagram and Facebook’ type (you know the ones, posting about how great their lifestyle is, when the reality is they don’t have a pot to piss in).

I’m talking about those who cannot be talked out of the idea of starting their own business – those who don’t believe in concept of weekends – those who have an obsession with building a massively successful company.

For these people, they just don’t need to go to business university.

That’s my rant for today.  If you want to hear me elaborate a little more on my views, here’s a short video of a university student asking me about dropping out of school:

http://www.askmattlloyd.com/episode-567/