“I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream. A small team of A+ players can run circles around a giant team of B and C players.”
~ Steve Jobs
I want to give you a tip which I first heard from a guy called Eben Pagan about managing people.
It’s especially useful if you have virtual staff.
And it’s really easy to do, for both you and the person reporting to you.
Here it is:
Get daily updates.
I’m not talking about updates which take 30 minutes to prepare. I’m not talking about micro-managing a person right down to the point of knowing what time they went to lunch.
I’m talking about just a short 5 minute update, on 3 items.
Here’s how it looks:
You’ve just hired a new staff member. They’ve been onboarded, and given some training on how to do their job.
You then send them a short message:
Hi [name], welcome to the team, I’m looking forward to working with you.
I have one request for you, which will help me to help you in your new role.
It’s very important that it gets done daily, and it should only take you 5 minutes at most.
At the end of each day, I’d like you to send me a short message and answer the following three questions:
1.) What were the main things you accomplished for the day?
2.) What were the obstacles you encountered (if any)
3.) Do you have any questions you need answered?
Please don’t spend more than 5 minutes on this each day – this is just to give me an overview, and so I can help you in the role. Again, please make sure it gets done each day.
The first thing you’ll notice is that a surprisingly large number of people struggle with this simple request.
In my experience, close to half the people I’ve asked to do this over the years will not be consistent in doing it daily for even their first 30 days.
So you will likely need to remind them a few times. But if you need to remind someone more than 3 times in their first 30 days, that’s a big warning sign.
Some people may say this is micro-managing.
It’s not. It is perfectly reasonable for you as the business owner – and the person paying their wages, to ask for daily updates.
With this simple request, you can help that person get up and running in their role, and also evaluate quickly if they are going to be a good fit.
Whether you’re running a virtual team or have people coming into your office, get the update in writing.
Face-to-face conversations often drag on, and if you have a lot of staff, you could easily burn up a couple hours a day on this – which is totally unnecesary.
Getting it in writing is faster for everyone.
Plus, in the case where you’ve hired the wrong person, it’s good to have it in writing. When you have to confront someone about their non-performance, you can sit down with them and go through the daily updates.
It will be immediately apparent to both of you that it’s not a good fit.
And in the case where someone could not be depended upon to provide the daily update (despite you reminding them up to 3 times that that it needed to be done), then it’s just obvious to everyone it’s not going to work out.
“If I can’t count on you to give me, the owner of the company, a simple daily update on what you’re accomplishing each day – then how can I depend on you to perform in this role.”
But let’s be clear; requiring these daily updates is not about tripping someone up and coming up with reasons to fire them.
It’s to evaluate their performance, get to know their work style, and to get information on how you can best help them succeed in their new role.
If you have less than 10 staff currently, then it’s fine to have them all sending you these daily reports.
But if you have 50 or more… then it’s going to be too much information for you to process and stay on top of.
So each person can send their daily updates to their team leader / manager.
How big should each team be?
I like Jeff Bezos’s 2 pizza rule. “If you can’t feed the team with 2 pizzas, then it’s too big.”
8 – 12 people is about right.
Also, these daily updates don’t need to be ongoing forever. They are particularly useful for new staff in their first few months.
But as people prove they are self-starters and can be trusted to get their work done, then you can be a little more relaxed on requiring these daily updates.
An Instagram photo contest is a great way to promote your business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.
But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide on getting the most out of a photo contest, should you choose to do so.
Target Your Market
Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.
Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.
Make sure your rules for entering and participating in your photo contest are clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on number of entries.
Call to Action
Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or post a picture.
Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, they will join and tag more friends.
Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.
Keep an Eye on Submissions
This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.
Declare a Winner
When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.
Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as well.
Repeat as Needed
Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.
Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your next photo contest. For more tips, check out DFY’s lead generation system
Price Point: $49
Standard consultants will make 50% commissions ($24.50/sale)
Silver to Diamond consultants will make 90% commissions ($44.10/sale normally, but $88.20/sale during the contest period!)
If you are a beginner in the online marketing business, there are 21 simple steps you must take to become a wealthy earner in this niche.
You can learn more about them when you watch this free video:
Most Online Businesses vs. Turnkey Business System
MOST ONLINE BUSINESSES
Low Commission % (10-35%)
Low Ticket Sales
Low Commission/Sale (~$50)
Limited Affiliate Resources
Limited Product Suite
TURNKEY BUSINESS SYSTEM
High Commission % (50%+)
High Ticket Sales
Up to $20,000/Sale
Dozens of Products/Programs
Personal Coach Included
Complete Training Area
Large, International Company
6 Years of History
All businesses strive to increase their profit margin using various marketing strategies. Content marketing is one tactic used to improve your company’s revenue. Many advertisers overlook this form of marketing because they don’t understand its full potential. Let’s take a look at how content marketing can help your business grow and become a leader in your industry.
Advertisers use content marketing to attract new customers to a brand. You can use this form of marketing on your company’s website to transform it into a hub filled with valuable information. This content could include weekly blogs or articles featuring exciting topics, all related to what your company is selling.
When you use content marketing on your website, look forward to adding many more pages. You will be using more keywords and phrases, and you will have more interesting links to add to social media. Your updated content will also provide you with a reason to send out an email to your customers. That will help you to strike up a conversation with members of your target audience as you also build up your brand’s credibility.
Did you know that content marketing could also promote your customer lifetime value? While content marketing is helpful when it comes to attracting more customers, gaining more prospects is never an easy task. Therefore, you should think about other routes to take to increase your revenue that doesn’t require you to expand your target audience. To do this, you will need to increase the value of your current customers.
When you use content marketing, you are consistently putting out new information that will help you reach out to your customers as often as you can. You always want to bring your most popular products or services back to the front burner when it comes to your frequent customers. They are the consumers who help keep you in business, those who stay loyal to your brand for many years.
But there are also customers who may stay loyal, yet only purchase from your company once or twice per year. These are the people that require your focus and attention. Content marketing can help inspire them to eliminate the lag time between their purchases.
There are times when a consumer may be in need of a product you sell, but it gets pushed aside to a later date. Sending out an email or adding relevant content to your website can help to reduce the amount of time between their purchases and increase your profits.
Many people say that the best form of advertising is word-of-mouth. And in most cases, that’s very true. If you want your customers talking to their close friends, co-workers and family members about your brand, then you need to provide them with exciting to discuss. That means you need to come up with content that they will love and want to share with others.
To be more proactive with your word-of-mouth advertising efforts, you should try publishing something extraordinary and relatable to your customers. Look into everyday problems that your products or services can solve. Then send out a notification to your customers and ask them to share the content with others who they feel would enjoy it.
Did you know that you can use content marketing in such a way that it will help you cut down on your expenses as a business owner? With the right strategy, you can decrease the number of hours your customer support team members work, saving you money. That proves that your company profits are not just tied to the revenue you make, but also your overall company expenses.
Once you begin using more content marketing on your website, on social media, and in newsletter emails to your customers, you will quickly see how beneficial this marketing tactic can be. Content marketing allows you and your sales team to deliver quality leads that take less time to create.
We hope you have enjoyed this video about how content marketing can help your business grow. If you would like to learn more about various marketing strategies and new techniques available to you, be sure to click the Subscribe button. By doing so, we will notify you of any new videos we upload to our channel.
Social media has taken the internet by storm. There are 31.25 million Facebook messages, 347,222 tweets, 17,361 LinkedIn profile views, 48,611 Instagram pictures, and 300 hours of YouTube videos uploaded each minute. The internet is full of content that’s constantly being created or shared.
We already know what is happening, but let’s dig a little deeper and get to the “why” of it. Why do people love sharing on social media? What’s the psychology behind it?
As luck would have it, a study by the New York Times Consumer Insight Group found the answer for us. Researchers concluded that there were five major reasons why people share on social media:
Perhaps this is the most obvious answer, but it was also the least common reason out of the five. Everyone loves a good dog video or a funny prank that they can laugh at and share with their friends. After all, what is the internet for if not entertainment?
Less than half of shares are motivated by entertainment or passion. Nevertheless, it does explain the tendency for funny YouTube videos to go viral as people want all their friends to see it.
Supporting a cause
It’s almost impossible to go onto social media and not see someone talking about a cause they are passionate about. The study found that 84% of respondents use social media to share their support for a social cause. Whether it’s fighting against immigration bans or police brutality, social media remains a powerful tool for expression.
A perfect example of this would be the Ice Bucket Challenge. Politicians, celebrities, athletes, and hundreds of others all participated in this viral challenge which helped raise over $130 million for various ALS organizations.
Related to the above point, many people share on social media to feel good about themselves. A simple click of a button can let all your Facebook friends know how they can best provide relief to hurricanes or donate to their local homeless shelter.
Sure, some might call it slacktivism, but it’s hard to overlook just how excellent social media is for raising awareness of important causes. It’s an easy way for people to make themselves feel better while fighting for a good and noble cause.
The study found that 68% of respondents love sharing things that they feel helps them express who they are. Whether someone is showing the world their love of dogs or how excited they are for the latest blockbuster summer hit, there’s something that just feels good about expressing yourself. No places are as good at showing someone’s uniqueness as social media.
It only takes a few clicks to let the world know who you are and what you like. Many people don’t have the chance to divulge such details about themselves in the regular world, so social media provides a wonderful vehicle where they can truly be themselves without fear of judgment or restriction.
This last point takes us to the social aspect of social media. More and more people are making new friends and connections online. It doesn’t matter if you’re finding your next hot date on Tinder or connecting with a potential new business partner on LinkedIn—social media and the internet has made meeting new people much easier than ever.
According to the study, 78% of respondents share on social media to keep in touch with old friends. It makes sense when you consider that the vast majority of Facebook friend lists are people that most users never keep in touch with. Sharing content allows them to reconnect with those who they haven’t talked to in a while and rekindle old friendships.
It’s impossible to deny the massive influence that social media has in our current day and age. The influence of companies like Facebook, Twitter, and Instagram also allows brands to capitalize on new opportunities as they can reach people who are just casually scrolling through pages from the comfort of their phone.
Take a look at your content and ask how it plays in to one of these five psychological factors. You never know what sort of marketing strategies might arise after a little bit of introspection. And, if you’d like more access to invaluable online marketing strategies, check out my done-for-you system.
Many people in this industry tend to over-complicate things with online marketing.
But it doesn’t have to be overwhelming or confusing at all…
You just need to get from point-A-to-point-B with the least resistance.
And the secret to success is to prioritize your time and your money.
Prioritize Your Time
You should get started every morning by performing the high-level, creative tasks that actually bring you money.
People have the most mental energy available first thing in the morning.
That’s when you should send out an email to your list – in the morning while you’re at your peak.
Here’s another piece of advice: DO NOT check your email in the morning…
I strongly advise against checking your email inbox first thing in the morning, because hen you start replying to emails and focusing on many different issues, it’s easy to get distracted and waste the most productive time of your day.
And before you know it, two or three hours have gone by, and you’ve wasted your peak mental state on something that doesn’t require that peak mental state.
Prioritize Your Money
As far as prioritizing your money, if you are brand new in business, you should invest your money into whatever will produce cash flow.
The highest return-on-investment (ROI) you could possibly make is to put your money into acquiring new customers.
That’s why it is SO important to put some money into paid ads first, because that’s the best and quickest way to get sales now.
And if you want to get sales even faster, I have a great opportunity for you…
It’s called The Laptop Lifestyle System and it has paid regular people like you over $103 million in commissions.
The system was designed for normal people (like you), gives you a coach, and teaches you how to get leads online.
The company behind this system builds the websites, fulfills the products, and sells your leads into higher priced programs that you continue getting commissions on – for life.
And every time our phone team closes a sale, you could make BIG commissions of $1,250, $5,500, or $10,000 per sale… and sometimes more!
All you have to do is bring in the leads, which I do mostly through free social media, and this company does the rest for you.
You’re just one step away from changing your life and financial future forever.
Talk to you soon,
I was just reading an article by former Survivor winner Austin McCarty, and he gave some great tips on what it takes to win.
He said: “First it takes skill. You must be smart, socially adept, and able-bodied to win. Then it takes the ability to harness those skills. Any Survivor fan knows that countless capable contestants have seen their torches snuffed due to poor thinking, massive social blunders, and/or key physical failures. It is here that some contestants—but not many—are eliminated.”
If you want to “survive” in your online business, there are three important skills you need:
Skill #1: The Ability to Sell
The most important skill you need is the ability to sell. This skill is number one. If you can’t sell, you’re going to have a hard time making any money online.
Most people don’t like to sell. But this is a universal principle—If you want to do well in business, you need to know how to sell.
To sell in business, you’re persuasively describing the benefits, and talking them into paying you for your products and/or services.
Skill #2: The Ability to Write Sales Copy
Copywriting is the ability to communicate in writing and persuade someone to take action.
Good copy raises the awareness of your product to your target market. It shows how your product stands out from all the other competition. It quickly grabs him and paints a vivid picture how your product makes his life better. And to overcome his objections, you guarantee he’ll be 100% satisfied—or his money back.
You should also try to write as if you were meeting someone for the first time. Pretend you have 30 seconds to talk your new friend into buying into your online marketing company. The write down what you would say to sell them.
Skill #3: Hire the Right People
If you want to blow this up really big, there’s absolutely no way you’re ever going to do it on your own.
When you hire a few key people to create an effective team, it can have a dramatic effect on your organization’s growth.
Once you build up the right team, it will help you scale to doing millions of dollars per year, tens of millions, even over a hundred million dollars per year.
And if you’re a beginner, or a “rookie” in the online marketing business, there are 21 simple steps you need to take before you can become an online millionaire.
For example, 22-year-old Steven Bransfield used these 21 steps to go from zero to over a million in less than two years.
In fact, he just published a new video explaining step-by-step exactly how he did it.
Talk to you soon,