The Three-Legged Step Stool of Maintaining a Lasting Relationship with Your Customers

There are three different but equally important aspects of any good relationship and must be the foundation for the rest of the relationship to be built on. Whether it’s a business relationship or a personal one.

Long-term customers can be a great source of repeat business and quality referrals to more potential clients.

If even one of these aspects is missing or weak, it’s unlikely that the other two will be able to support the relationship on their own. They are RESPECT, COMMUNICATION, and TRUST

RESPECT

You may have a flood of customers coming through your door, but if you don’t respect them, they won’t become the long-term clients that lead to long-term success. The best ways to let your customers know you respect them are through your actions.  Show them that you appreciate their business, care about their issues and try to make them feel special.

COMMUNICATION

As with personal relationships, communication is another key component to a good business relationship.  It is amazing how often I am talking to someone, or overhearing someone talk, about problems with their relationship and it comes out that all the issues they have with the other party they are talking about to everyone else BUT the other party.

Contrary to apparent popular belief, a serious relationship does not cause a sudden onset of telepathy.  In a business relationship, the easiest way to find out how you’re doing, or if you may need to adjust some of your practices, is to ask your customers.

Just as a significant other can’t fix something if they don’t know its broken, you won’t be able to either unless they tell you.

Once you’ve established a line of communication, make sure you actually listen to what they are telling you.  Be willing to compromise and adapt your practices to the customer’s needs.  While you may not be able to please everyone, you will be able to improve on your current business model and learn what works best.

TRUST

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People screw up, sometimes in a small way, sometimes spectacularly. Some mistakes cannot be forgiven. Most can be IF the work is put in on both sides.

When maintaining a level of trust in business, it isn’t just important to do what you say you are going to, but, if something goes wrong, make sure you handle it in a way that will keep your customers loyalty.

Be honest, this is the fastest way to build a trusting relationship with your customers and to rebuild one if something goes wrong.

If you make a mistake be prepared to explain how and why it happened and the steps you are going to take to fix it. Don’t delay in taking action, the more quickly you address the issue, the sooner it can be resolved. Be sure to be respectful and apologize, your customer will probably be frustrated or angry.  However, a truly loyal customer will understand in the long run that you’re human and these things happen.

A good way to show you are trustworthy is to be yourself. Being genuine makes you more approachable. Whether you are a little eccentric or straight-laced, you can show your customers who you really are as long as you maintain a professional distance and respect their personality as well.

The Step Stool That Keeps Your Relationships Up

So, like a three-legged step stool, each of these primary aspects of a relationship with your customers is equally important. If just one of them fails, the whole relationship can topple over.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Safety Practices for Small Business Social Media Use

No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small.

What is still not readily known by many business owners and managers is that use of social media by companies and their employees can seriously compromise a businesses’ security.  Very often, when it comes to maintaining safety and security via social media, employees can end up being the biggest issue.

Whether it’s from posting on their personal page about things happening at work, or clicking on things they shouldn’t while using an office computer, employees can accidentally leak information or download mal-ware into your network without even realize they are doing it.

To help avoid the issues that can result in these seemingly small actions, here are some tips to assist you in keeping your business and your employees safe from social-media troubles, both at work and at home.

Advise Employees to Avoid Posting Info About Where They Work

Even though you can’t stop an employee from telling people where they work, explain that like giving out their home address and phone number online, revealing where they work can make it easy for people to find them and collect more info on their daily routine.

Employees should also be informed that associating the company with a personal account on questionable social networks could hurt the company and, by default, hurt the employee as well.

Keep Privacy Settings Updated

This is important on two fronts.  First, train your employees how to maintain their own accounts’ privacy settings, this will lessen the possibility of unauthorized info getting leaked.

On your businesses’ accounts, it’s likely you don’t know most of the followers you’ve cultivated.  Taking steps to secure those accounts as much as possible, with privacy settings that will work best for your company, will significantly add to your online security

Establish Work Place Use of Social Media

Most of us have done it, checked our Facebook page during lunch or a break.  Instead of trying to ban the use of social media on work computers, it may be better to create some policies on how to use it instead.

For instance, stating that visitation of these sites may only be made during breaks and that the use of apps like games, quizzes, or anything else that requires clicking on links, are prohibited on company computers. Putting these policies in place will assist you in avoiding issues that can affect your network.

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Make Sure Your IT Specialists Are Trained to Handle Social Media Specific Issues

Once you’ve established an office policy for Social Media use, it will need to be enforced.  This means ongoing surveillance of online activities.  To accomplish this, invest in consulting, and antivirus protection via software and hardware.

Additionally, the company’s technical staff will need to be updated about current social-media security risks.

A Word on Hacking

All businesses and their social media accounts are potential targets. Any compromise of these tools could result in irreparable damage.  Fortunately, the items we’ve already discussed can help prevent a hacker from successfully breaking into your account.

Additionally, use strong passwords with unique alpha-numeric combinations.  These days to create the best possible login security, you need to use upper and lower-case letters, numbers, and accepted punctuation as allowed.

Once you have one password, don’t use it for multiple logins.  If a hacker manages to figure one account out, you’ll have given up the keys to the entire kingdom.

A Little Prevention Can Go A Long Way

The most important way to prevent harmful issues from social media use is to educated and even provide training for your employees.

Whether this is via a workshop, meeting or included in a section of the employee handbook, be sure your employees have the knowledge that can save your business’ social media accounts and their own from unnecessary attention and use.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

One is a lonely number…..And a broke one.

Never again feel you’re lacking the support or systems you’ll need to build a nice side-business…

“Do not be misled. Bad associations spoil useful habits.” -1 Corinthians

“Friends are like your backbone. They are always there when you need support.”

Environment matters BIG TIME in predicting your chances of success.

(And increasing your happiness along your journey!)

*Who you’re around most of the time.

(We don’t always have full control of this. Yet read on.)

*Where you work.
*Events you attend. (Or don’t.)

Want to greatly increase your odds of breaking through?

Improve your environment the best you can. Get around more people and systems that believe in you and will fully support you \
You deserve that.

Here’s a fast way you can start…

People offline, our friends and family, they don’t always understand what we do. They don’t always get our entrepreneurial drive.

They’d assume we just give up and be “normal” just like them. But don’t to it!

Online, you CAN have a group of good souls that’ll have your back.

Also, changing your environment from time to time… Going to an event. Working from a swanky hotel for a day or two, whatever inspires you!

That can work wonders.

However, just know, whatever your day to day is right now, working from a coffee shop or in the corner of a spare bedroom, you can 100% do this.

Just need to apply the system. By taking daily “imperfect” action.

Perfection doesn’t exist. It’s just another form of procrastination.

Just start. Go.

Your brain will figure it all out on the way. But it won’t know all the answers before you begin.

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What’s cool?

Matt, who’s system I work with, started in the tiny corner of his spare bedroom. He was able to start from nothing and built a multi-million dollar business.

He’s passionate about growing his biz and supporting his partners and friends.

That’s why, as soon as you’ve signed up, you’re getting access to our online support group on Facebook.

===> I see my environment breeds success! I’m ready for the support and systems I need to achieve total financial independence!

After you’ve logged-in and have started…

You’ll have the opportunity to join our Masterminds throughout the year.

Matt recently bought a resort in Costa Rica just so his partners can meet up and create better incomes and lifestyles together.

Talk about an amazing environment that will support your success!!

If you’re able to ever go, I’d strongly recommend it. You can ask your coach about it as you’re going through the 21 Step System.

Big ole’ takeaway today?

Environment. Matters.

Let it serve you. Not hold you down.

Believe in yourself. I sure do. 

Best,

Lisa Ashman

http://www.lisaashman-finance.com

http://www.lisaashman.com

Knowing the How’s and Why’s of Your Blog Posting Options

These days it seems like everyone has a blog.  whether it’s an outlet to type out our inner musings of the world today or to let people into a part of our lives we would have difficulty discussing out loud, there a never-ending number of reasons to start one.

If you own a small business, there are even more reasons to have one.  While there are a few that would argue as to whether blogs are still applicable with the surge of social media marketing platforms that have taken the world by storm, it’s believed by most that blogging can be an integral piece of your marketing plan.

In case you are still waiting to take the plunge into the web log world, some reasons to consider moving forward with your own blog are:

  • They are a great way to develop better relationships with your current customers
  • They will increase your SEO on sites like Google and Yelp.
  • They can position your brand as a perceived industry leader, even if you are just starting out.

Types of blog posts: Articles on your own blog, mini articles on a microblog, and articles on other peoples’ blogs.

What is a Microblog?

Microblogging is a combination of blogging and instant messaging. It allows users to create short messages to share with an audience online.  Two common microblogging platforms are Twitter and Tumblr.

Benefits of Microblogging to consider:

  • Your content will take less time to create.
  • It’s easier to post more frequently.
  • It’s perfect for disseminating urgent information to a large audience.
  • Ease of access through mobile apps.

How and Why You Should Consider Guest Blogging

Guest Blogging is basically creating an article for a blog that is not your own.  It’s a way to share your knowledge with others while simultaneously increasing traffic to your blog.  This also means you will need to plan on featuring posts from other bloggers in the future. Featuring guest posts will give your audience a new perspective on your industry as well as help freshen your content if you’ve gotten stuck in a rut.

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To get started, first decide what benefits you are looking to get from the process of guest blogging. This will assist you in finding businesses you may be interested in creating content for and give you an idea of which guest bloggers would be good to invite to post on your site later.

Research is essential to guest blogging, begin by asking yourself some questions:

  • Do the businesses you are looking at have a large number of active followers?
  • Do these followers regularly participate by posting comments or sharing?
  • Do these businesses also have a Facebook page and Twitter account where they share their blog posts?

Focus on finding bloggers within your niche and market industry. You should agree with what they have to say, their opinions should match your own. If they don’t this could lead to content issues later if their content doesn’t line up with your business, personality, or tone.

Be sure to promote your guest blog posts on your own social media accounts and on your own blog. This will bring more traffic back to your guest’s blog and their business.  It should become a habit to share your content, plus it’s a good way to say thank you to your host for publishing your guest post.

Overall, blogging in each form is a good way to widen your reach and bring more traffic to your own web presence.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Also don’t forget to visit my new business website @lisaashmaninc

Video Marketing deutsch- Das Erfolgsrezept von Video Marketing [Video]



Video Advertising deutsch – Das Erfolgsrezept von Video Advertising [Video]

Gute Gründe für Videomarketing.

Hallo Leute Daniel Hauber hier und Herzlich Willkommen zu “Das Erfolgsrezept Video Advertising”

Movies sind auch in meinen Augen die neuen Fotos. Vielleicht kennt Ihr alle das Drawback, ihr scrollt ewig nach langen Beiträgen und viele Unternehmer erkaufen sich die besten Plätze in sämtlichen Newsfeeds die aber complete langweilig sind.

Das sind meist ewig lange Texte auf die keiner mehr Bock hat.

Wie gesagt schauen sich heutzutage alle lieber ein Kurzes Video an, anstatt lange Texte oder Bilder zu lesen/sehen.

Videomarketing erklär-videos erstellen: leichter als ein bild malen!!!

Get began with our 5 video marketing ideas.

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Skype: parfumfriends

Bitte subscribe/ Abonniere uns 🙂 Wir würden uns sehr freuen!

Study 5 highly effective video marketing ideas and tips to offer your small business extra publicity, leads and gross sales.

Video Advertising

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SEO Link Building: Backlinks Still Effective? PBNs, Social Signals, Press Releases



search engine marketing Hyperlink Constructing – Do you continue to have to construct backlinks with a purpose to rank on web page 1 of Google. On this video, I speak concerning the fact of what’s required to rank on web page one in every of google, and a few 100% white hat methods to construct backlinks to your web site.

I consider again linking continues to be extremely necessary to good search engine optimization rankings… and on this video I reveal three highly effective backlinks for 2017: Together with backlinks that improve social alerts, press releases, and Personal blog networks!

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how to get on first page in google, search engine optimisation tips, create a better website SEO



we’re displaying golden guidelines to extend visitors to your web site by means of easy search engine marketing or search engine optimisation methods instruments and ideas.In case you are no already doing this and In the event you apply a few of these ideas, your visitors will improve quickly and with that comes extra publicity and extra enterprise. This isn’t rocket science, simply expertise find out how to make web sites higher, extra clear to Google and extra seen.
see article

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Content Marketing for Artists


On this hour-long webinar, we cowl what Content material Advertising is, how artists have a artistic benefit in on-line marketing, and my 10-step guidelines for profitable Content material Advertising.

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