Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

  • Awareness
  • Interest
  • Conversion
  • Loyalty
  • Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

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Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Safety Practices for Small Business Social Media Use

No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small.

What is still not readily known by many business owners and managers is that use of social media by companies and their employees can seriously compromise a businesses’ security.  Very often, when it comes to maintaining safety and security via social media, employees can end up being the biggest issue.

Whether it’s from posting on their personal page about things happening at work, or clicking on things they shouldn’t while using an office computer, employees can accidentally leak information or download mal-ware into your network without even realize they are doing it.

To help avoid the issues that can result in these seemingly small actions, here are some tips to assist you in keeping your business and your employees safe from social-media troubles, both at work and at home.

Advise Employees to Avoid Posting Info About Where They Work

Even though you can’t stop an employee from telling people where they work, explain that like giving out their home address and phone number online, revealing where they work can make it easy for people to find them and collect more info on their daily routine.

Employees should also be informed that associating the company with a personal account on questionable social networks could hurt the company and, by default, hurt the employee as well.

Keep Privacy Settings Updated

This is important on two fronts.  First, train your employees how to maintain their own accounts’ privacy settings, this will lessen the possibility of unauthorized info getting leaked.

On your businesses’ accounts, it’s likely you don’t know most of the followers you’ve cultivated.  Taking steps to secure those accounts as much as possible, with privacy settings that will work best for your company, will significantly add to your online security

Establish Work Place Use of Social Media

Most of us have done it, checked our Facebook page during lunch or a break.  Instead of trying to ban the use of social media on work computers, it may be better to create some policies on how to use it instead.

For instance, stating that visitation of these sites may only be made during breaks and that the use of apps like games, quizzes, or anything else that requires clicking on links, are prohibited on company computers. Putting these policies in place will assist you in avoiding issues that can affect your network.

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Make Sure Your IT Specialists Are Trained to Handle Social Media Specific Issues

Once you’ve established an office policy for Social Media use, it will need to be enforced.  This means ongoing surveillance of online activities.  To accomplish this, invest in consulting, and antivirus protection via software and hardware.

Additionally, the company’s technical staff will need to be updated about current social-media security risks.

A Word on Hacking

All businesses and their social media accounts are potential targets. Any compromise of these tools could result in irreparable damage.  Fortunately, the items we’ve already discussed can help prevent a hacker from successfully breaking into your account.

Additionally, use strong passwords with unique alpha-numeric combinations.  These days to create the best possible login security, you need to use upper and lower-case letters, numbers, and accepted punctuation as allowed.

Once you have one password, don’t use it for multiple logins.  If a hacker manages to figure one account out, you’ll have given up the keys to the entire kingdom.

A Little Prevention Can Go A Long Way

The most important way to prevent harmful issues from social media use is to educated and even provide training for your employees.

Whether this is via a workshop, meeting or included in a section of the employee handbook, be sure your employees have the knowledge that can save your business’ social media accounts and their own from unnecessary attention and use.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

One is a lonely number…..And a broke one.

Never again feel you’re lacking the support or systems you’ll need to build a nice side-business…

“Do not be misled. Bad associations spoil useful habits.” -1 Corinthians

“Friends are like your backbone. They are always there when you need support.”

Environment matters BIG TIME in predicting your chances of success.

(And increasing your happiness along your journey!)

*Who you’re around most of the time.

(We don’t always have full control of this. Yet read on.)

*Where you work.
*Events you attend. (Or don’t.)

Want to greatly increase your odds of breaking through?

Improve your environment the best you can. Get around more people and systems that believe in you and will fully support you \
You deserve that.

Here’s a fast way you can start…

People offline, our friends and family, they don’t always understand what we do. They don’t always get our entrepreneurial drive.

They’d assume we just give up and be “normal” just like them. But don’t to it!

Online, you CAN have a group of good souls that’ll have your back.

Also, changing your environment from time to time… Going to an event. Working from a swanky hotel for a day or two, whatever inspires you!

That can work wonders.

However, just know, whatever your day to day is right now, working from a coffee shop or in the corner of a spare bedroom, you can 100% do this.

Just need to apply the system. By taking daily “imperfect” action.

Perfection doesn’t exist. It’s just another form of procrastination.

Just start. Go.

Your brain will figure it all out on the way. But it won’t know all the answers before you begin.

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What’s cool?

Matt, who’s system I work with, started in the tiny corner of his spare bedroom. He was able to start from nothing and built a multi-million dollar business.

He’s passionate about growing his biz and supporting his partners and friends.

That’s why, as soon as you’ve signed up, you’re getting access to our online support group on Facebook.

===> I see my environment breeds success! I’m ready for the support and systems I need to achieve total financial independence!

After you’ve logged-in and have started…

You’ll have the opportunity to join our Masterminds throughout the year.

Matt recently bought a resort in Costa Rica just so his partners can meet up and create better incomes and lifestyles together.

Talk about an amazing environment that will support your success!!

If you’re able to ever go, I’d strongly recommend it. You can ask your coach about it as you’re going through the 21 Step System.

Big ole’ takeaway today?

Environment. Matters.

Let it serve you. Not hold you down.

Believe in yourself. I sure do. 

Best,

Lisa Ashman

http://www.lisaashman-finance.com

http://www.lisaashman.com

Video Marketing deutsch- Das Erfolgsrezept von Video Marketing [Video]



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Gute Gründe für Videomarketing.

Hallo Leute Daniel Hauber hier und Herzlich Willkommen zu “Das Erfolgsrezept Video Advertising”

Movies sind auch in meinen Augen die neuen Fotos. Vielleicht kennt Ihr alle das Drawback, ihr scrollt ewig nach langen Beiträgen und viele Unternehmer erkaufen sich die besten Plätze in sämtlichen Newsfeeds die aber complete langweilig sind.

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Study 5 highly effective video marketing ideas and tips to offer your small business extra publicity, leads and gross sales.

Video Advertising

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Content Marketing for Artists


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Video marketing tips for total noobs



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At Ahead Movies, our mojo is making movies for right now’s net — movies that ooze authenticity, maintain eyes to the top, and usher in outcomes. Our individuals? The shapers of the world. The upgraders of the established order. Those who cannot sleep at night time until their days are spent enhancing others’ lives. Come say hello at

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