Turn Key Business System

Hey there!

If you are a beginner in the online marketing business, there are 21 simple steps you must take to become a wealthy earner in this niche.

You can learn more about them when you watch this free video:

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http://turnkeybusinesssystem.com

Most Online Businesses vs. Turnkey Business System
MOST ONLINE BUSINESSES
Low Commission % (10-35%)
Low Ticket Sales
Low Commission/Sale (~$50)
Limited Affiliate Resources
Limited Product Suite
No Coach
No Training
Small Company
No History
TURNKEY BUSINESS SYSTEM
High Commission % (50%+)
High Ticket Sales
Up to $20,000/Sale
Extensive Resources
Dozens of Products/Programs
Personal Coach Included
Complete Training Area
Large, International Company
6 Years of History

How to Prioritize Your Time, Money, and Energy for the Best Results

Many people in this industry tend to over-complicate things with online marketing.

But it doesn’t have to be overwhelming or confusing at all…

You just need to get from point-A-to-point-B with the least resistance.

And the secret to success is to prioritize your time and your money.

Prioritize Your Time

You should get started every morning by performing the high-level, creative tasks that actually bring you money.

People have the most mental energy available first thing in the morning.

That’s when you should send out an email to your list – in the morning while you’re at your peak.

Here’s another piece of advice: DO NOT check your email in the morning…

I strongly advise against checking your email inbox first thing in the morning, because hen you start replying to emails and focusing on many different issues, it’s easy to get distracted and waste the most productive time of your day.

And before you know it, two or three hours have gone by, and you’ve wasted your peak mental state on something that doesn’t require that peak mental state.

Prioritize Your Money

As far as prioritizing your money, if you are brand new in business, you should invest your money into whatever will produce cash flow.

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The highest return-on-investment (ROI) you could possibly make is to put your money into acquiring new customers.

That’s why it is SO important to put some money into paid ads first, because that’s the best and quickest way to get sales now.

And if you want to get sales even faster, I have a great opportunity for you…

It’s called The Laptop Lifestyle System and it has paid regular people like you over $103 million in commissions.

The system was designed for normal people (like you), gives you a coach, and teaches you how to get leads online.

The company behind this system builds the websites, fulfills the products, and sells your leads into higher priced programs that you continue getting commissions on – for life.

And every time our phone team closes a sale, you could make BIG commissions of $1,250, $5,500, or $10,000 per sale… and sometimes more!

All you have to do is bring in the leads, which I do mostly through free social media, and this company does the rest for you.

You’re just one step away from changing your life and financial future forever.

Click here for all the details

Talk to you soon,

Lisa Ashman

Former Survivor Winner Reveals the Skills You Need to Win

I was just reading an article by former Survivor winner Austin McCarty, and he gave some great tips on what it takes to win.

He said: “First it takes skill. You must be smart, socially adept, and able-bodied to win. Then it takes the ability to harness those skills. Any Survivor fan knows that countless capable contestants have seen their torches snuffed due to poor thinking, massive social blunders, and/or key physical failures. It is here that some contestants—but not many—are eliminated.”

If you want to “survive” in your online business, there are three important skills you need:

Skill #1: The Ability to Sell

The most important skill you need is the ability to sell. This skill is number one. If you can’t sell, you’re going to have a hard time making any money online.

Most people don’t like to sell. But this is a universal principle—If you want to do well in business, you need to know how to sell.

To sell in business, you’re persuasively describing the benefits, and talking them into paying you for your products and/or services.

Skill #2: The Ability to Write Sales Copy

Copywriting is the ability to communicate in writing and persuade someone to take action.

Good copy raises the awareness of your product to your target market. It shows how your product stands out from all the other competition. It quickly grabs him and paints a vivid picture how your product makes his life better. And to overcome his objections, you guarantee he’ll be 100% satisfied—or his money back.

You should also try to write as if you were meeting someone for the first time. Pretend you have 30 seconds to talk your new friend into buying into your online marketing company. The write down what you would say to sell them.

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Skill #3: Hire the Right People

If you want to blow this up really big, there’s absolutely no way you’re ever going to do it on your own.

When you hire a few key people to create an effective team, it can have a dramatic effect on your organization’s growth.

Once you build up the right team, it will help you scale to doing millions of dollars per year, tens of millions, even over a hundred million dollars per year.

And if you’re a beginner, or a “rookie” in the online marketing business, there are 21 simple steps you need to take before you can become an online millionaire.

For example, 22-year-old Steven Bransfield used these 21 steps to go from zero to over a million in less than two years.

In fact, he just published a new video explaining step-by-step exactly how he did it.

Watch the free video HERE. 

Talk to you soon,

Lisa Ashman

“The 3 Secrets You Must Have to Profit and Scale Your Business”

Please register for The 3 Secrets You Must Have to Profit and Grow Your Business in 2018 on Nov 21, 2017 9:00 PM EST at:

https://attendee.gotowebinar.com/register/7865492056022738179

***********FREE WORKSHOP*********
On this webinar we will be giving away the 3 Secrets You Must Have to Profit and Scale your Business in 2018. We will be giving away some awesome bonuses at the end. You won’t want to miss this!

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After registering, you will receive a confirmation email containing information about joining the webinar. We are excited to see you there!

Online Marketing Myths You Probably Believe

Marketing online is already incredibly difficult. Sure, you have the entirety of the internet to appeal to, but it also means that you’re competing against countless other online marketers. The internet is a vast place and standing out against a sea of competitors isn’t an easy feat, but a successful online marketing campaign can easily bring you the customers you’re looking for.

Unfortunately, many marketers are far too misguided about what they think works and doesn’t work on the internet. Many marketers go barking up the wrong tree so to speak and end up wasting time and resources on fruitless endeavors. Here are just a few commonly held myths that end up hurting marketers:

Myth #1: We need to be on as many social media platforms as possible.

It’s true that you certainly want to get your message out to as many people as possible, but not all audiences equally deserve your attention. There are countless social media platforms to take advantage of–Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, etc.—but that doesn’t mean you need to use all of them.

Each social media platform has a different audience and those audiences are all interested in different things. Do you think a company like Tastemade that markets by making cooking videos would have as much success on LinkedIn as they do on Facebook? Would a company for elderly people like Life Alert want to market on Snapchat where 71% of its members are under 34?

Rather than trying to spread yourself thin, choose the most ideal platforms and focus your efforts there. You can expand your marketing efforts when you can acquire more overhead, but it’s best to play to your strengths while still starting out.

Myth #2: My company needs to be #1 on SEO results for important keywords.

SEO can be a difficult game to play and it’s never easy to get to the top of a Google search for popular keywords. For example, if you are running a shoe store, it would be very nice to be the first result when someone types “shoes” into Google.

However, it might be more beneficial and realistic to aim for mastering long tail keywords—that is longer and more specific phrases. Long tail keywords make up 70% of Google searches and generally indicate that a consumer is more willing to convert and purchase than a short tail generic search.

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For example, “shoes” is a short tail keyword that might be used for someone who’s simply browsing the internet while someone who uses long tail keywords like “black dress shoes,” “good running shoes,” “cheap sneakers,” or “sandals for summer” are probably ready to buy.

Myth #3: This other company is doing it, so, why can’t we?

It’s tempting to look at successful companies and try and imitate what they’re doing. Sometimes it works such as when Instagram copies Snapchat’s story features and ended up beating Snapchat at their own game. However, this isn’t always the case.

Take the example of the Amazon Fire Phone: Amazon’s short-lived attempt at entering the smartphone market. The phone’s multiple flaws and inability to stand up to Samsung or Apple means that its obituary was written rather quickly. On the other hand, Amazon has been instrumental in killing Borders and has companies like Sears, Macy’s, and Best Buy on the ropes.

The takeaway is that what works for one company doesn’t work for everyone else. If it did, every company would be doing the same thing. You have a different audience, different brand, different mission, and a different set of values. Find your own unique voice.

Myth #4: Email is dead. Long live the new social media king.

Social media might be the new big thing, but don’t count out email just yet. Believe it or not, a study from McKinsey & Company found that companies acquire new customers via email 40 times more than they do on Facebook and Twitter combined.  The study also found that 91% of consumers check their email every day, make purchases three times more often via email than via social media, and that they order 17% more when ordering via email.

Clearly, there is a lot of misinformation in the air as to how online marketing should be done. Knowing what works and what doesn’t work can mean the difference between life and death for your company. For more handy internet marketing tips, check out my done-for-you system.

What Is People-Based Marketing?

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people. However, everyone is unique and therefore has unique needs. What is relevant to one person might not be relevant to the next. It’s hard to be that brand that appeals to everyone since each person is so different. This is where people-based marketing comes in.

What It Is

 People-based marketing represents the original promise of digital and internet marketing; it allows you to replace your broadcast with personalized messages and experiences that the consumer wants to see. It allows brands to establish a marketing system centred around the individual consumer and utilize plenty of data to track that person’s behaviour and spending habits. People-based marketing strategies revolve around the consumer and all marketing efforts are aligned to fit their needs.

One company that utilizes people-based marketing very well is Spotify. Users stream music for several hours a day, often depending on their mood. Listening habits change when the user is relaxing, driving, or exercising and Spotify tracks all this data.

Spotify’s algorithms help create customized and personalized experiences for its users. It will recommend new releases that the listener might enjoy, create personalized playlists based on listening habits, and even remind users of music that they haven’t listened to in a while. These features make users feel like Spotify is tuned into their specific wants and needs.

The best way to utilize a people-based marketing strategy is by paying attention to the three main elements:

Identification

 This is the first and most important part of people-based marketing. Without any identification, everyone you’re trying to target might as well be a nameless and faceless person.

Cookies used to be the main method of tracking internet users, but this method is slowly becoming outdated. More people are using multiple devices, especially smartphones, to connect to the internet and much of this information cannot be tracked using cookies.

One of the main ways to identify people is with deterministic targeting which targets users based on accounts and email addresses. For example, Amazon can track what someone doing whether they’re using a desktop browser, mobile app, Kindle, or Alexa since it requires them to use the same account for all platforms.

Another strategy is called probabilistic targeting which uses data analysis to link devices based on things like location and IP addresses. For example, if a computer and a smartphone are both connected to the same home Wi-Fi address, it’s a possibility that both devices are owned by the same person.

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Data

You want to find out the most you can about your consumer by collecting data. You can use identifiers such as email addresses to dig up all sorts of information about their habits. This includes, but isn’t limited to, what devices they use, what they like and share on social media, who they follow on social media, what they’ve purchased, what product reviews they’re read or written, which products they’ve looked at, and how often they spend.

Automation

 Lastly, automation is what will make your life easier. You probably have received several automated marketing emails in your life, many of which were tailored to your personal needs. Common automated emails you might’ve received are:

  • Telling you events or products you might be interested in based on your history
  • Telling you that your shopping cart isn’t empty
  • Telling you when an item is restocked
  • Asking you if the product arrived on time
  • Asking you if the product was in satisfactory condition
  • Asking you how much you liked the product
  • Asking you to leave a review

Conclusion

 People-based marketing is the future of marketing. You should strive to aim for individuals rather than masses for a more effective marketing strategy.

One easy way to do this is to use an identity resolution service like LiveRamp IdentityLink which helps identify consumers and track their habits. You should also utilize digital marketing platforms to keep a database of consumers and track their unique habits.

It’s not a stretch to say that people-based marketing can completely transform how your company reaches out to consumers and makes sales. If you’d like more access to invaluable marketing strategies, check out my done-for-you system.

For more information and free consultation please schedule a time. You may reach my office at 585-304-0589.

Bait and switch offers in internet marketing…

By far, the number one complaint I hear from people online is they get pummeled with different make-money-online
offers which promise the world for free… only to be disappointed when they ask for payment at the end.

I saw one of these myself the other day. It said, ‘no credit card required’ right there on the sales page, and then at the end lo and behold, an order form appeared for $197.

Now don’t get me wrong. I have no problem with paying for good training, but when they outright lie about it being free, I get annoyed.

It does promise a lot, but it delivers. At the end you can get started for free, as long as you meet the qualification requirements.

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They are not hard to meet; you just need to be willing to invest at least 30 minutes a day into the training, work with your personally
assigned coach, and take this training seriously.

I’d estimate that at least 75% of people reading this right now will qualify. To find out if you’re one of them, go here and watch

Why Your Mailing List Is Your Most Powerful Online Marketing Tool

The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about to check out your cart.

This is the real power of email marketing, which many online business owners might underestimate as a powerful lead generating and conversion force. The idea of being an online business does not negate the need to connect with individuals, and emails provide a convenient and also effecitve way to accomplish that. This means that if nothing else, when visitors come to your site, this is the one piece of information you want to ask them to leave with you before they go.

A large following on twitter or Facebook and other social media platforms will never guarantee you the levels of conversion and profitable traffic that email will. In fact, if you get on to platforms like LinkedIn, which has millions of business contacts and prospects, you can get information  which will springboard you into making connections and grow your business to proportions you never thought possible.

The Benefits of Email Marketing

  1. Email marketing provides you with a direct and safe way to interact with customers, and present the offerings of your business to them. The awesome thing is that you get to control the frequency of your emails and also personalize them for your audience.
  2. Research has shown that return on investment rates produced as a result of email interactions, are the greatest you will ever receive, than from any other marketing method you use. This means that your company really needs to go all out in terms of collecting email information from prospective clients, and on members in your target groups to really get in on this cash cow.
  3. In additon to desktop users, you can reach a wider number of prospects who view emails on their mobile devices. This further increases your scope to make connections, which means that your business will have to consider formatting these emails to be displayed attractively on smaller mobile screens, not just desktops. Don’t run the risk of having your valuable messages deleted because they don’t display well on a mobile screen, so cover all the bases, and don’t let this be a cause for loss of revenue.
  4. All you need is an interest catching subject line to encourage your reader’s further interest i n exploring the message. You may also chose not to make your message too lengthy. Keeping it simple may be very appealing especially to busy people and also appear more personal.
  5. You can easily combine the your email marketing efforts with social media marketing, by using videos for example, in the body of your email, which can then easily be shared on social media platforms to greatly increase the scope of your reach.

 How To Get Your Hands On Mailing Lists

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You can acquire email subscriber lists through the database that you have created on your own website. Additonally, you can reach out to mailing list brokers who will provide you with targeted lists, based on your specifications, for a fee. Alternatively, you can get this information through public records,although it may not be as profitable for you as your own company list or a puchased targeted listing.

If you feel that you need additional help in generating profitable leads, just click on this done-for-you system link, where you will find out more about effective lead generation strategies.

 

Safety Practices for Small Business Social Media Use

No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small.

What is still not readily known by many business owners and managers is that use of social media by companies and their employees can seriously compromise a businesses’ security.  Very often, when it comes to maintaining safety and security via social media, employees can end up being the biggest issue.

Whether it’s from posting on their personal page about things happening at work, or clicking on things they shouldn’t while using an office computer, employees can accidentally leak information or download mal-ware into your network without even realize they are doing it.

To help avoid the issues that can result in these seemingly small actions, here are some tips to assist you in keeping your business and your employees safe from social-media troubles, both at work and at home.

Advise Employees to Avoid Posting Info About Where They Work

Even though you can’t stop an employee from telling people where they work, explain that like giving out their home address and phone number online, revealing where they work can make it easy for people to find them and collect more info on their daily routine.

Employees should also be informed that associating the company with a personal account on questionable social networks could hurt the company and, by default, hurt the employee as well.

Keep Privacy Settings Updated

This is important on two fronts.  First, train your employees how to maintain their own accounts’ privacy settings, this will lessen the possibility of unauthorized info getting leaked.

On your businesses’ accounts, it’s likely you don’t know most of the followers you’ve cultivated.  Taking steps to secure those accounts as much as possible, with privacy settings that will work best for your company, will significantly add to your online security

Establish Work Place Use of Social Media

Most of us have done it, checked our Facebook page during lunch or a break.  Instead of trying to ban the use of social media on work computers, it may be better to create some policies on how to use it instead.

For instance, stating that visitation of these sites may only be made during breaks and that the use of apps like games, quizzes, or anything else that requires clicking on links, are prohibited on company computers. Putting these policies in place will assist you in avoiding issues that can affect your network.

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Make Sure Your IT Specialists Are Trained to Handle Social Media Specific Issues

Once you’ve established an office policy for Social Media use, it will need to be enforced.  This means ongoing surveillance of online activities.  To accomplish this, invest in consulting, and antivirus protection via software and hardware.

Additionally, the company’s technical staff will need to be updated about current social-media security risks.

A Word on Hacking

All businesses and their social media accounts are potential targets. Any compromise of these tools could result in irreparable damage.  Fortunately, the items we’ve already discussed can help prevent a hacker from successfully breaking into your account.

Additionally, use strong passwords with unique alpha-numeric combinations.  These days to create the best possible login security, you need to use upper and lower-case letters, numbers, and accepted punctuation as allowed.

Once you have one password, don’t use it for multiple logins.  If a hacker manages to figure one account out, you’ll have given up the keys to the entire kingdom.

A Little Prevention Can Go A Long Way

The most important way to prevent harmful issues from social media use is to educated and even provide training for your employees.

Whether this is via a workshop, meeting or included in a section of the employee handbook, be sure your employees have the knowledge that can save your business’ social media accounts and their own from unnecessary attention and use.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Choosing the Most Effective Social Media Posting Times

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, and so on.

Fortunately, there is a light at the end of the tunnel, thanks to CoSchedule.  In their great wisdom, they have put together information from a variety of reports to provide you with the last word in Social Media Post schedules.

We learned in school that there are 4 time zones in the U.S. So, with clients spread from sea to shining sea, what are the best times to post on the various social media platforms?

To decide this, we need to take into consideration where most of these clients are living.  According to Census records, 80% of those people living in the United States are found in the Eastern and Central time zones.  It would make sense, then, to focus our schedules on time as it is followed in those locations.

Facebook

As the platform that brought social media into the spotlight and taught us a new way to communicate and market ourselves and our businesses, it’s still the first account most new businesses, and 13-year olds, open when getting started in the Social Media universe.

Best Days: Sunday, Thursday, Friday, and Saturday
Best Times: 9 am, 1 pm, and 3 pm

Notes:  Posting at 1 pm gets you the most shares while posting at 3 pm will get you the most clicks.

 

Twitter

Best Day:  Wednesday
Best Times: Noon, 3 pm, 5 pm and 6 pm

Notes: Wednesday about Noon and between 5-6 are the peak moments of an employee’s break times.  Also, Twitter users are 181% more likely to be on their account during the commute home. Hopefully, for the rest of us, this refers to carpoolers who are not in the driver’s seat.

LinkedIn

Best Days: Tuesday, Wednesday, Thursday
Best Times: 7-8am, Noon, and 5-6pm

Notes:  Business people are most likely to peruse LinkedIn in the morning, in the same manner many (used to) peruse the paper.  Also, even though LinkedIn is geared more for the business market, the best time to post is still before or after work.

Pinterest

Best Days: Weekends (Saturday and Sunday)
Best Times: 2 pm, 9 pm, and 2 am

Notes:  The best window for posting is Saturday nights between 8-11pm. The worst time is during business hours.

Instagram

Best Days: Monday and Thursday
Best Times: 2am, 8-9am, 5pm

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Notes:  Avoid posting between 3 pm and 4 pm.  Posting a video at 9 pm can get you 34% more interactions.

Google+

Best Day:  Wednesday
Best Time: 9am, 11am, 12-1pm

Notes: 90% of people on Google+ are lurkers, people who are just looking and not wanting or perhaps not ready to engage with the content or a call to action.

Additional Notes for Each Platform

Facebook: Widely used both via mobile and stationary devices, at home and at work.

Twitter: Audience dependent, as Facebook is also. Often set up as an RSS feed and visited during commutes, breaks and other down times.

Pinterest:  Used mostly in the evenings after work and on the weekends during a viewer’s free time.

LinkedIn:  Designed for the professional world, viewers use it during work hours and in the mornings.

Google+:  Targets professionals in a similar manner to LinkedIn

Instagram: Designed for the mobile platform and therefore used at any time.

So, a special thank you goes out to CoSchedule for their tireless efforts to make scheduling social media posts across all platforms as easy as pie.  For this and more information on their services, visit them at Coschedule.com.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.