The Reason Your Online Business is Small…

What do we want?

“More leads! And more sales!”

“When do we want it?”

(I’m sure you know the answer to that last question: Now!!”)

Listen, I hope this doesn’t sound obnoxious. I am going to make a bet. Here it is: when you started your online business, your dream wasn’t to make an extra $50 or $100 a month, right?

On the other hand, I know way too many people who have been doing online marketing for six months—even a year—who wish they could make $50 or $100 (or anything) a month.

So, why aren’t they? And why aren’t you making as much as you know is possible?

The answer might sting a little. Get ready…

You’ve been lied to.

Yes.

I’d estimate that half of everything you’ve been told about how to make money online is wrong. Okay, maybe it was right once. But the Internet changes. What worked two years ago doesn’t work today.

And if you’ve started an online business based on outdated or wrong information, it’s going to show in your results (or lack of them).

Wrong or bad information = No results, poor results, and general struggle.

Right or true information = Good results and a stress-free, growing business.

MOBE’s Home Business Summit is the source of right information for new or struggling online marketers.

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The purpose of the Home Business Summit is to show people that they can make $5,000 to $10,000 a month online this year.

At the Home Business Summit:

  • You will find out the exact steps you need to take.
  • You will find out how to do each of them.
  • You will know by the end of the third day that you can do these things.
  • You will know—without a doubt—that you can make $100,000 with your online business this year. No confusion. Complete confidence.

Y’see, when you know what you’re doing, you take action. Right action brings right results. You’ll get your first sale fast. When you see that cash in your bank account, you’ll know your online business is real. And you’ll know what to do to keep the sales coming.

So let me ask you again:

“What do we want?”

“When do we want it?”

If you’re not doing $5,000 to $10,000 every month, register for the Home Business Summit and start making it now.

GUARANTEE: If, at the end of the third day, you’re not absolutely confident that you can do what it takes to put an extra $5,000 or $10,000 in your bank account every month…MOBE will refund the price of your admission to the Home Business Summit. Just ask a MOBE staffer at the event.

You’ve got nothing to lose.

Secure your place at the Home Business Summit. Register now.

Regards,

___________

P.S. MOBE takes 100% of the risk on this. You risk nothing. Who else in the online business world gives that kind of guarantee? (The answer is “nobody.”)

So register now and we’ll see you there.

How to Sell more with Content Marketing

All businesses strive to increase their profit margin using various marketing strategies. Content marketing is one tactic used to improve your company’s revenue. Many advertisers overlook this form of marketing because they don’t understand its full potential. Let’s take a look at how content marketing can help your business grow and become a leader in your industry.

Advertisers use content marketing to attract new customers to a brand. You can use this form of marketing on your company’s website to transform it into a hub filled with valuable information. This content could include weekly blogs or articles featuring exciting topics, all related to what your company is selling.

When you use content marketing on your website, look forward to adding many more pages. You will be using more keywords and phrases, and you will have more interesting links to add to social media. Your updated content will also provide you with a reason to send out an email to your customers. That will help you to strike up a conversation with members of your target audience as you also build up your brand’s credibility.

Did you know that content marketing could also promote your customer lifetime value? While content marketing is helpful when it comes to attracting more customers, gaining more prospects is never an easy task. Therefore, you should think about other routes to take to increase your revenue that doesn’t require you to expand your target audience. To do this, you will need to increase the value of your current customers.

When you use content marketing, you are consistently putting out new information that will help you reach out to your customers as often as you can. You always want to bring your most popular products or services back to the front burner when it comes to your frequent customers. They are the consumers who help keep you in business, those who stay loyal to your brand for many years.

But there are also customers who may stay loyal, yet only purchase from your company once or twice per year. These are the people that require your focus and attention. Content marketing can help inspire them to eliminate the lag time between their purchases.

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There are times when a consumer may be in need of a product you sell, but it gets pushed aside to a later date. Sending out an email or adding relevant content to your website can help to reduce the amount of time between their purchases and increase your profits.

Many people say that the best form of advertising is word-of-mouth. And in most cases, that’s very true. If you want your customers talking to their close friends, co-workers and family members about your brand, then you need to provide them with exciting to discuss. That means you need to come up with content that they will love and want to share with others.

To be more proactive with your word-of-mouth advertising efforts, you should try publishing something extraordinary and relatable  to your customers. Look into everyday problems that your products or services can solve. Then send out a notification to your customers and ask them to share the content with others who they feel would enjoy it.

Did you know that you can use content marketing in such a way that it will help you cut down on your expenses as a business owner? With the right strategy, you can decrease the number of hours your customer support team members work, saving you money. That proves that your company profits are not just tied to the revenue you make, but also your overall company expenses.

Once you begin using more content marketing on your website, on social media, and in newsletter emails to your customers, you will quickly see how beneficial this marketing tactic can be. Content marketing allows you and your sales team to deliver quality leads that take less time to create.

We hope you have enjoyed this video about how content marketing can help your business grow. If you would like to learn more about various marketing strategies and new techniques available to you, be sure to click the Subscribe button. By doing so, we will notify you of any new videos we upload to our channel.

Online Marketing Myths You Probably Believe

Marketing online is already incredibly difficult. Sure, you have the entirety of the internet to appeal to, but it also means that you’re competing against countless other online marketers. The internet is a vast place and standing out against a sea of competitors isn’t an easy feat, but a successful online marketing campaign can easily bring you the customers you’re looking for.

Unfortunately, many marketers are far too misguided about what they think works and doesn’t work on the internet. Many marketers go barking up the wrong tree so to speak and end up wasting time and resources on fruitless endeavors. Here are just a few commonly held myths that end up hurting marketers:

Myth #1: We need to be on as many social media platforms as possible.

It’s true that you certainly want to get your message out to as many people as possible, but not all audiences equally deserve your attention. There are countless social media platforms to take advantage of–Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, etc.—but that doesn’t mean you need to use all of them.

Each social media platform has a different audience and those audiences are all interested in different things. Do you think a company like Tastemade that markets by making cooking videos would have as much success on LinkedIn as they do on Facebook? Would a company for elderly people like Life Alert want to market on Snapchat where 71% of its members are under 34?

Rather than trying to spread yourself thin, choose the most ideal platforms and focus your efforts there. You can expand your marketing efforts when you can acquire more overhead, but it’s best to play to your strengths while still starting out.

Myth #2: My company needs to be #1 on SEO results for important keywords.

SEO can be a difficult game to play and it’s never easy to get to the top of a Google search for popular keywords. For example, if you are running a shoe store, it would be very nice to be the first result when someone types “shoes” into Google.

However, it might be more beneficial and realistic to aim for mastering long tail keywords—that is longer and more specific phrases. Long tail keywords make up 70% of Google searches and generally indicate that a consumer is more willing to convert and purchase than a short tail generic search.

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For example, “shoes” is a short tail keyword that might be used for someone who’s simply browsing the internet while someone who uses long tail keywords like “black dress shoes,” “good running shoes,” “cheap sneakers,” or “sandals for summer” are probably ready to buy.

Myth #3: This other company is doing it, so, why can’t we?

It’s tempting to look at successful companies and try and imitate what they’re doing. Sometimes it works such as when Instagram copies Snapchat’s story features and ended up beating Snapchat at their own game. However, this isn’t always the case.

Take the example of the Amazon Fire Phone: Amazon’s short-lived attempt at entering the smartphone market. The phone’s multiple flaws and inability to stand up to Samsung or Apple means that its obituary was written rather quickly. On the other hand, Amazon has been instrumental in killing Borders and has companies like Sears, Macy’s, and Best Buy on the ropes.

The takeaway is that what works for one company doesn’t work for everyone else. If it did, every company would be doing the same thing. You have a different audience, different brand, different mission, and a different set of values. Find your own unique voice.

Myth #4: Email is dead. Long live the new social media king.

Social media might be the new big thing, but don’t count out email just yet. Believe it or not, a study from McKinsey & Company found that companies acquire new customers via email 40 times more than they do on Facebook and Twitter combined.  The study also found that 91% of consumers check their email every day, make purchases three times more often via email than via social media, and that they order 17% more when ordering via email.

Clearly, there is a lot of misinformation in the air as to how online marketing should be done. Knowing what works and what doesn’t work can mean the difference between life and death for your company. For more handy internet marketing tips, check out my done-for-you system.

What Smartwatches Mean for Email Marketing Campaigns

Both Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email.

While smartphones have brought users conveniences like Google at their fingertips, interactive messaging features, and social media apps on the go, smartwatches are on their way to doing the same thing. No need to pull out your phone when you can check your messages the same way you check the time.

Since their introduction to the market, Apple has sold over 13 million of their Apple watches. As these watches begin to penetrate mobile technology, let’s take a closer look at how that will impact email marketing campaigns.

Smaller interface means a shorter subject line

Email marketers should prioritize short, concise subject lines to make their content quick to read and easy to digest. Research on unique subject lines revealed that three-word subject lines have the highest engagement, but seven-word subject lines are most common.

Word choice is extremely important given you only get a few. When drafting a subject line, stay away from these trigger words that ranked low on engagement rate:

  • Free, help, reminder—triggers spam filters and users often associate these emails with bombarding, repetitive messages
  • Tired internet slang such as bae, fleek, ftw—rank low on open rates because they are mistaken for text messages
  • FWD: and RE: lead to a sense of deceptive familiarity and are reminiscent of chain emails – too long!

Links, hashtags, and graphics could be in trouble

Subject lines accompanied by long URLs and hashtags have less than 10% engagement. URLs and hashtags also take up valuable space in an already small screen.

Email marketers should focus on a strong call-to-action in the email body. Just as the subject line, call-to-action statements should be clear, concise, and to the point.

Without optimizing your emails, images and gifs will either not load or not appear to be the right size on a smartwatch screen. Unless you’ve tested your images and are certain they will function correctly, it’s best to forgo them.

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The Apple Watch doesn’t automatically download images when it is opened, so email marketers need to prepare alternative ways to engage with their readers. Include the graphics, but switch to HTML if you haven’t already to take advantage of the tag for email images.

Clean, easy to read emails

As with certain images and graphics, there are email templates that will cause issues for smartwatch users. Most email templates are designed for desktops and laptops with HTML widths of about 600 pixels.

Email templates are often too wide for most smartphones, so it goes without saying how this would taint the viewing experience on a smartphone. These inconsistencies could also prevent horizontal scrolling.

Email marketers should consider that confined space that smartwatches have and adapt their email template to a single column format or plain text. This format is easy-to-read and doesn’t require horizontal scrolling.

Think about the face of a smartwatch and the size of your index finger. If buttons and hyperlinks are too small, there’s a possibility that you could open the wrong thing. It’s not long before a user will close an email in frustration and forget what they were going to click on entirely.

With a strong call-to-action, email marketers should consider designing action buttons that are easily accessible. Buttons should be large, visible, and easy to tap on a smartwatch screen.

Email campaigns will take a little more thinking to reach smartwatch users correctly and effectively. Now that you know how smartwatches will affect your marketing display and open rates, keeping the user experience in mind is crucial.

Your customers read your emails on a variety of devices. Click here for my done-for-you system to learn more strategies about creating a successful email marketing campaign, regardless of the device.

2,000 customers Vs. 10 customers

Why 99% of online marketers stay poor…
How to guide for generating high ticket commissions….My goal was to get to $10,000 / month…
Hey,
So I wanted to talk to you today about marketing high ticket
programs online…
When I started in internet marketing, the first thing I learned
was affiliate marketing.
Affiliate marketing is where you can promote someone elses
product or service, and, you get paid a commission when that
person buys.
What I loved about the business model was that it didn’t require
that i have my own website, product, merchant accounts, or
any of that stuff.
All I had to do, was go and place ads.  any time someone
bought, I would get paid.
So I started off promoting low ticket items like ebooks.
The problem was… they paid out low commissions.  Lets
say the ebook was $10, and I got a 50% commission, I would
only make $5.
My goal was to get to $10,000 / month.
And I realized that I would need to get 2,000 customers a
month!!!
That’s about 500 per week, or, about 80 / day.
That’s a lot of work.
I then had the epiphany that if i was to instead promote programs
that paid out bigger commissions – at $1,000 / transaction, I could
reach my goal MUCH faster.
I would only need to be able to find just 10 customers a month.
What do you think is harder?  Finding 2000 customers, or finding 10?
Exactly.
So, I started looking around at different affiliate programs.
And thats when I came across MTTB…
With MTTB, they actually paid out $1,250 right up to $10,000 / transaction.

When I first heard about it, I was fascinated.

But I was also very, very skeptical.  I’d never heard of a program
that paid such big commissions – it sounded too good to be true.
So I bought it for $49, knowing that if it didn’t work out, I could get
a full refund.
Within 8 hours, my MTTB phone coach was calling me back, and ready to get me started.
They opened up Step 1 of the program, and started explaining how the business model worked.
Every 2 days, my coach touched base with me, and made sure that I understood what I was learning.
So that’s how I now know that the program is legitimate.
Anyway, this week I’m looking to work with 3 clients 1-on-1, and help get them started with the same coaching program.
After paying the application fee, do me a favor and reply back to this email and let me know you’re ready to begin.
Talk soon,
Lisa Ashman
585-545-8327

 

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Shares Don’t Equal Successful Content

Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case.

While, yes, good content gets shared, shares aren’t the only indicator of powerful content and engagement. There are a whole slew of other factors that influence the power of your content on social media.

Ideally, your content gains both shares and links. That makes your content valuable and boosts your authority on search engines and social networks. This is called amplification.

A good amplification strategy makes the difference between a good digital marketer and a great digital marketer. This article will help you develop the tools to create a great amplification strategy to take your content to the next level.

Why have an amplification strategy

 Having a good amplification strategy means that your content will be seen by a large number of people who will perform the action you want them to. Social platform shares don’t mean anything unless people are performing the type of engagement with your content that you want.

Now it takes more than just publishing your content to get people to react to it and act on it. You have to have an amplification strategy to take it to the next level. A good amplification strategy will get your content to the right people at the right time who will perform the right action with it.

A social sharing doesn’t equal amplification strategy

 If you want to build an amplification strategy, you need to go beyond social shares. Social platforms are powerful discovery tools but their amplification strategy benefits are minimal. There are too many amplification limitations to social sharing to make it a proper amplification strategy.

This is because, more often than not, shared links aren’t clicked, shared content is frequently not read by the sharer, social shares have a short shelf life, and sharing goes down after a few days. This makes social sharing minimally beneficial when it comes to amplification. Sure, it can work sometimes, but it often doesn’t work.

Lots of shares doesn’t mean lots of likes

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 People share and like content for different reasons. For example, people share content when they find something entertaining, when they want to foster a personal relationship, when they want to show that they support a cause, when they want to share helpful content, and when they want to show that they are part of the tribe.

People like content when they view it as an authority, they support the content, the content is unlikely to change, and/or the content serves as a helpful guide. Something is shared and liked when the content is valuable and helpful. That’s the area you want your content to live.

Getting shares and likes

 

There are a few ways that you can get your content to get shares and likes:

  • Answer a common question that people have regarding your area of expertise
  • State strong and/or controversial opinions
  • Post original research and data you have collected yourself
  • Develop a real amplification strategy

That last point is where you, as a digital marketer, need to focus. You need to develop an amplification strategy and here is how you do it.

Developing an amplification strategy

 A good amplification strategy uses five main tactics: manual promotion, target mailings, influencer advocacy, link building and SEO, and paid promotion. Each of these tactics helps you build a real amplification strategy.

Each business uses these differently, so it is best to get together with your web and marketing team and come up with a way to make all those tactics work for you.

If you are looking for a way to build and amplification strategy for your business, take a look at my done-for-you system today.

The Most Important 2017 Social Media Trends

Marketers must constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful.The landscape of social media is constantly changing. New platforms pop up almost every day and the algorithms of existing platforms usually change just as you have gotten the hang of the first platform.Staying abreast of social media trends can mean that you either have a successful social media year or a bad year. Here are the most important trends to look out for in 2017.

Live video content

 Last year, Facebook and Twitter launched their live video content services and about half of all marketers indicated that live video would be a major part of their social media plan in 2017.To make live video work for you, consider which social media platform your customers used the most frequently. The platform where you get the most engagement is where you will have the most success with live video.When you plan a live stream, make sure that you are streaming content that your audience will care about. Some good examples are big company-wide events where you’re releasing new products or announcing new initiatives, question and answer sessions with your customers or with high-level executives, and/or product demonstrations.It is important to not haphazardly throw together live video content. Your customers expect top-notch content and you must deliver that with your live streams as well.

Messaging apps are the new customer service tools

 If you haven’t noticed already, many of your customers reach out to you on social media before they call or email you. Social media and the messaging services attached to social media platforms have quickly become an invaluable customer service tool.People prefer when they can chat with a customer service representative one on one and don’t have to wait on hold or be bounced around from representative to representative.Meet your customers where they are. Start to train your customer service representatives in social media. Consider investing in a social media management tool that makes customer service easy. Once you start making this change, your customers will become happier and more responsive to your customer service efforts.

Mobile advertising will become significantly more competitive

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Marketing on mobile devices shot up in the last few years. Once people started browsing the web and social media with their phones instead of their laptops or desktops, mobile ads started to become more and more important.If you were one of the few brands that were early adopters of mobile advertising, good for you! But sadly, there’s some bad news for you in 2017. Mobile advertising is going to get increasingly more competitive as more and more brands start to move from desktop ads to mobile ads.The mobile ad marketplace is going to get crowded fast and that is going to make it competitive. Advertisers should be prepared to up the quality of their content and add more money to their mobile ad budget.

While Facebook and Twitter are still going to command a lot of the mobile ad space, Instagram and Snapchat are going to start to become more and more important. People are responding to ads on Instagram faster and better than was anticipated, so Instagram optimized ads are going to be important.

The bottom line with mobile advertising is, companies need to take a hard look at their mobile ad spend and the mobile optimization of their website if they are going to compete. If you don’t have a mobile-optimized site, get on it ASAP as it could take you down this year.

If you want to learn more about social media trends of 2017, take a look at my done-for-you system today.