Business Marketing with an Instagram Photo Contest

An Instagram photo contest is a great way to promote your business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.

But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide on getting the most out of a photo contest, should you choose to do so.

Target Your Market

Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.

Team Up

Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.

Avoid Confusion

Make sure your rules for entering and participating in your photo contest are clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on number of entries.

Call to Action

Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, they will join and tag more friends.


Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

Declare a Winner

When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as well.

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.

Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your next photo contest. For more tips, check out DFY’s lead generation system

How to Sell more with Content Marketing

All businesses strive to increase their profit margin using various marketing strategies. Content marketing is one tactic used to improve your company’s revenue. Many advertisers overlook this form of marketing because they don’t understand its full potential. Let’s take a look at how content marketing can help your business grow and become a leader in your industry.

Advertisers use content marketing to attract new customers to a brand. You can use this form of marketing on your company’s website to transform it into a hub filled with valuable information. This content could include weekly blogs or articles featuring exciting topics, all related to what your company is selling.

When you use content marketing on your website, look forward to adding many more pages. You will be using more keywords and phrases, and you will have more interesting links to add to social media. Your updated content will also provide you with a reason to send out an email to your customers. That will help you to strike up a conversation with members of your target audience as you also build up your brand’s credibility.

Did you know that content marketing could also promote your customer lifetime value? While content marketing is helpful when it comes to attracting more customers, gaining more prospects is never an easy task. Therefore, you should think about other routes to take to increase your revenue that doesn’t require you to expand your target audience. To do this, you will need to increase the value of your current customers.

When you use content marketing, you are consistently putting out new information that will help you reach out to your customers as often as you can. You always want to bring your most popular products or services back to the front burner when it comes to your frequent customers. They are the consumers who help keep you in business, those who stay loyal to your brand for many years.

But there are also customers who may stay loyal, yet only purchase from your company once or twice per year. These are the people that require your focus and attention. Content marketing can help inspire them to eliminate the lag time between their purchases.


There are times when a consumer may be in need of a product you sell, but it gets pushed aside to a later date. Sending out an email or adding relevant content to your website can help to reduce the amount of time between their purchases and increase your profits.

Many people say that the best form of advertising is word-of-mouth. And in most cases, that’s very true. If you want your customers talking to their close friends, co-workers and family members about your brand, then you need to provide them with exciting to discuss. That means you need to come up with content that they will love and want to share with others.

To be more proactive with your word-of-mouth advertising efforts, you should try publishing something extraordinary and relatable  to your customers. Look into everyday problems that your products or services can solve. Then send out a notification to your customers and ask them to share the content with others who they feel would enjoy it.

Did you know that you can use content marketing in such a way that it will help you cut down on your expenses as a business owner? With the right strategy, you can decrease the number of hours your customer support team members work, saving you money. That proves that your company profits are not just tied to the revenue you make, but also your overall company expenses.

Once you begin using more content marketing on your website, on social media, and in newsletter emails to your customers, you will quickly see how beneficial this marketing tactic can be. Content marketing allows you and your sales team to deliver quality leads that take less time to create.

We hope you have enjoyed this video about how content marketing can help your business grow. If you would like to learn more about various marketing strategies and new techniques available to you, be sure to click the Subscribe button. By doing so, we will notify you of any new videos we upload to our channel.

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2,000 customers Vs. 10 customers

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The problem was… they paid out low commissions.  Lets
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And I realized that I would need to get 2,000 customers a
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Shares Don’t Equal Successful Content

Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case.

While, yes, good content gets shared, shares aren’t the only indicator of powerful content and engagement. There are a whole slew of other factors that influence the power of your content on social media.

Ideally, your content gains both shares and links. That makes your content valuable and boosts your authority on search engines and social networks. This is called amplification.

A good amplification strategy makes the difference between a good digital marketer and a great digital marketer. This article will help you develop the tools to create a great amplification strategy to take your content to the next level.

Why have an amplification strategy

 Having a good amplification strategy means that your content will be seen by a large number of people who will perform the action you want them to. Social platform shares don’t mean anything unless people are performing the type of engagement with your content that you want.

Now it takes more than just publishing your content to get people to react to it and act on it. You have to have an amplification strategy to take it to the next level. A good amplification strategy will get your content to the right people at the right time who will perform the right action with it.

A social sharing doesn’t equal amplification strategy

 If you want to build an amplification strategy, you need to go beyond social shares. Social platforms are powerful discovery tools but their amplification strategy benefits are minimal. There are too many amplification limitations to social sharing to make it a proper amplification strategy.

This is because, more often than not, shared links aren’t clicked, shared content is frequently not read by the sharer, social shares have a short shelf life, and sharing goes down after a few days. This makes social sharing minimally beneficial when it comes to amplification. Sure, it can work sometimes, but it often doesn’t work.

Lots of shares doesn’t mean lots of likes


 People share and like content for different reasons. For example, people share content when they find something entertaining, when they want to foster a personal relationship, when they want to show that they support a cause, when they want to share helpful content, and when they want to show that they are part of the tribe.

People like content when they view it as an authority, they support the content, the content is unlikely to change, and/or the content serves as a helpful guide. Something is shared and liked when the content is valuable and helpful. That’s the area you want your content to live.

Getting shares and likes


There are a few ways that you can get your content to get shares and likes:

  • Answer a common question that people have regarding your area of expertise
  • State strong and/or controversial opinions
  • Post original research and data you have collected yourself
  • Develop a real amplification strategy

That last point is where you, as a digital marketer, need to focus. You need to develop an amplification strategy and here is how you do it.

Developing an amplification strategy

 A good amplification strategy uses five main tactics: manual promotion, target mailings, influencer advocacy, link building and SEO, and paid promotion. Each of these tactics helps you build a real amplification strategy.

Each business uses these differently, so it is best to get together with your web and marketing team and come up with a way to make all those tactics work for you.

If you are looking for a way to build and amplification strategy for your business, take a look at my done-for-you system today.

The Most Important 2017 Social Media Trends

Marketers must constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful.The landscape of social media is constantly changing. New platforms pop up almost every day and the algorithms of existing platforms usually change just as you have gotten the hang of the first platform.Staying abreast of social media trends can mean that you either have a successful social media year or a bad year. Here are the most important trends to look out for in 2017.

Live video content

 Last year, Facebook and Twitter launched their live video content services and about half of all marketers indicated that live video would be a major part of their social media plan in 2017.To make live video work for you, consider which social media platform your customers used the most frequently. The platform where you get the most engagement is where you will have the most success with live video.When you plan a live stream, make sure that you are streaming content that your audience will care about. Some good examples are big company-wide events where you’re releasing new products or announcing new initiatives, question and answer sessions with your customers or with high-level executives, and/or product demonstrations.It is important to not haphazardly throw together live video content. Your customers expect top-notch content and you must deliver that with your live streams as well.

Messaging apps are the new customer service tools

 If you haven’t noticed already, many of your customers reach out to you on social media before they call or email you. Social media and the messaging services attached to social media platforms have quickly become an invaluable customer service tool.People prefer when they can chat with a customer service representative one on one and don’t have to wait on hold or be bounced around from representative to representative.Meet your customers where they are. Start to train your customer service representatives in social media. Consider investing in a social media management tool that makes customer service easy. Once you start making this change, your customers will become happier and more responsive to your customer service efforts.

Mobile advertising will become significantly more competitive


Marketing on mobile devices shot up in the last few years. Once people started browsing the web and social media with their phones instead of their laptops or desktops, mobile ads started to become more and more important.If you were one of the few brands that were early adopters of mobile advertising, good for you! But sadly, there’s some bad news for you in 2017. Mobile advertising is going to get increasingly more competitive as more and more brands start to move from desktop ads to mobile ads.The mobile ad marketplace is going to get crowded fast and that is going to make it competitive. Advertisers should be prepared to up the quality of their content and add more money to their mobile ad budget.

While Facebook and Twitter are still going to command a lot of the mobile ad space, Instagram and Snapchat are going to start to become more and more important. People are responding to ads on Instagram faster and better than was anticipated, so Instagram optimized ads are going to be important.

The bottom line with mobile advertising is, companies need to take a hard look at their mobile ad spend and the mobile optimization of their website if they are going to compete. If you don’t have a mobile-optimized site, get on it ASAP as it could take you down this year.

If you want to learn more about social media trends of 2017, take a look at my done-for-you system today.