The Four P’s of Marketing

Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best interest to ensure that each P works with all the others.

It takes a lot of work and effort to determine what customers want and need, as well as identifying their shopping habits. Once these steps are taken, you will then need to produce your product, find the right price point, and promote it. All of these actions must be taken together to avoid problems. Let’s explore the four Ps of marketing, determine what they are, and how they work together.

Product

Your product is the heart of your business. It is near and dear to your heart, and if you’ve done your homework, it’s something that is unique to the market, allowing it to stand out from the rest of the competition. The challenge with any product, however, is remaining distinct and unique. From a product perspective, it is best if you have a solid understanding of what customers are looking for in regards to benefits and features.

It’s also imperative that you learn how they will use your product, that way you can make sure the product you’re offering fits their wants and needs. If the product doesn’t fulfill a need, it won’t be likely that customers will purchase it. Perform market research to have a good idea of ways your product will be used.

Price

Of course, your product is only going to sell if you set the appropriate price point. Your business will want to use production costs, projected fulfillment, and other key metrics to determine the proper price for your product. Make sure you are conveying the quality of your product to customers when considering the initial amount of your product. At the same time, do what you can to keep in mind how the price you select, along with costs of manufacturing and production, will have an impact on your product in the long-term.

Placement

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In today’s market, placement is no longer simply about identifying the appropriate retailers or best locations. There are now many other channels and outlets to give consideration when thinking about your product placement. Where is the area with the highest foot traffic? Which retailer is showing growth and expansion? What businesses does it make the most sense to establish a partnership with?

These are all questions you will want to consider when it comes to product placement, but you’ll all need to think about the digital aspect of marketing. Will you want to have a social media campaign? Ensuring your product is in a spot which will gain traction and attention in the market is the key to successful product placement.

Promotion

With the continued growth and immersion of our lives into social media, it only makes sense to promote and market your product online. This means that your product marketing needs to be multi-pronged, something that did not require as much attention in the past.

Nowadays, customers want to see the product first-hand. They want to interact with it, ask questions about it, get answers about it and learn more about the brand, all from the comfort of their home. Provide high-quality videos and content to your potential customers, and they will reward you with their loyalty.

Take time to understand each of the four Ps and how they can make or break your marketing campaign. Have a strategy for each ingredient, and focus on trouble spots that may disrupt a successful product. Pay close attention to the four Ps of marketing, but also consider other marketing resources which can accentuate and highlight your product. For more information on the four Ps and other marketing tips, subscribe to DFY now!

Free or Paid Traffic? Which is Better?

Many affiliate marketers think that they can simply get on the Internet and build their business for free – especially with social media.And there are a lot of “gurus” out there teaching “free” online traffic strategies. So let’s discuss…Which strategy is better for you, “free” or paid traffic? Most affiliate marketers want big commissions, but they’re not willing to sacrifice anything in the process.They want to spend as little time as possible and invest as little money as possible.

With online marketing, there are endless options to advertise. Many new affiliates get caught up doing “free traffic” like blogging, email marketing, making YouTube videos, and the list goes on…But what they don’t realize is that even though free traffic doesn’t require a financial investment, it requires a HUGE time commitment – and never forget that TIME is your most valuable asset.

The good thing about paid traffic is it’s pretty much instant. 

With paid-traffic, you can see results immediately. You could go right now and place a Facebook Ad, and you would literally be getting clicks within 24 hours.Plus, when you spend money on an ad, you can monitor whether it works or not, how many clicks it gets, your number of leads, and how many sales you get. You can track all of these metrics.

But with the so-called “free” traffic methods, like blogging for example, very few people will tell you that blogging takes a ridiculous amount of time. And search-engine-optimization (SEO) can be very complicated these days. It’s a pretty steep learning curve for the average person getting started.

If you want to make it to the million-dollar level, you need to be investing real dollars, because you understand that it’s the only way to scale your business.

Nobody will ever get a million dollars in commissions on free traffic. It’s very hard to do.And when you really think about it, there is no such thing as free traffic, because your time is worth money. No matter what, you will always end up paying for it.I think you should do paid traffic from the very beginning, and hold off on free traffic like blogs until you already have a good list of subscribers.   My first big payday…

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I will never forget my first payday with online marketing. The hairs on my arms stood up on end as a rush of excitement ran through me.

Because I had just made $15,200 profit in one day from ONE customer.I discovered a simple 21-step training program that shows you how to send leads and earn up to $20,000 per customer – even if you have NO computer skills.In fact, it’s the Internet’s ONLY automatic system that deposits $1,250, $3,300, $9,000, and even $20,000 directly into your bank account – for every sale we make for you.

The system was created by Matt Lloyd, who used this exact system to pocket over $150 million in just six years.Matt just released a brand-new video explaining all the details on how to create six-figures or even seven-figures, for the rest of your life.

Click Here to Watch Matt’s Exclusive Video

Meet soon!

 

How to Hire A Players

“I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream. A small team of A+ players can run circles around a giant team of B and C players.”

~ Steve Jobs

Hey,

I want to give you a tip which I first heard from a guy called Eben Pagan about managing people.

It’s especially useful if you have virtual staff.

And it’s really easy to do, for both you and the person reporting to you.

Here it is:

Get daily updates.

I’m not talking about updates which take 30 minutes to prepare.  I’m not talking about micro-managing a person right down to the point of knowing what time they went to lunch.

I’m talking about just a short 5 minute update, on 3 items.

Here’s how it looks:

You’ve just hired a new staff member.  They’ve been onboarded, and given some training on how to do their job.

You then send them a short message:

Hi [name], welcome to the team, I’m looking forward to working with you.

I have one request for you, which will help me to help you in your new role. 

It’s very important that it gets done daily, and it should only take you 5 minutes at most.

At the end of each day, I’d like you to send me a short message and answer the following three questions:

1.)  What were the main things you accomplished for the day?
2.)  What were the obstacles you encountered (if any)
3.)  Do you have any questions you need answered?

Please don’t spend more than 5 minutes on this each day – this is just to give me an overview, and so I can help you in the role.  Again, please make sure it gets done each day.

Thanks.

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The first thing you’ll notice is that a surprisingly large number of people struggle with this simple request.

In my experience, close to half the people I’ve asked to do this over the years will not be consistent in doing it daily for even their first 30 days.

So you will likely need to remind them a few times.  But if you need to remind someone more than 3 times in their first 30 days, that’s a big warning sign.

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Some people may say this is micro-managing.

It’s not.  It is perfectly reasonable for you as the business owner – and the person paying their wages, to ask for daily updates.

With this simple request, you can help that person get up and running in their role, and also evaluate quickly if they are going to be a good fit.

Whether you’re running a virtual team or have people coming into your office, get the update in writing.

Face-to-face conversations often drag on, and if you have a lot of staff, you could easily burn up a couple hours a day on this – which is totally unnecesary.

Getting it in writing is faster for everyone.

Plus, in the case where you’ve hired the wrong person, it’s good to have it in writing.  When you have to confront someone about their non-performance, you can sit down with them and go through the daily updates.

It will be immediately apparent to both of you that it’s not a good fit.

And in the case where someone could not be depended upon to provide the daily update (despite you reminding them up to 3 times that that it needed to be done), then it’s just obvious to everyone it’s not going to work out.

“If I can’t count on you to give me, the owner of the company, a simple daily update on what you’re accomplishing each day – then how can I depend on you to perform in this role.”

But let’s be clear;  requiring these daily updates is not about tripping someone up and coming up with reasons to fire them.

It’s to evaluate their performance, get to know their work style, and to get information on how you can best help them succeed in their new role.

If you have less than 10 staff currently, then it’s fine to have them all sending you these daily reports.

But if you have 50 or more… then it’s going to be too much information for you to process and stay on top of.

So each person can send their daily updates to their team leader / manager.

How big should each team be?

I like Jeff Bezos’s 2 pizza rule.  “If you can’t feed the team with 2 pizzas, then it’s too big.”

8 – 12 people is about right.

Also, these daily updates don’t need to be ongoing forever.  They are particularly useful for new staff in their first few months.

But as people prove they are self-starters and can be trusted to get their work done, then you can be a little more relaxed on requiring these daily updates.

 

 

 

Business Marketing with an Instagram Photo Contest

An Instagram photo contest is a great way to promote your business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.

But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide on getting the most out of a photo contest, should you choose to do so.

Target Your Market

Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.

Team Up

Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.

Avoid Confusion

Make sure your rules for entering and participating in your photo contest are clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on number of entries.

Call to Action

Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, they will join and tag more friends.

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Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

Declare a Winner

When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as well.

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.

Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your next photo contest. For more tips, check out DFY’s lead generation system

Turn Key Business System

Hey there!

If you are a beginner in the online marketing business, there are 21 simple steps you must take to become a wealthy earner in this niche.

You can learn more about them when you watch this free video:

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http://turnkeybusinesssystem.com

Most Online Businesses vs. Turnkey Business System
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Low Commission % (10-35%)
Low Ticket Sales
Low Commission/Sale (~$50)
Limited Affiliate Resources
Limited Product Suite
No Coach
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Small Company
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TURNKEY BUSINESS SYSTEM
High Commission % (50%+)
High Ticket Sales
Up to $20,000/Sale
Extensive Resources
Dozens of Products/Programs
Personal Coach Included
Complete Training Area
Large, International Company
6 Years of History

How to Prioritize Your Time, Money, and Energy for the Best Results

Many people in this industry tend to over-complicate things with online marketing.

But it doesn’t have to be overwhelming or confusing at all…

You just need to get from point-A-to-point-B with the least resistance.

And the secret to success is to prioritize your time and your money.

Prioritize Your Time

You should get started every morning by performing the high-level, creative tasks that actually bring you money.

People have the most mental energy available first thing in the morning.

That’s when you should send out an email to your list – in the morning while you’re at your peak.

Here’s another piece of advice: DO NOT check your email in the morning…

I strongly advise against checking your email inbox first thing in the morning, because hen you start replying to emails and focusing on many different issues, it’s easy to get distracted and waste the most productive time of your day.

And before you know it, two or three hours have gone by, and you’ve wasted your peak mental state on something that doesn’t require that peak mental state.

Prioritize Your Money

As far as prioritizing your money, if you are brand new in business, you should invest your money into whatever will produce cash flow.

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The highest return-on-investment (ROI) you could possibly make is to put your money into acquiring new customers.

That’s why it is SO important to put some money into paid ads first, because that’s the best and quickest way to get sales now.

And if you want to get sales even faster, I have a great opportunity for you…

It’s called The Laptop Lifestyle System and it has paid regular people like you over $103 million in commissions.

The system was designed for normal people (like you), gives you a coach, and teaches you how to get leads online.

The company behind this system builds the websites, fulfills the products, and sells your leads into higher priced programs that you continue getting commissions on – for life.

And every time our phone team closes a sale, you could make BIG commissions of $1,250, $5,500, or $10,000 per sale… and sometimes more!

All you have to do is bring in the leads, which I do mostly through free social media, and this company does the rest for you.

You’re just one step away from changing your life and financial future forever.

Click here for all the details

Talk to you soon,

Lisa Ashman

Bait and switch offers in internet marketing…

By far, the number one complaint I hear from people online is they get pummeled with different make-money-online
offers which promise the world for free… only to be disappointed when they ask for payment at the end.

I saw one of these myself the other day. It said, ‘no credit card required’ right there on the sales page, and then at the end lo and behold, an order form appeared for $197.

Now don’t get me wrong. I have no problem with paying for good training, but when they outright lie about it being free, I get annoyed.

It does promise a lot, but it delivers. At the end you can get started for free, as long as you meet the qualification requirements.

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They are not hard to meet; you just need to be willing to invest at least 30 minutes a day into the training, work with your personally
assigned coach, and take this training seriously.

I’d estimate that at least 75% of people reading this right now will qualify. To find out if you’re one of them, go here and watch

The Next Paradigm Shift for Internet Marketing (video)

Most people get started in this industry because they’re looking for an easy way to make money online from home.

Just think about it… deep down, we all get started in this industry because we want to easily make a lot of money online.

That’s the mindset you should have with your new leads and clients…

They are looking for a quick, easy solution to their problems – and they want to make money FAST.

The Internet has enabled everyone on the planet to get instant solutions, so the latest big shift in Internet Marketing is moving towards things being “Done For You.”

Watch the Free Video HERE

People love investing into a business that’s already “done for them,” because it’s less work for them, plus the possibility to make more money.

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The closer you can get to doing everything for them, the more you will sell (and the more you’ll make).

In fact, if you’re a beginner, or a “rookie” in the online marketing business, there are 21-simple steps you must take in order to become a millionaire online.

In fact, 22-year-old Steven Bransfield implemented all 21 of these steps to launch from zero to over $1 million in less than two years.

Steven just published a new video explaining step-by-step how he made it.

Watch the Free Video HERE

What is the best way to promote more than one company?

 

When you are a new affiliate, there is definitely the temptation to branch out and promote other programs too.

You might think, “I should be in several different programs because I can make more money, then I can have multiple streams of income.”

But here’s the problem with that mindset…

Most people looking for multiple streams of income don’t even have ONE stream of income online.

Then they get overwhelmed by the programs, and most of them never spend the time needed to master just one.

In the beginning, it’s very important to promote just one product, until you can build up to around $100,000 a year. By that point, you should have a sizable email list, and you can start promoting different products for your business.

And if you’re looking for a proven system that will help you get to six figures even faster, I have a good opportunity for you…

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It’s called The Laptop Lifestyle System,  and as of right now, the system has paid regular people like you over $103 million in commissions.

A few years ago I was struggling, but then I found a company that handles product fulfillment, sales, website design, customer service, and merchant processing for me.

This company works with regular people (like you), gives you a coach who teach you how to find leads.

Then all you have to do is bring in the leads – which I do mostly through free social media – and they do the rest.

You’re just one step away from changing your life and your financial future forever.

Click here to get all the details. 

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