Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?
The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest. What you end up with at the bottom are the final few who have purchased and love your product or service. These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

Awareness
Interest
Conversion
Loyalty
Advocacy
Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness. This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service. This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them. This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

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Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client. Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part? They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The most in-depth training program on how to make money online today…

If you go to Clickbank or do a quick Google search for different make money online programs, be prepared to be overwhelmed.

There are literally over 10,000 courses and books on this topic.

And even though I haven’t seen them all; I’ve seen a lot of them. Most of them let you down. Not because their training isn’t good,
but because in many cases it’s incomplete. Instead of bringing you clarity, it ends up confusing you even more.

This is where most training products go wrong:

1.) You don’t get to talk to a real person when you take the training

When you’re sitting behind your computer going through a course, you’re going to have questions.

And there’s nothing worse than not being able to understand something you paid good money for, and having no one to speak to for further
clarification.

If you have to go search for answers on Google, then you’re right back where you started; getting presented too much information you can’t
make sense of, and feeling overwhelmed.

2.) Everything is presented all at once

Think back to when you first went to school. Were you immediately presented with 10 or more years of lessons and textbooks at one time?

Of course not, that’d be ridiculous.

You were presented with one lesson at a time.

You had a teacher (I hope) who made sure you understood the current lesson before you were shown the next more advanced lesson.

This way you could understand the foundational concepts before learning the more advanced ones.

Here’s the thing; most people are not great self learners. If you present them with too many videos and lessons in one go, they get overwhelmed and confused.

They don’t know where to start, so often they are just paralyzed and remain stuck.

Because they are not getting any sense of progress along the way, they give up quickly.

Most online courses are like this. You pay the money, get some login details, and are then left to try and make sense of all the training.

In my opinion, the online marketing education world needs a huge shake.

We need to look at the most advanced learning techniques and apply them to our world, so the average person can make sense of all the
lessons and actually get results.

Information should not be presented all in one go; it should be presented in a way where the student can make sense of basic things first, because
being shown more advanced lessons.

3.) They don’t have a proven track record of success (how many people have taken the training, and got results with it?)

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If you’re seeing the same generic testimonials for whatever course you’re buying on the sales page, that’s a good clue their training is outdated.

Personally I measure the effectiveness of a training program by how many success stories they’ve created, and how many of them are recent.

When it comes to business, universities like Harvard and Stanford are clearly effective training grounds; they are constantly churning out graduates who
go on to become titans in business and build enormous company’s.

The very best online training programs have also helped create many famous internet marketing gurus, and continue to do so.

4.) They want a lot of money upfront before you get to see any of the proper training

The best online training programs are the ones where the creator is able to make money on the success of the client’s who implement the training.

That way, they have a vested interest in seeing the clients do well, and, can charge less money upfront for access to the training. They earn their profits
when the clients also start earning.

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In all of my searching, I’ve come across one truly great training program which covers all 4 of the above points.

With this one:

– you do get to talk to a real person (not just some sales rep, but a real coach who knows what they’re talking about)

– the training is presented one module at a time, so you’re learning in bite sized chunks of information rather than getting completely overwhelmed the first time you login

– the clients who’ve taken the training do have a proven track record of success. Over the past 4 years alone, they’ve been able to make a combined total of $67 million.

– you don’t need a lot of money to get started with the training. In fact, they don’t even ask for your credit card upfront – you can take the training for free.

All you have to do is watch this 17 minute video, and then apply at the end of it.

Watch video

Apply Here

Take my word for it – I’ve been through this training and it really does give you everything you need to start earning online.

Speak soon,

Lisa Ashman

 

 

The most impactful 17 minutes of your day (video)

Hey,
If your inbox is like mine, you’ll getting hit up at least 10 times a day from different marketing gurus to watch their latest sales videos.
And I know that in most cases, you get some ridiculously over-the-top promise in the video, only to be asked at the end to take out your credit card and buy something.
This is different the end, you won’t be asked to pay more money.
Instead you’l be invited to get started, and immediately begin going though the training.
The video goes for 17 minutes. It’s fast, pulls no punches, and explains exactly what you’ll be doing.
If you’re truly serious about getting your online business started, watch this video and then follow the steps at the end:

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