Why your Small Business Needs Periscope

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you via your mobile device.

There are over ten million users on the platform today, so needless to say if you’re not using it, you’re missing out on some markets that might be of use to your business. If you can conceive of any way your company can put Periscope to use, you should do so. Today.

So why does your small business need to be on Periscope? Let’s take a look at a few reasons.

Market Saturation

Or lack thereof. The market for Periscope isn’t as saturated as other social media behemoths like Facebook, Twitter or Instagram. It’s still in its growing phase, and hopping on board now would go a long way toward getting in ahead of the game.

Many large businesses have yet to make this technology a part of their marketing strategy, leaving plenty of opportunities for small companies to jump in and fill the gaps.

New Followers

A new social media platform means a new follower base. Those that follow you and your business on other social media sites are not necessarily the same ones that are going to follow you on Periscope.

The Periscope market offers a whole new list of bloggers, small business owners, and marketers that weren’t available before joining Periscope. Connecting with this group of followers provides the opportunity to move them over to your other social media platforms as well.

Engage in Real-Time

When it comes to engaging and responding to customers, nothing beats being able to see and react immediately via a live stream. Facebook and Twitter response times are nice, but customers will appreciate the immediacy and personal connection the Periscope provides.

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Today’s society seeks instant gratification – we want it now – otherwise, users will move on and find what they want somewhere else. Periscope allows for real-time engagement and gives followers actively involved in the feed the answers they are seeking in the moment.

Showcase Your Business

Periscope provides an opportunity to show off your business and show followers what happens behind the scenes. Customers want authenticity, and what is more authentic than looking directly at your followers as you speak to them live?

You are no longer a faceless brand or company; people get to talk and interact with you, which drives the personal connect aspect of brand loyalty. Natural and organic conversation leads to followers knowing, liking, and trusting you, which leads to future decisions made in your favor.

Untapped Opportunities

Since Periscope is relatively new to the social media marketplace, businesses are still learning how to use the platform to interact with customers. The opportunities are limitless, but most commonly companies will offer live tutorials, product releases, special promotions, or live shows. Use your business to come up with new and creative ways to promote via Periscope.

Build Relationships

Communicating in real-time with followers offers the opportunity to have a more meaningful and involved discussion with someone. It can be fun to fully engage with those that are invested in your company and learn more about one another.

Consider for a moment what Periscope is offering. Through what other method can you pick up your phone, point it at yourself and begin communicating immediately with people from all over the world? If you’re able to do a good enough job of interacting and engaging with your followers, they might just buy what you have to sell. Check out DFY’s lead generation system for more information.

Six Strategies for Gaining Instagram Followers

As Instagram continues its meteoric rise in both monthly user base and saturation metrics, it makes sense for businesses to get on board. Statistics show that engagement rate on Instagram is much higher than either Facebook or Twitter. Not making Instagram a part of your marketing campaign is a mistake your business cannot afford to make.

With that in mind, here are a few strategies on how to grow your Instagram following:

Post Daily

Get into a regular flow when posting to Instagram, but don’t inundate your followers with content. A few times a day is probably the ideal number. Quality content combined with consistency will do more to drive up your number of followers than flooding their feeds will.

Share on a regular basis so you can discover what works best for you and your business. Provide creative, engaging content, and you’ll be rewarded with not only more supporters, but followers that are interested in your content.

Promote User Content

A great way to promote user content is to take fantastic content from other creators, and put it on your Instagram account. Be sure to give credit to the original producer of the material, though. Show off the unique and uncommon stories your users have to tell, and when you do, make sure to add hashtags that point back to your business.

Photo Contest

Photo contests are a fun way to share your brand while gathering photos from followers under a theme. Be sure to get involved in the contest yourself while sharing it across multiple platforms. But don’t be in a hurry. Allow users time to hear about the contest and participate.

Make sure the rules are clear and concise, so you avoid confusion with the contest. If you’re unsure of how to proceed, find a business to partner up and double the audience.

Understand Hashtags

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Hashtags are an essential part of Instagram, and using the right hashtag can make the difference between a post that falls flat and one that shoots to the top of your followers feeds.

To determine the appropriate hashtags to use, peruse the content of those similar to your own. You can search for and record hashtags that are relevant to your brand, then use them in your content to drive traffic to your business.

Filter Selection

Instagram filters are fun, but also a little confusing. Which ones should you use to drive views and engagement? Pay attention to the responses you receive depending on the filter you use. Some tend to lead to more views, while others may contribute to a higher number of comments. Play around with them and find the ones that work best for your business.

Engage

Really engage with your followers. A list of all the greatest tips and tricks will be helpful, but they’re never going to compete with rolling up your sleeves and getting dirty on the platform. Be intentional about leaving thoughtful, engaging comments, like photos that strike you as meaningful.

Find new people to follow on a regular basis, interact with them, and respond to their questions and comments. Doing so will result in natural and organic growth for your Instagram platform.

Gaining followings on other social media networks can feel like you’re beating your head against a wall, but that doesn’t have to be the case with Instagram. Create engaging, quality content and connect with your followers.

The way you engage with your followers will have a direct impact on how your account increases. If you’re willing to help others, word will spread, and growth will occur. For additional help, you can check out DFY’s lead generation system.

Free or Paid Traffic? Which is Better?

Many affiliate marketers think that they can simply get on the Internet and build their business for free – especially with social media.And there are a lot of “gurus” out there teaching “free” online traffic strategies. So let’s discuss…Which strategy is better for you, “free” or paid traffic? Most affiliate marketers want big commissions, but they’re not willing to sacrifice anything in the process.They want to spend as little time as possible and invest as little money as possible.

With online marketing, there are endless options to advertise. Many new affiliates get caught up doing “free traffic” like blogging, email marketing, making YouTube videos, and the list goes on…But what they don’t realize is that even though free traffic doesn’t require a financial investment, it requires a HUGE time commitment – and never forget that TIME is your most valuable asset.

The good thing about paid traffic is it’s pretty much instant. 

With paid-traffic, you can see results immediately. You could go right now and place a Facebook Ad, and you would literally be getting clicks within 24 hours.Plus, when you spend money on an ad, you can monitor whether it works or not, how many clicks it gets, your number of leads, and how many sales you get. You can track all of these metrics.

But with the so-called “free” traffic methods, like blogging for example, very few people will tell you that blogging takes a ridiculous amount of time. And search-engine-optimization (SEO) can be very complicated these days. It’s a pretty steep learning curve for the average person getting started.

If you want to make it to the million-dollar level, you need to be investing real dollars, because you understand that it’s the only way to scale your business.

Nobody will ever get a million dollars in commissions on free traffic. It’s very hard to do.And when you really think about it, there is no such thing as free traffic, because your time is worth money. No matter what, you will always end up paying for it.I think you should do paid traffic from the very beginning, and hold off on free traffic like blogs until you already have a good list of subscribers.   My first big payday…

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I will never forget my first payday with online marketing. The hairs on my arms stood up on end as a rush of excitement ran through me.

Because I had just made $15,200 profit in one day from ONE customer.I discovered a simple 21-step training program that shows you how to send leads and earn up to $20,000 per customer – even if you have NO computer skills.In fact, it’s the Internet’s ONLY automatic system that deposits $1,250, $3,300, $9,000, and even $20,000 directly into your bank account – for every sale we make for you.

The system was created by Matt Lloyd, who used this exact system to pocket over $150 million in just six years.Matt just released a brand-new video explaining all the details on how to create six-figures or even seven-figures, for the rest of your life.

Click Here to Watch Matt’s Exclusive Video

Meet soon!

 

How to Hire A Players

“I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well advised to go after the cream of the cream. A small team of A+ players can run circles around a giant team of B and C players.”

~ Steve Jobs

Hey,

I want to give you a tip which I first heard from a guy called Eben Pagan about managing people.

It’s especially useful if you have virtual staff.

And it’s really easy to do, for both you and the person reporting to you.

Here it is:

Get daily updates.

I’m not talking about updates which take 30 minutes to prepare.  I’m not talking about micro-managing a person right down to the point of knowing what time they went to lunch.

I’m talking about just a short 5 minute update, on 3 items.

Here’s how it looks:

You’ve just hired a new staff member.  They’ve been onboarded, and given some training on how to do their job.

You then send them a short message:

Hi [name], welcome to the team, I’m looking forward to working with you.

I have one request for you, which will help me to help you in your new role. 

It’s very important that it gets done daily, and it should only take you 5 minutes at most.

At the end of each day, I’d like you to send me a short message and answer the following three questions:

1.)  What were the main things you accomplished for the day?
2.)  What were the obstacles you encountered (if any)
3.)  Do you have any questions you need answered?

Please don’t spend more than 5 minutes on this each day – this is just to give me an overview, and so I can help you in the role.  Again, please make sure it gets done each day.

Thanks.

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The first thing you’ll notice is that a surprisingly large number of people struggle with this simple request.

In my experience, close to half the people I’ve asked to do this over the years will not be consistent in doing it daily for even their first 30 days.

So you will likely need to remind them a few times.  But if you need to remind someone more than 3 times in their first 30 days, that’s a big warning sign.

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Some people may say this is micro-managing.

It’s not.  It is perfectly reasonable for you as the business owner – and the person paying their wages, to ask for daily updates.

With this simple request, you can help that person get up and running in their role, and also evaluate quickly if they are going to be a good fit.

Whether you’re running a virtual team or have people coming into your office, get the update in writing.

Face-to-face conversations often drag on, and if you have a lot of staff, you could easily burn up a couple hours a day on this – which is totally unnecesary.

Getting it in writing is faster for everyone.

Plus, in the case where you’ve hired the wrong person, it’s good to have it in writing.  When you have to confront someone about their non-performance, you can sit down with them and go through the daily updates.

It will be immediately apparent to both of you that it’s not a good fit.

And in the case where someone could not be depended upon to provide the daily update (despite you reminding them up to 3 times that that it needed to be done), then it’s just obvious to everyone it’s not going to work out.

“If I can’t count on you to give me, the owner of the company, a simple daily update on what you’re accomplishing each day – then how can I depend on you to perform in this role.”

But let’s be clear;  requiring these daily updates is not about tripping someone up and coming up with reasons to fire them.

It’s to evaluate their performance, get to know their work style, and to get information on how you can best help them succeed in their new role.

If you have less than 10 staff currently, then it’s fine to have them all sending you these daily reports.

But if you have 50 or more… then it’s going to be too much information for you to process and stay on top of.

So each person can send their daily updates to their team leader / manager.

How big should each team be?

I like Jeff Bezos’s 2 pizza rule.  “If you can’t feed the team with 2 pizzas, then it’s too big.”

8 – 12 people is about right.

Also, these daily updates don’t need to be ongoing forever.  They are particularly useful for new staff in their first few months.

But as people prove they are self-starters and can be trusted to get their work done, then you can be a little more relaxed on requiring these daily updates.

 

 

 

Business Marketing with an Instagram Photo Contest

An Instagram photo contest is a great way to promote your business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.

But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide on getting the most out of a photo contest, should you choose to do so.

Target Your Market

Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.

Team Up

Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.

Avoid Confusion

Make sure your rules for entering and participating in your photo contest are clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on number of entries.

Call to Action

Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, they will join and tag more friends.

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Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

Declare a Winner

When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as well.

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.

Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your next photo contest. For more tips, check out DFY’s lead generation system

How to scale your business up to $1 million

If you want to scale your business up to $1 million or more, there’s one proven strategy that could get you there faster than anything else…

First of all, let me assure you that it is possible for anyone to go from zero-to-a-million dollars each year.

But you must be good at sales and marketing, have that drive to hustle, and most importantly, you need to find and hire motivated employees to help you scale.

In fact, you can quickly build up to $1 million with a very small staff of just 5–10 people.

With a small team, everyone knows who everyone else is, and each person knows their role.

And even if they work remotely all around the world, everyone still knows what everyone else is doing.

However, when your goals increase from $1 million to $10 million, you’ll need to bring a lot more people on board, and you’ll need to put new systems into place…

Like segmenting everyone to their own Skype groups, and having weekly meetings with your managers so everyone stays on the same page.

One of the biggest challenges you’ll face is keeping everyone on the staff focused on reaching the same goals.

If you can overcome that, you’ll be well on your way to making seven or even eight-figures with your online business.

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And if you want to scale even faster, I have a great opportunity for you…

It’s called THE LAPTOP LIFESTYLE SYSTEM and it has paid regular people like you over $103 million in commissions.

The system was designed for normal people (like you), gives you a coach, and teaches you how to get leads online.

The company behind this system builds the websites, fulfills the products, and sells your leads into higher priced programs that you continue getting commissions on – for life.

And every time our phone team closes a sale, you could make BIG commissions of $1,250, $5,500, or $10,000 per sale… and sometimes more!

All you have to do is bring in the leads, which I do mostly through free social media, and this company does the rest for you.

You’re just one step away from changing your life and financial future forever.

Let Me in! 

Talk to you soon,

The Next Paradigm Shift for Internet Marketing (video)

Most people get started in this industry because they’re looking for an easy way to make money online from home.

Just think about it… deep down, we all get started in this industry because we want to easily make a lot of money online.

That’s the mindset you should have with your new leads and clients…

They are looking for a quick, easy solution to their problems – and they want to make money FAST.

The Internet has enabled everyone on the planet to get instant solutions, so the latest big shift in Internet Marketing is moving towards things being “Done For You.”

Watch the Free Video HERE

People love investing into a business that’s already “done for them,” because it’s less work for them, plus the possibility to make more money.

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The closer you can get to doing everything for them, the more you will sell (and the more you’ll make).

In fact, if you’re a beginner, or a “rookie” in the online marketing business, there are 21-simple steps you must take in order to become a millionaire online.

In fact, 22-year-old Steven Bransfield implemented all 21 of these steps to launch from zero to over $1 million in less than two years.

Steven just published a new video explaining step-by-step how he made it.

Watch the Free Video HERE

All I left with was a $25,000 student bill.

This is a true story from my Mentor Matt Lloyd founder of Mobe. This is so true! I was a former student loan debt counselor, so I truly can attest to this!

Yesterday while paying for some snacks at a store here at the Hilton Fiji, I noticed this book on sale:

So I bought a copy, then started flicking through.  It’s actually a decent book.  In the first chapter, the author talks about the value of getting an MBA, and how overall he thinks its both a waste of time and money.

So I thought I’d share my take on this with you today;  do you need to have a degree or MBA to do well in your own business?

And should you encourage your kids, or grand kids, to go to university if they want to start a business?

My answer is, ‘it depends,’ with a strong lean towards ‘No.’  If you want to do well with your own business, a degree or MBA counts for virtually nothing.

Let me explain…

I spent close to 4 years at university.  It wasn’t an Ivy league school or anything like that, but, is considered one of the top universities in Australia, and definitely the top one in my home city of Perth.

My initial degrees were going to be Philosophy and Psychology.

Then after a year I changed to business and psychology.

Then after another year, I changed to business and economics.

In my fourth year I got into the world of internet marketing, and decided it was time to start my own business.

I had 2 options;

1.) Work on my business part time, a few hours a day, and finish my degrees so I’d have something to ‘fall back on’ if my online business didn’t work out.

2.) Quit university, get no degrees or anything to show for the past 4 years, but I could at least focus full time on building my business and become successful much faster.

Patience is something i have a very short supply of, so I chose option 2.

All I left with was a $25,000 student bill.

Of course, my parents were not thrilled.  They said, “at least finish your studies so you have something to fall back on if the online business thing does not work out.”

I knew that was flawed thinking though.  If I approached my business with that mentality, I was doomed the fail from the start.  I had to be ‘all-in’ or nothing for it to work.

But boy, did I start learning fast.

In those first 24 months of being in the trenches, I learned far more than I had in the previous 4 years of university.

Very little of what I learned at university has helped me succeed in the business world.

If I could go back in time to 2009, instead of going to business school I’d go buy a bunch of great business books and study them instead, and then immediately begin building my business.

Nothing will ever take the place of real-world experience, and learning lessons through making a lot of mistakes.

To spend 3 or 4 years of your life at university carries an enormous opportunity cost with it for real-world learning.

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Now, does this mean that I’m totally against going to business school and getting a degree if you plan to be a business owner?

No, not completely.  There are some useful topics you can learn.  For example, accounting.  I WISH I paid more attention during those Accounting 101 units.  Those are useful skills I really could have used in my business.  Finance 101 also has it’s uses.  Understanding how an asset gets valued from future cash flow streams has its uses, for when you’re deciding which internal projects you should invest in next.

But as far as topics like marketing, and HR, and entrepreneurship – those are topics best learned through experience and a few select books.

Side note:  I think it’s a joke when university’s have classes and majors in ‘entrepreneurship’ being taught by professors who’ve never built successful business’s.  No matter how many biographies and textbooks you read about successful entrepreneurs, you have no right to teach the topic unless you’ve started and scaled a business of your own.

My other big problem with business degrees, is the intent in which students undertake their studies.

Most students study to pass exams and get good grades.  Surface-level understanding.

They don’t study with the primary intention of deep-level understanding, and real world application.

I can’t tell you how many times during my studies I pulled all-nighters, cramming in as many facts and figures into my tired brain for the next mornings exam.

Somehow I’d always get through – occasionally I’d even get good marks.

But 7 days later, I’d have forgotten 90% of what I’d learned.  The knowledge had not sunk in at a deep level.

In the real business world, no one cares about an exam grade.

None of my customers have ever asked to see my degree.

No traffic vendors have ever requested to see my grades.

No super affiliates who promoted my brand and made millions for the both of us wanted to know which university I graduated from.

At the end of the day, the only think that counts in the real world, is you figuring out the answers for yourself and getting results.

The only thing that gets rewarded is knowledge applied in the right areas.

So if you (or someone you know) is dead set on going to university to study business and I can’t talk you / them out of it, my advice is simple:  study for deep level understanding and for real world application.  The exams themselves are less important in the real world than you think.

My final disclaimer here:

All my advice above is for people who want to be real entrepreneurs.

I’m not talking about the ‘entrepreneur on instagram and Facebook’ type (you know the ones, posting about how great their lifestyle is, when the reality is they don’t have a pot to piss in).

I’m talking about those who cannot be talked out of the idea of starting their own business – those who don’t believe in concept of weekends – those who have an obsession with building a massively successful company.

For these people, they just don’t need to go to business university.

That’s my rant for today.  If you want to hear me elaborate a little more on my views, here’s a short video of a university student asking me about dropping out of school:

http://www.askmattlloyd.com/episode-567/