Business Marketing with an Instagram Photo Contest

An Instagram photo contest is a great way to promote your business while having some fun. A photo contest can lead to new followers while your company is giving back to the Instagram community.

But running an Instagram photo contest isn’t always easy, and can be a bit confusing. Here is a short guide on getting the most out of a photo contest, should you choose to do so.

Target Your Market

Define your target market before kicking off your photo contest. A contest for families who enjoy camping is going to look a lot different than couples who look for new and exciting places to visit in the city. Determine who you intend to engage with, and gear your contest toward them.

Team Up

Finding a partner for your Instagram photo contest can be a benefit for both businesses. Not only can you gain more followers through this method, but you’ll also receive additional exposure. Most of these types of partnerships require participants to be followers of both accounts before they can enter. Keep things simple though. There’s no need to team up with more than one business per contest.

Avoid Confusion

Make sure your rules for entering and participating in your photo contest are clear and concise. Include an ending date and time, and offer step-by-step instructions for participants, including limitations on number of entries.

Call to Action

Provide your followers a clear call to action, so that they are fully aware of the necessary steps required to enter the contest. The primary purpose of your photo contest is to gain followers or increase your exposure (but make sure you have fun too!). The two most common ways to go about doing this is to have contestants tag a friend or post a picture.

Tag a Friend – For this type of call to action, have participants tag a friend to enter the contest. When the friend sees your post and competition, they will join and tag more friends.

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Post a Photo – Contestants with this type of call to action post a photo and use a specific hashtag to enter. This will allow you to track the entries, and pick a winner when the time comes.

Keep an Eye on Submissions

This is your contest, so it would behoove you to be aware of how it’s progressing. Decide how you’ll monitor your contest, whether manually or by using one of the many tools available for just such an occasion. Decide beforehand how you plan on following your contest, so you’re not scrambling to decide while submissions are rolling in.

Declare a Winner

When your contest comes to a close, it’s time to pick a winner. Some contests use a poll, while others may use a group of judges. No matter what method you choose, select a winner and notify them through Instagram.

Promote the winner on your Instagram page, but don’t forget to give credit where credit is due. Cross-promote on other platforms. Announce the results on your Twitter, Facebook, and web pages as well.

Repeat as Needed

Running an Instagram photo contest doesn’t have to be a one-time occurrence. You can have a weekly or monthly contest. Explore your options, find what works best for your company and adjust as needed. Discover a way to build habits with your followers while creating momentum with your contests.

Instagram photo contests are an excellent opportunity to have fun with the platform while building up a following. Be creative and engaging with your contests to have the most success. Not only will you expand your audience, but you’ll also have fresh content that may inspire your next photo contest. For more tips, check out DFY’s lead generation system

6 Ways to Improve Your Email’s Subject Lines

Massive email marketing campaigns are a great way to get more eyes on your newsletter or website since you can reach thousands of people at once. However, your campaign won’t be successful if nobody opens your message. According to Madison Logic, over 122 billion emails are sent an hour, so knowing how to stand out from the crowd is important.

Your email’s headline is arguably the most important part of the message since it’s the part readers will see first and make a split-second decision whether opening the message is worth their time. Headlines that aren’t interesting will quickly be marked as read or deleted. In fact, copywriter coach Chris Marlow claims that studies have proven that headlines are responsible for 50-75% of an ad’s success.

Knowing just how much of your campaign’s success rests on the headline alone, it’s important that you really take the time to examine how effective your headlines are. Here are a few great tips to craft better headlines:

Personalize your subject line.

A study by MailChimp examined about 24 billion emails and found that subject lines with the recipient’s first and/or last name were opened more often than those without. The most effective emails had both the first and last name, though those which only used the last name were strangely more effective than emails that only used the first name.

The power of first name personalization varied based on industries. Personalized emails sent to those in the government were opened 92% more often than usual while there was 45% difference for the creative services/agency industry. There were positive effects in all sorts of industries such as software, art, retail, and entertainment, but proved to be ineffective in the legal industry with a -31% open rate.

Create a sense of urgency.

A headline that compels the user to read right away will surely be opened. Such a headline tells the reader that there is some important information within the email that needs to be read right away and can’t be put off until later.

The aforementioned MailChimp study found that the following words results in a higher open rate:

  • Urgent: 79%
  • Breaking: 68%
  • Important: 55%
  • Alert: 31%

Note that Adestra similarly found that “alert” lead to a 61.8% increase in open rates.

You could also give a deadline with phrases like “today only” or “last chance” to make sure that they know they must act now.

Make them feel special. 

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Much like how adding a first and last name to a subject line makes the email feel more personal, so too does adding phrases that make the email sound like it’s exclusively for the reader. Headlines such as “An exclusive offer just for you,” “For your eyes only,” or “A message for our dear customers only” makes the reader know that this message is just for them or their group of people.

Keep it short and simple.

Your subject line should ideally be 6-10 words, under 50 characters, and provide a description of what the reader can expect in the message. People are used to receiving an overabundance of emails and won’t want to waste any time on something that doesn’t immediately meet their needs. Subject lines that are too vague or too detailed won’t be opened very often.

Short headlines are especially important when considering that 40% of emails are opened on mobile and that longer headlines will get cut off. You can shorten your headline by using contractions and not spelling out numbers. (i.e. “don’t” instead of “do not” and “45” instead of “forty-five”)

Capitalize each word.

MailChimp found that capitalizing each word in the subject line lead to a 7% increase in open rate while only capitalizing at least one word lead to a -1% open rate. These numbers are small, but they shouldn’t be overlooked. If you have a very large mailing list, the small percentage points can translate to hundreds or thousands of consumers.

Use an A/B test.

You will likely reach a situation where you have multiple headlines you would like to use, but can’t decide which one is best. You should A/B test them by sending them to segments of your mailing list. Collect some data and then send out the winning headline to the rest of your list.

Make sure to keep as many factors as consistent as possible. For example, if you sent Headline A at 2:00 AM and Headline B at 9:00 AM, you shouldn’t be surprised if there’s a stark difference in open rates.

Using the right headline hacks can exponentially improve your marketing success. You should use MailChimp, Constant Contact, or another email marketing service to send out your emails, track statistics, and watch your numbers grow. You can find more useful marketing tips with my done-for-you service.

Why You Need To Get Into The Mind Of Your Audience

When you’re looking to drive gross sales through increased site visitors to your web site and grow your business, the key determinants of this are your website guests, your viewers. The one approach to really see your marketing efforts repay is to establish the clients almost certainly to have interaction your small business, and produce a conversion to your services or products. To pay money for this data, there are a whole lot of software program and applications accessible that will help you acquire this beneficial information.

Many entrepreneurs spend generously on marketing campaigns to yield good conversion charges for his or her companies. Garnering data based mostly on the habits of your potential shoppers is a strong solution to decide if lots of your methods are viable. Utilizing software program that may each collect and analyze your knowledge will prevent a lot time, as a substitute of getting to do it manually, and can offer you properly wanted path for the implementation of future methods.

After you have the information in hand, it’s time to get to work. These packages will offer you fundamental info comparable to gender, age, and placement. Whereas these are good metrics to have, they actually don’t inform you a lot, so a extra refined program which provides extra substantial info regarding their academic background, their social media and common web habits, and even the place they reside, offers a extra full image of your best client-the one who will convert for you.

Since viewers attain is an enormous deal, it’s doubtless that your marketing funds could also be fairly sizeable. The outcomes of your viewers info search will assist you to to see if it is advisable pump money into different areas of marketing or if the strategies you’re at present utilizing will suffice, or could be utilized in simpler methods.

The money you’ve spent on marketing and promoting is an funding in your small business, for which you’d prefer to see returns. This focused info will aid you to determine when and the place your most definitely shoppers store and browse, then, you should utilize directed promoting to attraction to them on these platforms. Whenever you’re clear about your model and what you need it to say to potential shoppers, leveraging this together with the data you have been beforehand armed with, will enable you to attain them in a best manner and can yield the conversion you search for your small business.

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It’s greater than possible that you simply conduct enterprise on-line as properly and have seen pop up advertisements and different types of promoting which make you marvel how these websites are in a position to decide your pursuits. It’s because many of those websites use the identical methods with you, that you just’d like to make use of together with your shoppers, to extend your individual profitability. It should be very clear now how this strategy makes numerous sense.

There’s no miraculous strategy to generate higher web site visitors which converts to gross sales. Utilizing structured and confirmed approaches which generate significant info, like this one, actually is a logical method of gauging learn how to place your self from a marketing perspective, thus placing you in a first-rate place to have interaction together with your target market.

Naturally, you’d love better perception as to the place you’ll be able to come up with a number of web marketing ideas and methods to extend your conversion charge and develop your enterprise. There’s a tried and confirmed means for you to take action. Why not try this done-for-you system, to learn how you should use varied strategies and discover totally different assets that can assist you obtain your progress targets for your enterprise?

Knowing the How’s and Why’s of Your Blog Posting Options

These days it seems like everyone has a blog.  whether it’s an outlet to type out our inner musings of the world today or to let people into a part of our lives we would have difficulty discussing out loud, there a never-ending number of reasons to start one.

If you own a small business, there are even more reasons to have one.  While there are a few that would argue as to whether blogs are still applicable with the surge of social media marketing platforms that have taken the world by storm, it’s believed by most that blogging can be an integral piece of your marketing plan.

In case you are still waiting to take the plunge into the web log world, some reasons to consider moving forward with your own blog are:

  • They are a great way to develop better relationships with your current customers
  • They will increase your SEO on sites like Google and Yelp.
  • They can position your brand as a perceived industry leader, even if you are just starting out.

Types of blog posts: Articles on your own blog, mini articles on a microblog, and articles on other peoples’ blogs.

What is a Microblog?

Microblogging is a combination of blogging and instant messaging. It allows users to create short messages to share with an audience online.  Two common microblogging platforms are Twitter and Tumblr.

Benefits of Microblogging to consider:

  • Your content will take less time to create.
  • It’s easier to post more frequently.
  • It’s perfect for disseminating urgent information to a large audience.
  • Ease of access through mobile apps.

How and Why You Should Consider Guest Blogging

Guest Blogging is basically creating an article for a blog that is not your own.  It’s a way to share your knowledge with others while simultaneously increasing traffic to your blog.  This also means you will need to plan on featuring posts from other bloggers in the future. Featuring guest posts will give your audience a new perspective on your industry as well as help freshen your content if you’ve gotten stuck in a rut.

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To get started, first decide what benefits you are looking to get from the process of guest blogging. This will assist you in finding businesses you may be interested in creating content for and give you an idea of which guest bloggers would be good to invite to post on your site later.

Research is essential to guest blogging, begin by asking yourself some questions:

  • Do the businesses you are looking at have a large number of active followers?
  • Do these followers regularly participate by posting comments or sharing?
  • Do these businesses also have a Facebook page and Twitter account where they share their blog posts?

Focus on finding bloggers within your niche and market industry. You should agree with what they have to say, their opinions should match your own. If they don’t this could lead to content issues later if their content doesn’t line up with your business, personality, or tone.

Be sure to promote your guest blog posts on your own social media accounts and on your own blog. This will bring more traffic back to your guest’s blog and their business.  It should become a habit to share your content, plus it’s a good way to say thank you to your host for publishing your guest post.

Overall, blogging in each form is a good way to widen your reach and bring more traffic to your own web presence.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Also don’t forget to visit my new business website @lisaashmaninc

Video Marketing deutsch- Das Erfolgsrezept von Video Marketing [Video]



Video Advertising deutsch – Das Erfolgsrezept von Video Advertising [Video]

Gute Gründe für Videomarketing.

Hallo Leute Daniel Hauber hier und Herzlich Willkommen zu “Das Erfolgsrezept Video Advertising”

Movies sind auch in meinen Augen die neuen Fotos. Vielleicht kennt Ihr alle das Drawback, ihr scrollt ewig nach langen Beiträgen und viele Unternehmer erkaufen sich die besten Plätze in sämtlichen Newsfeeds die aber complete langweilig sind.

Das sind meist ewig lange Texte auf die keiner mehr Bock hat.

Wie gesagt schauen sich heutzutage alle lieber ein Kurzes Video an, anstatt lange Texte oder Bilder zu lesen/sehen.

Videomarketing erklär-videos erstellen: leichter als ein bild malen!!!

Get began with our 5 video marketing ideas.

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Study 5 highly effective video marketing ideas and tips to offer your small business extra publicity, leads and gross sales.

Video Advertising

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SEO Link Building: Backlinks Still Effective? PBNs, Social Signals, Press Releases



search engine marketing Hyperlink Constructing – Do you continue to have to construct backlinks with a purpose to rank on web page 1 of Google. On this video, I speak concerning the fact of what’s required to rank on web page one in every of google, and a few 100% white hat methods to construct backlinks to your web site.

I consider again linking continues to be extremely necessary to good search engine optimization rankings… and on this video I reveal three highly effective backlinks for 2017: Together with backlinks that improve social alerts, press releases, and Personal blog networks!

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how to get on first page in google, search engine optimisation tips, create a better website SEO



we’re displaying golden guidelines to extend visitors to your web site by means of easy search engine marketing or search engine optimisation methods instruments and ideas.In case you are no already doing this and In the event you apply a few of these ideas, your visitors will improve quickly and with that comes extra publicity and extra enterprise. This isn’t rocket science, simply expertise find out how to make web sites higher, extra clear to Google and extra seen.
see article

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Content Marketing for Artists


On this hour-long webinar, we cowl what Content material Advertising is, how artists have a artistic benefit in on-line marketing, and my 10-step guidelines for profitable Content material Advertising.

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