Online Marketing Myths You Probably Believe

Marketing online is already incredibly difficult. Sure, you have the entirety of the internet to appeal to, but it also means that you’re competing against countless other online marketers. The internet is a vast place and standing out against a sea of competitors isn’t an easy feat, but a successful online marketing campaign can easily bring you the customers you’re looking for.

Unfortunately, many marketers are far too misguided about what they think works and doesn’t work on the internet. Many marketers go barking up the wrong tree so to speak and end up wasting time and resources on fruitless endeavors. Here are just a few commonly held myths that end up hurting marketers:

Myth #1: We need to be on as many social media platforms as possible.

It’s true that you certainly want to get your message out to as many people as possible, but not all audiences equally deserve your attention. There are countless social media platforms to take advantage of–Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, etc.—but that doesn’t mean you need to use all of them.

Each social media platform has a different audience and those audiences are all interested in different things. Do you think a company like Tastemade that markets by making cooking videos would have as much success on LinkedIn as they do on Facebook? Would a company for elderly people like Life Alert want to market on Snapchat where 71% of its members are under 34?

Rather than trying to spread yourself thin, choose the most ideal platforms and focus your efforts there. You can expand your marketing efforts when you can acquire more overhead, but it’s best to play to your strengths while still starting out.

Myth #2: My company needs to be #1 on SEO results for important keywords.

SEO can be a difficult game to play and it’s never easy to get to the top of a Google search for popular keywords. For example, if you are running a shoe store, it would be very nice to be the first result when someone types “shoes” into Google.

However, it might be more beneficial and realistic to aim for mastering long tail keywords—that is longer and more specific phrases. Long tail keywords make up 70% of Google searches and generally indicate that a consumer is more willing to convert and purchase than a short tail generic search.

a

For example, “shoes” is a short tail keyword that might be used for someone who’s simply browsing the internet while someone who uses long tail keywords like “black dress shoes,” “good running shoes,” “cheap sneakers,” or “sandals for summer” are probably ready to buy.

Myth #3: This other company is doing it, so, why can’t we?

It’s tempting to look at successful companies and try and imitate what they’re doing. Sometimes it works such as when Instagram copies Snapchat’s story features and ended up beating Snapchat at their own game. However, this isn’t always the case.

Take the example of the Amazon Fire Phone: Amazon’s short-lived attempt at entering the smartphone market. The phone’s multiple flaws and inability to stand up to Samsung or Apple means that its obituary was written rather quickly. On the other hand, Amazon has been instrumental in killing Borders and has companies like Sears, Macy’s, and Best Buy on the ropes.

The takeaway is that what works for one company doesn’t work for everyone else. If it did, every company would be doing the same thing. You have a different audience, different brand, different mission, and a different set of values. Find your own unique voice.

Myth #4: Email is dead. Long live the new social media king.

Social media might be the new big thing, but don’t count out email just yet. Believe it or not, a study from McKinsey & Company found that companies acquire new customers via email 40 times more than they do on Facebook and Twitter combined.  The study also found that 91% of consumers check their email every day, make purchases three times more often via email than via social media, and that they order 17% more when ordering via email.

Clearly, there is a lot of misinformation in the air as to how online marketing should be done. Knowing what works and what doesn’t work can mean the difference between life and death for your company. For more handy internet marketing tips, check out my done-for-you system.

Why Your Mailing List Is Your Most Powerful Online Marketing Tool

The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about to check out your cart.

This is the real power of email marketing, which many online business owners might underestimate as a powerful lead generating and conversion force. The idea of being an online business does not negate the need to connect with individuals, and emails provide a convenient and also effecitve way to accomplish that. This means that if nothing else, when visitors come to your site, this is the one piece of information you want to ask them to leave with you before they go.

A large following on twitter or Facebook and other social media platforms will never guarantee you the levels of conversion and profitable traffic that email will. In fact, if you get on to platforms like LinkedIn, which has millions of business contacts and prospects, you can get information  which will springboard you into making connections and grow your business to proportions you never thought possible.

The Benefits of Email Marketing

  1. Email marketing provides you with a direct and safe way to interact with customers, and present the offerings of your business to them. The awesome thing is that you get to control the frequency of your emails and also personalize them for your audience.
  2. Research has shown that return on investment rates produced as a result of email interactions, are the greatest you will ever receive, than from any other marketing method you use. This means that your company really needs to go all out in terms of collecting email information from prospective clients, and on members in your target groups to really get in on this cash cow.
  3. In additon to desktop users, you can reach a wider number of prospects who view emails on their mobile devices. This further increases your scope to make connections, which means that your business will have to consider formatting these emails to be displayed attractively on smaller mobile screens, not just desktops. Don’t run the risk of having your valuable messages deleted because they don’t display well on a mobile screen, so cover all the bases, and don’t let this be a cause for loss of revenue.
  4. All you need is an interest catching subject line to encourage your reader’s further interest i n exploring the message. You may also chose not to make your message too lengthy. Keeping it simple may be very appealing especially to busy people and also appear more personal.
  5. You can easily combine the your email marketing efforts with social media marketing, by using videos for example, in the body of your email, which can then easily be shared on social media platforms to greatly increase the scope of your reach.

 How To Get Your Hands On Mailing Lists

a

You can acquire email subscriber lists through the database that you have created on your own website. Additonally, you can reach out to mailing list brokers who will provide you with targeted lists, based on your specifications, for a fee. Alternatively, you can get this information through public records,although it may not be as profitable for you as your own company list or a puchased targeted listing.

If you feel that you need additional help in generating profitable leads, just click on this done-for-you system link, where you will find out more about effective lead generation strategies.

 

Knowing the How’s and Why’s of Your Blog Posting Options

These days it seems like everyone has a blog.  whether it’s an outlet to type out our inner musings of the world today or to let people into a part of our lives we would have difficulty discussing out loud, there a never-ending number of reasons to start one.

If you own a small business, there are even more reasons to have one.  While there are a few that would argue as to whether blogs are still applicable with the surge of social media marketing platforms that have taken the world by storm, it’s believed by most that blogging can be an integral piece of your marketing plan.

In case you are still waiting to take the plunge into the web log world, some reasons to consider moving forward with your own blog are:

  • They are a great way to develop better relationships with your current customers
  • They will increase your SEO on sites like Google and Yelp.
  • They can position your brand as a perceived industry leader, even if you are just starting out.

Types of blog posts: Articles on your own blog, mini articles on a microblog, and articles on other peoples’ blogs.

What is a Microblog?

Microblogging is a combination of blogging and instant messaging. It allows users to create short messages to share with an audience online.  Two common microblogging platforms are Twitter and Tumblr.

Benefits of Microblogging to consider:

  • Your content will take less time to create.
  • It’s easier to post more frequently.
  • It’s perfect for disseminating urgent information to a large audience.
  • Ease of access through mobile apps.

How and Why You Should Consider Guest Blogging

Guest Blogging is basically creating an article for a blog that is not your own.  It’s a way to share your knowledge with others while simultaneously increasing traffic to your blog.  This also means you will need to plan on featuring posts from other bloggers in the future. Featuring guest posts will give your audience a new perspective on your industry as well as help freshen your content if you’ve gotten stuck in a rut.

a

To get started, first decide what benefits you are looking to get from the process of guest blogging. This will assist you in finding businesses you may be interested in creating content for and give you an idea of which guest bloggers would be good to invite to post on your site later.

Research is essential to guest blogging, begin by asking yourself some questions:

  • Do the businesses you are looking at have a large number of active followers?
  • Do these followers regularly participate by posting comments or sharing?
  • Do these businesses also have a Facebook page and Twitter account where they share their blog posts?

Focus on finding bloggers within your niche and market industry. You should agree with what they have to say, their opinions should match your own. If they don’t this could lead to content issues later if their content doesn’t line up with your business, personality, or tone.

Be sure to promote your guest blog posts on your own social media accounts and on your own blog. This will bring more traffic back to your guest’s blog and their business.  It should become a habit to share your content, plus it’s a good way to say thank you to your host for publishing your guest post.

Overall, blogging in each form is a good way to widen your reach and bring more traffic to your own web presence.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Also don’t forget to visit my new business website @lisaashmaninc

Video Marketing deutsch- Das Erfolgsrezept von Video Marketing [Video]



Video Advertising deutsch – Das Erfolgsrezept von Video Advertising [Video]

Gute Gründe für Videomarketing.

Hallo Leute Daniel Hauber hier und Herzlich Willkommen zu “Das Erfolgsrezept Video Advertising”

Movies sind auch in meinen Augen die neuen Fotos. Vielleicht kennt Ihr alle das Drawback, ihr scrollt ewig nach langen Beiträgen und viele Unternehmer erkaufen sich die besten Plätze in sämtlichen Newsfeeds die aber complete langweilig sind.

Das sind meist ewig lange Texte auf die keiner mehr Bock hat.

Wie gesagt schauen sich heutzutage alle lieber ein Kurzes Video an, anstatt lange Texte oder Bilder zu lesen/sehen.

Videomarketing erklär-videos erstellen: leichter als ein bild malen!!!

Get began with our 5 video marketing ideas.

a

Du hast noch Fragen? Vereinbare mit mir einen Termin!
−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−­­­­−−−−−−−
►►SOCIAL MEDIA PLATTFORMEN
−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−­­­­−−−−−−−

● Fb:
● Twitter:

−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−­­­­−−−−−−−
►►GESCHÄFTLICHE ANFRAGEN
−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−­­­­−−−−−−−
E-Mail: hauber.daniel@googlemail.com
Skype: parfumfriends

Bitte subscribe/ Abonniere uns 🙂 Wir würden uns sehr freuen!

Study 5 highly effective video marketing ideas and tips to offer your small business extra publicity, leads and gross sales.

Video Advertising

source

SEO Link Building: Backlinks Still Effective? PBNs, Social Signals, Press Releases



search engine marketing Hyperlink Constructing – Do you continue to have to construct backlinks with a purpose to rank on web page 1 of Google. On this video, I speak concerning the fact of what’s required to rank on web page one in every of google, and a few 100% white hat methods to construct backlinks to your web site.

I consider again linking continues to be extremely necessary to good search engine optimization rankings… and on this video I reveal three highly effective backlinks for 2017: Together with backlinks that improve social alerts, press releases, and Personal blog networks!

source

a

how to get on first page in google, search engine optimisation tips, create a better website SEO



we’re displaying golden guidelines to extend visitors to your web site by means of easy search engine marketing or search engine optimisation methods instruments and ideas.In case you are no already doing this and In the event you apply a few of these ideas, your visitors will improve quickly and with that comes extra publicity and extra enterprise. This isn’t rocket science, simply expertise find out how to make web sites higher, extra clear to Google and extra seen.
see article

source

a

Content Marketing for Artists


On this hour-long webinar, we cowl what Content material Advertising is, how artists have a artistic benefit in on-line marketing, and my 10-step guidelines for profitable Content material Advertising.

source

Video marketing tips for total noobs



Questioning how you can get began in video marketing? This tutorial covers what you actually need to know.

Get the graphics from this video:

Extra on Wistia’s video-engagement chart:

ABOUT FORWARD FILMS
At Ahead Movies, our mojo is making movies for right now’s net — movies that ooze authenticity, maintain eyes to the top, and usher in outcomes. Our individuals? The shapers of the world. The upgraders of the established order. Those who cannot sleep at night time until their days are spent enhancing others’ lives. Come say hello at

a

Subscribe right here for email updates:

Web site:
Twitter:
Fb:
LinkedIn:

Big thanks for watching!

source