Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel?

The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

  • Awareness
  • Interest
  • Conversion
  • Loyalty
  • Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

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Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Knowing the How’s and Why’s of Your Blog Posting Options

These days it seems like everyone has a blog.  whether it’s an outlet to type out our inner musings of the world today or to let people into a part of our lives we would have difficulty discussing out loud, there a never-ending number of reasons to start one.

If you own a small business, there are even more reasons to have one.  While there are a few that would argue as to whether blogs are still applicable with the surge of social media marketing platforms that have taken the world by storm, it’s believed by most that blogging can be an integral piece of your marketing plan.

In case you are still waiting to take the plunge into the web log world, some reasons to consider moving forward with your own blog are:

  • They are a great way to develop better relationships with your current customers
  • They will increase your SEO on sites like Google and Yelp.
  • They can position your brand as a perceived industry leader, even if you are just starting out.

Types of blog posts: Articles on your own blog, mini articles on a microblog, and articles on other peoples’ blogs.

What is a Microblog?

Microblogging is a combination of blogging and instant messaging. It allows users to create short messages to share with an audience online.  Two common microblogging platforms are Twitter and Tumblr.

Benefits of Microblogging to consider:

  • Your content will take less time to create.
  • It’s easier to post more frequently.
  • It’s perfect for disseminating urgent information to a large audience.
  • Ease of access through mobile apps.

How and Why You Should Consider Guest Blogging

Guest Blogging is basically creating an article for a blog that is not your own.  It’s a way to share your knowledge with others while simultaneously increasing traffic to your blog.  This also means you will need to plan on featuring posts from other bloggers in the future. Featuring guest posts will give your audience a new perspective on your industry as well as help freshen your content if you’ve gotten stuck in a rut.

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To get started, first decide what benefits you are looking to get from the process of guest blogging. This will assist you in finding businesses you may be interested in creating content for and give you an idea of which guest bloggers would be good to invite to post on your site later.

Research is essential to guest blogging, begin by asking yourself some questions:

  • Do the businesses you are looking at have a large number of active followers?
  • Do these followers regularly participate by posting comments or sharing?
  • Do these businesses also have a Facebook page and Twitter account where they share their blog posts?

Focus on finding bloggers within your niche and market industry. You should agree with what they have to say, their opinions should match your own. If they don’t this could lead to content issues later if their content doesn’t line up with your business, personality, or tone.

Be sure to promote your guest blog posts on your own social media accounts and on your own blog. This will bring more traffic back to your guest’s blog and their business.  It should become a habit to share your content, plus it’s a good way to say thank you to your host for publishing your guest post.

Overall, blogging in each form is a good way to widen your reach and bring more traffic to your own web presence.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Also don’t forget to visit my new business website @lisaashmaninc

Video Marketing deutsch- Das Erfolgsrezept von Video Marketing [Video]



Video Advertising deutsch – Das Erfolgsrezept von Video Advertising [Video]

Gute Gründe für Videomarketing.

Hallo Leute Daniel Hauber hier und Herzlich Willkommen zu “Das Erfolgsrezept Video Advertising”

Movies sind auch in meinen Augen die neuen Fotos. Vielleicht kennt Ihr alle das Drawback, ihr scrollt ewig nach langen Beiträgen und viele Unternehmer erkaufen sich die besten Plätze in sämtlichen Newsfeeds die aber complete langweilig sind.

Das sind meist ewig lange Texte auf die keiner mehr Bock hat.

Wie gesagt schauen sich heutzutage alle lieber ein Kurzes Video an, anstatt lange Texte oder Bilder zu lesen/sehen.

Videomarketing erklär-videos erstellen: leichter als ein bild malen!!!

Get began with our 5 video marketing ideas.

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Study 5 highly effective video marketing ideas and tips to offer your small business extra publicity, leads and gross sales.

Video Advertising

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SEO Link Building: Backlinks Still Effective? PBNs, Social Signals, Press Releases



search engine marketing Hyperlink Constructing – Do you continue to have to construct backlinks with a purpose to rank on web page 1 of Google. On this video, I speak concerning the fact of what’s required to rank on web page one in every of google, and a few 100% white hat methods to construct backlinks to your web site.

I consider again linking continues to be extremely necessary to good search engine optimization rankings… and on this video I reveal three highly effective backlinks for 2017: Together with backlinks that improve social alerts, press releases, and Personal blog networks!

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how to get on first page in google, search engine optimisation tips, create a better website SEO



we’re displaying golden guidelines to extend visitors to your web site by means of easy search engine marketing or search engine optimisation methods instruments and ideas.In case you are no already doing this and In the event you apply a few of these ideas, your visitors will improve quickly and with that comes extra publicity and extra enterprise. This isn’t rocket science, simply expertise find out how to make web sites higher, extra clear to Google and extra seen.
see article

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Content Marketing for Artists


On this hour-long webinar, we cowl what Content material Advertising is, how artists have a artistic benefit in on-line marketing, and my 10-step guidelines for profitable Content material Advertising.

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Video marketing tips for total noobs



Questioning how you can get began in video marketing? This tutorial covers what you actually need to know.

Get the graphics from this video:

Extra on Wistia’s video-engagement chart:

ABOUT FORWARD FILMS
At Ahead Movies, our mojo is making movies for right now’s net — movies that ooze authenticity, maintain eyes to the top, and usher in outcomes. Our individuals? The shapers of the world. The upgraders of the established order. Those who cannot sleep at night time until their days are spent enhancing others’ lives. Come say hello at

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Campus Startup School: Practical Social Media Marketing for Startups



Social media marketing is making a group round your model of individuals enthusiastic about it. Claudio Carnino, Founder, CEO, and CTO at fanchimp.com, solutions the next questions for you:

1. What’s social media marketing?
2. How do I put together a social marketing marketing campaign?
three. What do I do subsequent?

Campus is a Google area the place entrepreneurs come to study, share concepts and launch nice startups. Discover upcoming talks and occasions at your native Campus:
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Recorded on the 13th June 2014 at Campus in London.

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