How to Sell more with Content Marketing

All businesses strive to increase their profit margin using various marketing strategies. Content marketing is one tactic used to improve your company’s revenue. Many advertisers overlook this form of marketing because they don’t understand its full potential. Let’s take a look at how content marketing can help your business grow and become a leader in your industry.

Advertisers use content marketing to attract new customers to a brand. You can use this form of marketing on your company’s website to transform it into a hub filled with valuable information. This content could include weekly blogs or articles featuring exciting topics, all related to what your company is selling.

When you use content marketing on your website, look forward to adding many more pages. You will be using more keywords and phrases, and you will have more interesting links to add to social media. Your updated content will also provide you with a reason to send out an email to your customers. That will help you to strike up a conversation with members of your target audience as you also build up your brand’s credibility.

Did you know that content marketing could also promote your customer lifetime value? While content marketing is helpful when it comes to attracting more customers, gaining more prospects is never an easy task. Therefore, you should think about other routes to take to increase your revenue that doesn’t require you to expand your target audience. To do this, you will need to increase the value of your current customers.

When you use content marketing, you are consistently putting out new information that will help you reach out to your customers as often as you can. You always want to bring your most popular products or services back to the front burner when it comes to your frequent customers. They are the consumers who help keep you in business, those who stay loyal to your brand for many years.

But there are also customers who may stay loyal, yet only purchase from your company once or twice per year. These are the people that require your focus and attention. Content marketing can help inspire them to eliminate the lag time between their purchases.

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There are times when a consumer may be in need of a product you sell, but it gets pushed aside to a later date. Sending out an email or adding relevant content to your website can help to reduce the amount of time between their purchases and increase your profits.

Many people say that the best form of advertising is word-of-mouth. And in most cases, that’s very true. If you want your customers talking to their close friends, co-workers and family members about your brand, then you need to provide them with exciting to discuss. That means you need to come up with content that they will love and want to share with others.

To be more proactive with your word-of-mouth advertising efforts, you should try publishing something extraordinary and relatable  to your customers. Look into everyday problems that your products or services can solve. Then send out a notification to your customers and ask them to share the content with others who they feel would enjoy it.

Did you know that you can use content marketing in such a way that it will help you cut down on your expenses as a business owner? With the right strategy, you can decrease the number of hours your customer support team members work, saving you money. That proves that your company profits are not just tied to the revenue you make, but also your overall company expenses.

Once you begin using more content marketing on your website, on social media, and in newsletter emails to your customers, you will quickly see how beneficial this marketing tactic can be. Content marketing allows you and your sales team to deliver quality leads that take less time to create.

We hope you have enjoyed this video about how content marketing can help your business grow. If you would like to learn more about various marketing strategies and new techniques available to you, be sure to click the Subscribe button. By doing so, we will notify you of any new videos we upload to our channel.

“The 3 Secrets You Must Have to Profit and Scale Your Business”

Please register for The 3 Secrets You Must Have to Profit and Grow Your Business in 2018 on Nov 21, 2017 9:00 PM EST at:

https://attendee.gotowebinar.com/register/7865492056022738179

***********FREE WORKSHOP*********
On this webinar we will be giving away the 3 Secrets You Must Have to Profit and Scale your Business in 2018. We will be giving away some awesome bonuses at the end. You won’t want to miss this!

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After registering, you will receive a confirmation email containing information about joining the webinar. We are excited to see you there!

What Is People-Based Marketing?

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people. However, everyone is unique and therefore has unique needs. What is relevant to one person might not be relevant to the next. It’s hard to be that brand that appeals to everyone since each person is so different. This is where people-based marketing comes in.

What It Is

 People-based marketing represents the original promise of digital and internet marketing; it allows you to replace your broadcast with personalized messages and experiences that the consumer wants to see. It allows brands to establish a marketing system centred around the individual consumer and utilize plenty of data to track that person’s behaviour and spending habits. People-based marketing strategies revolve around the consumer and all marketing efforts are aligned to fit their needs.

One company that utilizes people-based marketing very well is Spotify. Users stream music for several hours a day, often depending on their mood. Listening habits change when the user is relaxing, driving, or exercising and Spotify tracks all this data.

Spotify’s algorithms help create customized and personalized experiences for its users. It will recommend new releases that the listener might enjoy, create personalized playlists based on listening habits, and even remind users of music that they haven’t listened to in a while. These features make users feel like Spotify is tuned into their specific wants and needs.

The best way to utilize a people-based marketing strategy is by paying attention to the three main elements:

Identification

 This is the first and most important part of people-based marketing. Without any identification, everyone you’re trying to target might as well be a nameless and faceless person.

Cookies used to be the main method of tracking internet users, but this method is slowly becoming outdated. More people are using multiple devices, especially smartphones, to connect to the internet and much of this information cannot be tracked using cookies.

One of the main ways to identify people is with deterministic targeting which targets users based on accounts and email addresses. For example, Amazon can track what someone doing whether they’re using a desktop browser, mobile app, Kindle, or Alexa since it requires them to use the same account for all platforms.

Another strategy is called probabilistic targeting which uses data analysis to link devices based on things like location and IP addresses. For example, if a computer and a smartphone are both connected to the same home Wi-Fi address, it’s a possibility that both devices are owned by the same person.

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Data

You want to find out the most you can about your consumer by collecting data. You can use identifiers such as email addresses to dig up all sorts of information about their habits. This includes, but isn’t limited to, what devices they use, what they like and share on social media, who they follow on social media, what they’ve purchased, what product reviews they’re read or written, which products they’ve looked at, and how often they spend.

Automation

 Lastly, automation is what will make your life easier. You probably have received several automated marketing emails in your life, many of which were tailored to your personal needs. Common automated emails you might’ve received are:

  • Telling you events or products you might be interested in based on your history
  • Telling you that your shopping cart isn’t empty
  • Telling you when an item is restocked
  • Asking you if the product arrived on time
  • Asking you if the product was in satisfactory condition
  • Asking you how much you liked the product
  • Asking you to leave a review

Conclusion

 People-based marketing is the future of marketing. You should strive to aim for individuals rather than masses for a more effective marketing strategy.

One easy way to do this is to use an identity resolution service like LiveRamp IdentityLink which helps identify consumers and track their habits. You should also utilize digital marketing platforms to keep a database of consumers and track their unique habits.

It’s not a stretch to say that people-based marketing can completely transform how your company reaches out to consumers and makes sales. If you’d like more access to invaluable marketing strategies, check out my done-for-you system.

For more information and free consultation please schedule a time. You may reach my office at 585-304-0589.

Bait and switch offers in internet marketing…

By far, the number one complaint I hear from people online is they get pummeled with different make-money-online
offers which promise the world for free… only to be disappointed when they ask for payment at the end.

I saw one of these myself the other day. It said, ‘no credit card required’ right there on the sales page, and then at the end lo and behold, an order form appeared for $197.

Now don’t get me wrong. I have no problem with paying for good training, but when they outright lie about it being free, I get annoyed.

It does promise a lot, but it delivers. At the end you can get started for free, as long as you meet the qualification requirements.

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They are not hard to meet; you just need to be willing to invest at least 30 minutes a day into the training, work with your personally
assigned coach, and take this training seriously.

I’d estimate that at least 75% of people reading this right now will qualify. To find out if you’re one of them, go here and watch

The Three-Legged Step Stool of Maintaining a Lasting Relationship with Your Customers

There are three different but equally important aspects of any good relationship and must be the foundation for the rest of the relationship to be built on. Whether it’s a business relationship or a personal one.

Long-term customers can be a great source of repeat business and quality referrals to more potential clients.

If even one of these aspects is missing or weak, it’s unlikely that the other two will be able to support the relationship on their own. They are RESPECT, COMMUNICATION, and TRUST

RESPECT

You may have a flood of customers coming through your door, but if you don’t respect them, they won’t become the long-term clients that lead to long-term success. The best ways to let your customers know you respect them are through your actions.  Show them that you appreciate their business, care about their issues and try to make them feel special.

COMMUNICATION

As with personal relationships, communication is another key component to a good business relationship.  It is amazing how often I am talking to someone, or overhearing someone talk, about problems with their relationship and it comes out that all the issues they have with the other party they are talking about to everyone else BUT the other party.

Contrary to apparent popular belief, a serious relationship does not cause a sudden onset of telepathy.  In a business relationship, the easiest way to find out how you’re doing, or if you may need to adjust some of your practices, is to ask your customers.

Just as a significant other can’t fix something if they don’t know its broken, you won’t be able to either unless they tell you.

Once you’ve established a line of communication, make sure you actually listen to what they are telling you.  Be willing to compromise and adapt your practices to the customer’s needs.  While you may not be able to please everyone, you will be able to improve on your current business model and learn what works best.

TRUST

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People screw up, sometimes in a small way, sometimes spectacularly. Some mistakes cannot be forgiven. Most can be IF the work is put in on both sides.

When maintaining a level of trust in business, it isn’t just important to do what you say you are going to, but, if something goes wrong, make sure you handle it in a way that will keep your customers loyalty.

Be honest, this is the fastest way to build a trusting relationship with your customers and to rebuild one if something goes wrong.

If you make a mistake be prepared to explain how and why it happened and the steps you are going to take to fix it. Don’t delay in taking action, the more quickly you address the issue, the sooner it can be resolved. Be sure to be respectful and apologize, your customer will probably be frustrated or angry.  However, a truly loyal customer will understand in the long run that you’re human and these things happen.

A good way to show you are trustworthy is to be yourself. Being genuine makes you more approachable. Whether you are a little eccentric or straight-laced, you can show your customers who you really are as long as you maintain a professional distance and respect their personality as well.

The Step Stool That Keeps Your Relationships Up

So, like a three-legged step stool, each of these primary aspects of a relationship with your customers is equally important. If just one of them fails, the whole relationship can topple over.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Why You Need To Get Into The Mind Of Your Audience

When you’re looking to drive gross sales through increased site visitors to your web site and grow your business, the key determinants of this are your website guests, your viewers. The one approach to really see your marketing efforts repay is to establish the clients almost certainly to have interaction your small business, and produce a conversion to your services or products. To pay money for this data, there are a whole lot of software program and applications accessible that will help you acquire this beneficial information.

Many entrepreneurs spend generously on marketing campaigns to yield good conversion charges for his or her companies. Garnering data based mostly on the habits of your potential shoppers is a strong solution to decide if lots of your methods are viable. Utilizing software program that may each collect and analyze your knowledge will prevent a lot time, as a substitute of getting to do it manually, and can offer you properly wanted path for the implementation of future methods.

After you have the information in hand, it’s time to get to work. These packages will offer you fundamental info comparable to gender, age, and placement. Whereas these are good metrics to have, they actually don’t inform you a lot, so a extra refined program which provides extra substantial info regarding their academic background, their social media and common web habits, and even the place they reside, offers a extra full image of your best client-the one who will convert for you.

Since viewers attain is an enormous deal, it’s doubtless that your marketing funds could also be fairly sizeable. The outcomes of your viewers info search will assist you to to see if it is advisable pump money into different areas of marketing or if the strategies you’re at present utilizing will suffice, or could be utilized in simpler methods.

The money you’ve spent on marketing and promoting is an funding in your small business, for which you’d prefer to see returns. This focused info will aid you to determine when and the place your most definitely shoppers store and browse, then, you should utilize directed promoting to attraction to them on these platforms. Whenever you’re clear about your model and what you need it to say to potential shoppers, leveraging this together with the data you have been beforehand armed with, will enable you to attain them in a best manner and can yield the conversion you search for your small business.

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It’s greater than possible that you simply conduct enterprise on-line as properly and have seen pop up advertisements and different types of promoting which make you marvel how these websites are in a position to decide your pursuits. It’s because many of those websites use the identical methods with you, that you just’d like to make use of together with your shoppers, to extend your individual profitability. It should be very clear now how this strategy makes numerous sense.

There’s no miraculous strategy to generate higher web site visitors which converts to gross sales. Utilizing structured and confirmed approaches which generate significant info, like this one, actually is a logical method of gauging learn how to place your self from a marketing perspective, thus placing you in a first-rate place to have interaction together with your target market.

Naturally, you’d love better perception as to the place you’ll be able to come up with a number of web marketing ideas and methods to extend your conversion charge and develop your enterprise. There’s a tried and confirmed means for you to take action. Why not try this done-for-you system, to learn how you should use varied strategies and discover totally different assets that can assist you obtain your progress targets for your enterprise?

Choosing the Most Effective Social Media Posting Times

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, and so on.

Fortunately, there is a light at the end of the tunnel, thanks to CoSchedule.  In their great wisdom, they have put together information from a variety of reports to provide you with the last word in Social Media Post schedules.

We learned in school that there are 4 time zones in the U.S. So, with clients spread from sea to shining sea, what are the best times to post on the various social media platforms?

To decide this, we need to take into consideration where most of these clients are living.  According to Census records, 80% of those people living in the United States are found in the Eastern and Central time zones.  It would make sense, then, to focus our schedules on time as it is followed in those locations.

Facebook

As the platform that brought social media into the spotlight and taught us a new way to communicate and market ourselves and our businesses, it’s still the first account most new businesses, and 13-year olds, open when getting started in the Social Media universe.

Best Days: Sunday, Thursday, Friday, and Saturday
Best Times: 9 am, 1 pm, and 3 pm

Notes:  Posting at 1 pm gets you the most shares while posting at 3 pm will get you the most clicks.

 

Twitter

Best Day:  Wednesday
Best Times: Noon, 3 pm, 5 pm and 6 pm

Notes: Wednesday about Noon and between 5-6 are the peak moments of an employee’s break times.  Also, Twitter users are 181% more likely to be on their account during the commute home. Hopefully, for the rest of us, this refers to carpoolers who are not in the driver’s seat.

LinkedIn

Best Days: Tuesday, Wednesday, Thursday
Best Times: 7-8am, Noon, and 5-6pm

Notes:  Business people are most likely to peruse LinkedIn in the morning, in the same manner many (used to) peruse the paper.  Also, even though LinkedIn is geared more for the business market, the best time to post is still before or after work.

Pinterest

Best Days: Weekends (Saturday and Sunday)
Best Times: 2 pm, 9 pm, and 2 am

Notes:  The best window for posting is Saturday nights between 8-11pm. The worst time is during business hours.

Instagram

Best Days: Monday and Thursday
Best Times: 2am, 8-9am, 5pm

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Notes:  Avoid posting between 3 pm and 4 pm.  Posting a video at 9 pm can get you 34% more interactions.

Google+

Best Day:  Wednesday
Best Time: 9am, 11am, 12-1pm

Notes: 90% of people on Google+ are lurkers, people who are just looking and not wanting or perhaps not ready to engage with the content or a call to action.

Additional Notes for Each Platform

Facebook: Widely used both via mobile and stationary devices, at home and at work.

Twitter: Audience dependent, as Facebook is also. Often set up as an RSS feed and visited during commutes, breaks and other down times.

Pinterest:  Used mostly in the evenings after work and on the weekends during a viewer’s free time.

LinkedIn:  Designed for the professional world, viewers use it during work hours and in the mornings.

Google+:  Targets professionals in a similar manner to LinkedIn

Instagram: Designed for the mobile platform and therefore used at any time.

So, a special thank you goes out to CoSchedule for their tireless efforts to make scheduling social media posts across all platforms as easy as pie.  For this and more information on their services, visit them at Coschedule.com.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to: Reactivation Email Campaigns

Email marketing is a huge task for digital marketers. Emails are the way you communicate with people about company updates, sales, special offers, press releases, newsletters, and more.

It’s one thing to have a healthy subscriber list and open rate, but it is another to have people actually engage with your emails. Getting those subscribers who open your emails but don’t do anything once they are open can cause a lot of problems for digital marketers.

You want to get those sleepy subscribers to reactive with your emails and do more than just open them and a reactivation campaign is just how to do that.

What is a reactivation campaign

 A reactivation campaign is when you create a strategy around those sleepy subscribers. You want them to get back to opening your emails and engaging with them. This can help improve sales, click-throughs, website traffic, and more.

A successful reactivation campaign involves a few steps. To help you build the best reactivation campaign ever, we have outlined those steps below.

  1. Isolate the subscribers who aren’t engaging.

 The last thing you want to do is waste time and energy sending a reactivation campaign to people who are already engaging with your emails. Additionally, if an active emails engager gets a reactivation campaign, they could become annoyed and unsubscribe altogether.

You’ll want to isolate your sleepy subscribers depending on how frequently you send emails. If you send one almost every day, pull out people who haven’t engaged with an email in 90 days. If you send less frequently,  increase that time to 120 or 200 days.

Once you have that data, create a separate email list and start building your campaign.

  1. Test everything from copy to content

 Reactivation campaigns are unique in that you’ll need to perform a few A/B tests to see what will drive people to re-engage. A few things to test: subject lines, tone of voice, photos, video, offers, links, buttons, and more.

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Keep in mind that you will want to do some segmentation to have successful tests. Segment your sleepy subscribers by persona, shopping behavior, demographic, location, age, gender, and/or email service.

Email service is a particularly important one. Each email service filters emails differently, so you will want to account for those differences in your reactivation campaign.

  1. Reactivation campaigns are not a one time task

 In order to be successful with reactivation campaigns, you need to be constantly executing them. Subscribers stop engaging in emails all the time. If you are always scrubbing your email lists for those who aren’t engaging, you will have more luck reactivating them.

Being proactive about your reactivation efforts also helps your email health and reputation. When customers stop engaging in emails, they can start to go into spam and if you keep sending emails to subscribers who are not engaging, your emails could be blacklisted.

Staying on top of email reactivation is vital for overall reactivation campaign and email marketing success.

  1. Make sure people have a way out of your emails

 Hiding your unsubscribe button or making it more difficult than necessary for people who want to unsubscribe hurts your email marketing in the long run. Don’t send emails to people who don’t want them. It saves your email reputation and keeps your lists up-to-date.

When you give someone the easy option to opt out of emails, they are less likely to mark the email as spam. Companies that have too many emails marked as spam get blacklisted by email clients and have to spend lots of money and time getting off those blacklists.

Additionally, unsubscribe buttons give you the opportunity to spend less time on reactivation campaigns. People will let you know themselves that they want off your email lists, meaning that you won’t have to spend time and money trying to reactivate them.

If you want to learn more about reactivation campaigns, check out my done-for-you system today.

3 ways MTTB will devastate your resume

Working with MTTB might sabotage your employ-ability by encouraging you to develop unhealthy working habits.

As much as we love MTTB, we must admit that may of our people fail to learn these highly employable habits.

– Learning how to repay student loans. Yours or your children’s. For whatever reason, most of our business owners never end up taking out student loans.

– Becoming a proficient driving schedule coordinator. Some families know exactly who needs to be dropped off where, when, and by whom, and how quickly they need to get the car back home for Greg to drive himself to bowling club.

– Developing creativity in the kitchen. Saying “Yes” to MTTB has made some of our people lazy… they’ll throw away yesterday’s soup instead of turning it into tomorrow’s pasta sauce.

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“Thin times” are great for developing the strategic and administrative skills that look great on a resume. But our folks don’t seem to need resumes anymore.

If this terrifies you as much as it should… DO NOT…

Click here.

Talk to you soon,

Lisa Ashman

5 Ways to Personalize Your Digital Marketing Strategy!

 

Using a personalized approach to your marketing strategy can help increase conversions and boost customer retention. Though, this isn’t always easy. You need to consider every stage of your sales funnel, from emails to landing pages.

We’ll cover each of these areas and show you how to personalize your digital marketing strategy.

Create a Buyer Persona

The first step is to create a buyer persona. You want to start the personalization before you even capture your customer’s name and information. This is done with a buyer persona, which is basically an outline of your typical customer.

The information used in a buyer persona includes age, location, income level, occupation, interests, hobbies, and any other details that you want to include. You can get as detailed as you want. The main idea is to create an image in your head of the type of customer that you want to attract.

You’ll use this buyer persona throughout marketing campaign. You can even create multiple personas, each with their own campaign.

Customize Your Landing Pages

Once you’ve created your buyer personas, you can begin incorporating this into your landing pages and other marketing material. Basically, whenever you create content, imagine that you are speaking directly to the buyer persona that you created.

You’ll be surprised by how effective this step is. It helps you stick to your main point and address issues that your buyer cares about. Overall, this helps increase your conversion rates, after a visitor lands on a landing page.

So, starting with the title of your landing page, think about what it takes to grab the attention of the buyer that you created. What is the main problem that they face that your product or service addresses? Come up with a catchy title that directly speaks to this fear or issue.

This same practice can be applied to all your marketing content. In addition to landing pages, you’ll use your buyer persona when creating targeted ads, social media posts, and blog articles.

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Create Personalized Email Campaigns

The next step uses real personalization. Here’s where you’ll actually use your potential customer’s name in the content. Using an email marketing program or software, you can easily set the campaign to automatically insert the subscriber’s name into the email or subject line.

In addition to inserting their name into the email, remember to write the body of the email while focusing on your buyer persona.

Also, you can use this opportunity to provide product or service recommendations based on their past purchases or the pages that they’ve visited. The recommendations provide a simple solution for personalizing your marketing efforts.

Use Location-Based Advertising and Marketing

By tracking the physical location of your visitors, you can direct them to pages or content that’s geared towards a specific market.

For example, visitors from Maine may not have the exact same interests as visitors from Florida. You could use to offer different products or simply incorporate different manner of speech that appeals to a specific region.

Use Personalized Surveys to Learn More

The final step is to use personalized surveys to learn more about the interests of your customers. This offers two major benefits. These surveys help build trust with your customers, due to the fact that you’re showing them that you care about their interests and needs.

In addition to building trust, it also provides you with valuable insight. You’ll be able to learn more about their specific needs and desires, which can be used to enhance your marketing content or revise your buyer personas.

Personalizing your digital marketing strategy can be difficult, but it is definitely beneficial. It’s an extra step with major rewards. If you’d like to have access to more powerful marketing tips and suggestions, as well as a way to gain conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.